1 Product Innovation Event 2013 NovoSeal VS250

2  Product Description  Why is it developed?  Customer Segments  Product Positioning  Competitor Products  USP’s, Advantages  Sales Arguments  Pricing  Documentation  Conclusion NovoSeal VS250 Content

3 NovoSeal VS250 Product Specs Seal for City Vans and Mini Busses  Completely closed surrounding  Adjustable horizontal cushion o Height adjustment  Special foam side cushion o In order to adapt to all kind of door hinges  Integrated rain channel

4 NovoSeal VS250 Why developed?  Increasing demand for energy savings  Growing demand on city van loading bays (Internet sales/parcel services)  Draft problems with existing seal in combination with Vans  Vehicle contours bring up the problems with the existing seals  Rain water is damaging the goods

5 NovoSeal VS250 Market Segments  Cross Docking Projects  Parcel deliverers (DHL, Hermes, Post NL,…)  Building companies that are specialized in these projects  Through out Europe

6 NovoSeal VS250 Position  Completely closed entrance between vehicle and building  Suitable for a great diversity of vehicles  Suitable for a great diversity of different doors from Vans  Until recent only cushion seals or curtain seals were used  Far better sealing in comparison with existing versions  Special seal with extraordinary performance in sealing the opening against draft and rain between the van and the building

7 NovoSeal VS250 Competitor products  A wide variety of solutions for some customers in the market (by different producers)  Loading Systems tries to copy our solution  The known and existing cushion seal from different producers

8 NovoSeal VS250 Pricing  NovoSeal VS250ca €  NovoSeal S420ca €  NovoSeal S220ca €  The prices are not really comparable due to the fact that the existing Shelters do not meet the requirements.

9 NovoSeal VS250 USP‘s, Advantages  Side parts from special foam and design (patent pending)  The only cushion seal on the market with integrated rain gutter  Height adjustable top cushion without counter balance weights  Sloping side cushions  Wear parts are easy and simple to change  Energy saving calculation is under construction and will be available USP

10 NovoSeal VS250 Sales arguments  An almost 100% seal against draft  An almost 100% seal against rain  Unique construction which closes a great variety of vehicles  High energy savings  Easy to handle

11 NovoSeal VS250 Documentation  Product data sheet  Installation manual  Pricelist

12  Absolute an Unique product  Patent pending special foam and design side cushions  Perfect seal against draft and rain  Only cushion seal with integrated rain gutter  A great variety of Vans are sealed  High level of energy saving  Simple wear parts change NovoSeal VS250 Conclusion