Propaganda.

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Presentation transcript:

Propaganda

What do these images have in common?

Propaganda Ways that a company gets you to believe something, do something, or buy something They appeal to your emotions, persuade you with facts, and/or persuade you with a credible source

Bandwagon Persuading people to do something by explaining that other people are doing it

Bandwagon Bandwagon works because they make you believe “everyone else is doing it” and so should you Why is this an example of bandwagon?

What other examples of bandwagon can you think of?

Loaded words ~LOVE~ ~HATE~ Using words that will make someone feel strongly about someone or something ~LOVE~ ~HATE~

Loaded words Loaded words work because they make you feel a certain way What are the loaded words in this ad?

What other examples of loaded words can you think of? ~LOVE~ ~HATE~ What other examples of loaded words can you think of?

Testimonial Using the words or images of a famous person or expert to persuade

Testimonial Who is the expert in this testimonial? Testimonial works because you feel like you can trust the words of an expert or someone who is famous. Who are you supposed to trust in this testimonial? Who is the expert in this testimonial?

What other examples of testimonial can you think of?

transfer Using images to bring up positive feelings in order to persuade

Transfer Transfer works because you transfer the happy feelings you associate with a picture to happy feelings about a person or product What feelings does this picture represent? What product are we supposed to transfer those feelings to?

Transfer Even though Coke has nothing to do with Christmas, we are supposed to transfer the happy feelings to the product

What other examples of transfer can you think of?

repetition Using repeated messages or pictures to persuade

Repetition Repetition works because you remember things you’ve seen more than once How many times is the product repeated in this picture?

What other examples of repetition can you think of?

PEER PRESSURE Using the effects of a peer group to get a consumer to buy a specific product

Review 5 types of propaganda Bandwagon – “Everyone else is doing it!” Loaded words – “Those words are powerful!” Testimonial – “I trust celebrities and experts.” Transfer – “A picture is worth 1,000 words.” Repetition – “I remember things I see often.” Peer Pressure – “My friends do it..why can’t I?” ~LOVE ~HATE

Pop quiz! Which technique is being used in this poster from WWI? Bandwagon Loaded Words Testimonial Transfer Repetition

Pop quiz! Which technique is being used in this ad for Coca-Cola? Bandwagon Loaded Words Testimonial Transfer Repetition

Pop quiz! Which technique is being used in this ad for Gatorade? Bandwagon Loaded Words Testimonial Transfer Repetition

Pop quiz! Which technique is being used in this ad for Monster? Bandwagon Loaded Words Testimonial Transfer Repetition

Pop quiz! Which two techniques are being used in this ad for Proactiv? Bandwagon Loaded Words Testimonial Transfer Repetition

homework Your homework Watch a television show. Use the worksheet to document 8 different commercials you see. The commercials must be from THE SAME SHOW. This homework will be due Monday. You will be sharing your commercials. We will analyzing the commercials you saw.