Social Media Case Study suckstobeyoublog.com. Who are we? WordPress-based entertainment and humorous news blog geared toward 25-45 year age demographic.

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Presentation transcript:

Social Media Case Study suckstobeyoublog.com

Who are we? WordPress-based entertainment and humorous news blog geared toward year age demographic Authors post new stories 6 days a week (Mon. thru Sat.)

Twitter Initiatives

Posts tweeted each day to followers

Twitter Initiatives Topics on STBY searched via search.twitter.com –People talking about the subject are invited to read our post

Twitter Initiatives Using TweetBeep alerts, we engage conversations with people who tweet “Need a laugh,” and direct them to STBY

Facebook Fan Page

Alert fans of new STBY posts, link to site Build rapport with fans by encouraging them to post details about their own sucky day or unfortunate events Spread word of STBY throughout the Facebook network

Facebook Widget Designed to engage Facebook fans on a daily basis Spread word of STBY throughout the Facebook network

YouTube Channel

Drive traffic to STBY by demonstrating the personality and flavor of the site News “round-up” videos that encompass multiple stories Teaser videos

CafePress Merchandise Shop

Online store where fans can purchase t-shirts, mugs and bumper stickers, etc. Promoted with banner ad on site and more directly on occasional “Gratuitous Self Promotion” posts

The Results? Traffic has doubled every three months

The Results? Featured on a growing number of prominent blogrolls, such as PeopleWhoDeserveIt.com

The Results? Beyond Ohio, heavy traffic in New York, California and the UK Visits from 114 countries worldwide

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