Event INQUIRY Qualify Lead Event Details Audience Type (Plnnr Questionnaire) Date / Time Fee Bracket If no fee, qualify ability add on services Policies (deposit, canc) Submit Menu of Services Gather info for objectives Event Tool Box Marketing Materials Directions Planner Phone #s Necessary Paperwork Tweet/FB/LI Planner TY Video / phone camera Testimonials, Pics Candids EVENT DAY DEAL Contract W9 Contact Info Event Website Promotional Materials Work on Promo Plan & Deliverable dates ID responsibilities Agree on Menu of Services Discuss Objectives At least 2 Months prior At least Months prior Pre-work Review event site Audience Analysis & Research Add event to Evnt Perf xls Develop Objective list ID Social media outlets & hashtags, begin to engage Plan script for promo video Pre-work Record Promo video Release Promo video to personal Youtube channel Forward promo video Engage audience on Social Media Submit polls / surveys / questions Contests Post clips and pics Post testimonials Continue engaging on topic Follow up s Send out a Welcome to those that signed up Complete Event Perf xls Post event analysis & debrief Take a good pic, auto- graph it, frame & send to planner with handwritten TY Follow up with attendees via Social Media Acquire Reference letters, Testimonials, referrals Organize, add, file expenses Within 1 week post Within 2-4 weeks post Pre-work Respond to comments / questions Monitor / engage on SM Pick a Contest Winner Select and organize questions Finalize details, position, event details Finalize Marketing Materials, website, products / services 1 month Til Event Speech Prep Development Research Audience Specifics Stories Jokes Takeaways Practice Dry Run Mics Tech Event Visit Run Thru Within 1 week POST EVENT Name of Event date Contact Name, #, Presentation Type / Topic Source: Rae-Ann Ruszkowski, Emerging Speaker’s Toolbox: Speaker’s Event Action Typical Timeline

Event INQUIRY EVENT DAY DEAL At least 1- 2 Months prior At least Months prior Pre-work Within 1 week post Within 2-4 weeks post Pre-work 1 month Til Event Speech Prep Dry Run Within 1 week POST EVENT Name of Event NOTES Source: Rae-Ann Ruszkowski, Emerging Speaker’s Toolbox: Speaker’s Event Action Timeline Template

Instructions Use this timeline as an instruction sheet or planner for each event until you know what works / doesn’t work for you and how you work. There is a corresponding checklist as well. 1.Titling this timeline with the event makes this official and provides you a tangible record for those that are ‘visual, kinesthetic’. 2.The 2 nd page allows you to add / keep notes on what you did differently, what worked or didn’t, when you need to move things around etc. 3.As an emerging speaker, your first couple of speeches may not be that near each other, or you may have a few in a row and then nothing. Having this and the corresponding notes provides you reference points and memory joggers. 4.As an emerging speaker, sometimes you just get so excited about getting those first couple of gigs, you are overcome with just doing speech preparation (which is important), but starting out presenting yourself as a professional & someone easy to do business with makes for more referrals AND reduces snags that may impede that first or second speech. 5.Some of the items in the checklist are what ‘professionals’ do, and as someone just starting out, you want to distinguish yourself from the rest, especially if you want to continue to build momentum for more speaking engagements. Source: Rae-Ann Ruszkowski, Emerging Speaker’s Toolbox: Speaker’s Event Action Timeline

Don’t you want to be the one that stands out? Source: Tagoras Velvet Chainsaw Speaker Report 2013 Develop a business mindset from the start, it makes things much easier in the long run. Develop a business mindset from the start, it makes things much easier in the long run. Source: Rae-Ann Ruszkowski, Emerging Speaker’s Toolbox