Support Ohio Schools George Tombaugh SOS Board Vice President Jerry Rampelt Executive Director 470 Glenmont Ave. Columbus

Passage Rate 30-35% of New Additional Operating Levies Pass It takes three or more attempts to pass additional millage Wastes time and resources 90% + of Renewals Pass

70% Passage Rate 70% of school districts that hire a campaign consulting firm pass new millage How do we help school districts too small to hire a campaign consulting firm?

SOS is Created SOS is a Nonprofit Created in 2009 Partnerships: with Ohio ESC Association Central Ohio ESC OEA OASBO Bowling Green State University College of Education

Winning Strategies Research Based Decision Making $2 per vote Voter Targeting 60% of campaign dollars spent on Direct Voter Contact Everyone works and gives time and money

Piloted the Strategy Canal Winchester 5 straight loses $.39 per vote to $2.57 per vote 16% Direct Voter Contact to 93% Groveport Madison 4 straight loses $.54 per vote to $2.52 per vote

Both Won in May 2009 Canal Winchester Passed additional mills 52.4% to 47.6% Groveport Madison Passed renewal and additional mills 52.8% to 47.2%

Voter Modeling OEA/NEA conducted a statewide school funding poll and interviewed 5,600 voters Answers were combined with other public data and consumer data Verified in a 1,500 sample statewide poll

Micro Targeting of Voters Identify specific voters in household to contact All demographic data are known: age, gender, ethnicity, political party No need to use precinct data

Micro Targeting 10 is the most supportive of school taxes 1 is the lowest score 10% of Ohio voters are in each of the 10 bands Your school district voters were scored 1 through 10

SOS Creates Voter Lists Supporters Score Persuadable Voters Score 4-7 Anti Voters Score 1 – 3 Goal is to make sure Voters who score 8 – 10 Vote absentee or on election day

Campaign Involvement 23 Campaigns in Campaigns so far in 2010

Educational Service Centers ESC Superintendents are key for success You know the need You know the school districts You have the structure to make a difference

Levy Roundtables Levy Roundtables are being formed Using ESC structure for Roundtables Contact Jerry Rampelt to learn more

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