VISUALRESEARCH What is visual research?

VISUALRESEARCH Visual Research is a body of images that provides you with inspiration and ideas to inform your design process. Visual Research will often form a story or ‘narrative’ of images that are linked together by a central theme. (e.g. ‘Cultural & National Identity’ as suggested by these images). Creative development is dependent on the quality and depth of Visual Research, whether it is emotive, detailed, directional or informative.

VISUALRESEARCH The aim of the creative process of design is to extract and interpret your Visual Research in order to innovate and inform new ideas.

VISUALRESEARCH The aim of the creative process of design is to extract and interpret your Visual Research in order to inform detailing and silhouette.

VISUALRESEARCH Visual Research can often inform and help to develop your colour palette to be used within the design process.

VISUALRESEARCH Visual Research can be used to inform and develop your fabric story used within the design process.

VISUALRESEARCH

Visual Research can be used to inform the design process in a number of ways. Structure Line & Seam Detailing Cut & Silhouette Colour & Fabrication Embellishment & Surface Pattern Style & Aesthetic Direction & Contemporary Vision

VISUALRESEARCH Tailoring & Architecture Theme

VISUALRESEARCH Brain Storming & Design Concept

VISUALRESEARCH Visual Research interpreted into Structure, Silhouette & Texture.

VISUALRESEARCH Visual Research interpreted into Design Development drawings.

VISUALRESEARCH Visual Research interpreted into Design Development drawings.

VISUALRESEARCH Visual Research interpreted into 2D and 3D ideas.

VISUALRESEARCH Visual Research interpreted into 2D and 3D ideas.

VISUALRESEARCH Visual Research used to inform Technical Development & Design Realisation.

VISUALRESEARCH What other forms of research do we need to support the design process?

VISUALRESEARCH Research VisualMarketTechnicalContextual research used within the design process

VISUALRESEARCH Market Research To develop an understanding of the market place, customer and company

VISUALRESEARCH Technical Research To develop an understanding of technical methods, processes and techniques

VISUALRESEARCH Contextual Research To develop an understanding of the historical, social and culture context related to your research theme “By the mid 19 Century, the Prince of Wales contributed towards the popularity of the Norfolk Jacket as well as trouser cuffs and creases. In the 1860’s, the tweed Norfolk jacket became the popular hunting garb, since it was belted and had two vertical box pleats in the front and back for greater movement. It was worn with tweed knicker bockers, initially un-matching, but later matching the jacket.” “The Norfolk Jacket owes its name to the county in which Sandringham Castle is located, where British royalty did its hunting and shooting.” Beazley, M. Made in Britain: Tradition and style in contemporary British fashion. Octopus Publishing (London) 2002

VISUALRESEARCH Contextual Research To develop an understanding of the historical, social and culture of context related to your research theme When What Why Who Where Prince of Wales (heir to Queen Victoria who became Edward VII) A hunting photo (wearing Tweed Norfolk Jacket & Plus Fours by Henry Poole) Sandringham Estate (origins of the Norfolk Jacket) 1890 (leading up to the Edwardian era) Representation of masculinity and virility? Five ‘W’ method of research sourcing:

VISUALRESEARCH Market ResearchTrend Research Fabric & Colour Research Central Research Theme Sampling Design Development Design Review & Selection Final Prototype Spec Drawing Garment Construction Design Presentation Prototyping Design Concept Concept Presentation Historical Research Contemporary Research Technical & Tailoring Research design process diagram

Market Research, Customer Profiling, Shop Research Street Research, Company Information, Databases Galleries, Exhibitions and Museums Exhibits, Artifacts, Archives, Collections Fabric Stores, Trade Exhibitions & Trade Suppliers Fabrics, Trimmings, Trend Info, Colours Libraries, Internet and Bookstores Books, Magazines, Websites, Databases Cinema, Video, DVD and Internet Films, Documentaries, Biographies, Period Drama Travel, Study Visits, Present Environment Cultural Influences & Lifestyles All Around You! VISUALRESEARCH Sources of Visual Research:

VISUALRESEARCH Technical Research Secondary Research Fabric Research Primary Research Cross Reference Research Information to gain understanding of market placement Is your personal viewing and first-hand experience Another person’s research recording Visual research that provides direction Research to support garment construction methods Sourcing of fabric samples & related information Market Research

VISUALRESEARCH Research is a process of enquiry and exploration using multiple resources (not solely the internet!) to deepen your understanding of a subject, task or field. It is not simply a matter of gathering information but also requires you to evaluate, sift and critique what you have gathered. Structure Line & Seam Detailing Cut & Silhouette Colour & Fabrication Embellishment & Surface Pattern Style & Aesthetic Direction & Contemporary Vision Therefore, when sourcing research, you should gather your research from a broad range of sources and evaluate the appropriateness and its purpose to support your design process as well as develop your knowledge and understanding of the subject. To develop your: Technical Knowledge Market Awareness Contextual Knowledge Historical Influences Contemporary Influences To inform your design work through:

VISUALRESEARCH Thank you for listening and do you have any questions?