Listing Presentation Modeling Presents Listing Presentation Modeling

The first thing you need to know is that this is your personal presentation Tools Your Agent Bio or Profile Windermere One Sheets Windermere Listing PowerPoint Presentations Your Windermere Office One Sheet www.windermere.com CMA Elements from Robyn’s Professional Real Estate Selling Skills class Type of Listing Presentation Online laptop Windermere Listing Book Traditional High Tech, High Touch Or a combination

In order to get your personal bio started, you may want to use this form as the basis. You can answer these questions and develop an approach to writing your bio.

You can find your office one sheet on Custom Xpress under Nevada only You can find your office one sheet on Custom Xpress under Nevada only. There is one for each office in the Las Vegas Valley.

To find the tools you need, go to the WORC, Marketing, Presentation Toolkit

Here you will find the Introduction to the Toolkit

Here is the Listing Presentation overview!

Here is the Guide and the layout of Parts

Part I shares information about building blocks

Part 2 shows you how to do your Prospecting and the Pre-Listing Presentation

Here is the questionnaire that you will want to use to determine how motivated your seller is

Here is more information about your Prospecting and Pre-Listing Presentation

Part 3 walks you through your first encounter with the potential seller

Part 4 is the actual Listing Presentation

Part 5 will assist you in the presentation of the Listing package

This is a step by step process laid out for you

These will assist you in preparing the seller for getting the property ready to sell, as well as pricing it right!

This overpricing article is invaluable to you, particularly in this current market!

Here is information on wrapping up the appointment and having the seller sign the documents

Here is where you will find the already designed PowerPoint Presentations

You have 5 to choose from…use any or all This one is all about Windermere

Welcome to Windermere Offices are locally owned and neighborhood oriented Experienced agents and multi-faceted marketing programs for every market segment Cutting-edge Web site and agent technology tools Real estate industry leading Web site www.windermere.com Community commitment through the Windermere Foundation

Mission Statement We are committed to: Windermere Mission Statement We are committed to: Leadership in the real estate industry The highest ethical standards Uncompromising honesty and integrity The best from and for Windermere people The improvement of life in the neighborhoods we serve

Historical Timeline Windermere’s History at-a-glance 1972: John W. Jacobi purchases a one-office, eight-agent real estate company in Seattle. 1984: First ever Community Service Day 1989: Windermere Foundation created 1992: Windermere expands to Eastern WA 1994: Windermere expands to Idaho 1995: Windermere expands to Oregon

Historical Timeline Windermere’s History at-a-glance 1998: Windermere.com Web site redesigned and becomes industry leading site 2001: Windermere expands to California, Nevada, Montana and Arizona 2003: Windermere arrives in the Las Vegas Valley 2004: Windermere expands to Wyoming 2005: Windermere expands to Utah and offices total more than 250 with over 8000 agents in the West 2006: Windermere expands to Hawaii

The Leading Regional Real Estate Brand in the West Windermere at a glance From REAL Trends 500 Report Established 1972 Number of offices 292 Number of agents 8,079 Total sales volume $35,628,664,004 From the REAL Trends 500 Report “The Largest Regional Brands in the Country,” May 2006.

Las Vegas Windermere Las Vegas Established 2004 Number of agents 200 Number of offices 3 Prestige Properties – Green Valley Summerlin Anthem Hills

Our Extended Family With more than 8,000 sales associates, Windermere is the largest independent real estate network in the West. Windermere has one of the region’s biggest selection of qualified buyers and the most homes available for sale.

Foundation Helping Homeless Families Created in 1989 Windermere Foundation Helping Homeless Families Created in 1989 Supports programs that help homeless and low-income families Every time I complete a real estate transaction, I make a donation to the Foundation and the Foundation matches it My office supports Windermere Kids at the “Y” through the Foundation

Community Service Day Dedicated to the Community Windermere Community Service Day Dedicated to the Community One day each year, since 1984 All Windermere associates take off a day give back to the communities in which we live and work Hands-on assistance to organizations in our community This year, my office spent the day at an at-risk elementary school cleaning and painting and it was a feel good day!

This one is about the Marketing Process. Very Important!

Sell Your Home How I Help You My responsibilities: Explain basic real estate principles Research your home’s value Market your property Negotiate the purchase Help close the transaction

LJ Berarducci Professional Profile Experience Training 17 years experience in California, Washington and Nevada Specializing in the listing and selling of homes in greater Las Vegas Valley Training Currently hold Broker’s License Hold several designations including CRS, ABR, e-PRO

Network for You I’ll Maximize My Drawing on the strength of the personal and professional network that I have built, I will easily find qualified buyers for your home.

Coordinating the Closing

I added this information on a 6% listing on a $250,000 home. How I am Compensated I added this information on a 6% listing on a $250,000 home. It startles owners! Helping you sell your home is my top priority I’m an independent contractor I’m paid by commission only after a sale is complete I retain only a portion of the total commission 15,000 7,500 3,750

Performance My Pledge of How I will serve you How I will protect your best interests How I will market your property How I will communicate with you

This slide presentation is on a the Customized Marketing Plan

Your Property Marketing My customized marketing approach includes: Preparing your home for sale Maximizing advertising and marketing opportunities Your property included on www.windermere.com and the Multiple Listing Service for maximum exposure to potential buyers

Your Home Finding Buyers for Sources buyers use in their home search Source: National Association of REALTORS® 2005 Profile of Home Buyers and Sellers

Attract Buyers Our Ads Advertising Strategy I’ll evaluate the best ad placement options to target potential buyers of your property. When needed, I’ll place effective ads that are clear, concise and compelling to buyers.

Our Home Page Put Your Home on Windermere.com Local focus with global reach, receiving hundreds of thousands of unique visitors per month Buyers using the myWindermere feature will receive an e-mail if your home is a match Additional tools that attract buyers such as our Photo Gallery feature, PropertyPoint™ map search and mortgage calculator.

My Home Page I’ll Put Your Home on greaterlasvegasvalley.com I can set your home as a featured property on my home page. Buyers using the myWindermere feature will receive an e-mail if your home is a match Additional tools that attract buyers such as our Photo Gallery feature, PropertyPoint™ map search and a mortgage calculator.

Photo Gallery Capture the interest of buyers Windermere’s Exclusive Photo Gallery Capture the interest of buyers Attract potential buyers with a virtual tour of your home— 24 hours a day. Include multiple photos featuring exterior and interior— even multiple shots of one room. 360º Tours can also be attached to the Photo Gallery

Sell Homes Faster Open Houses Help Before buyers purchase a home, they need to see it and picture themselves living in it. Holding an open house can expose your home to dozens of buyers in one afternoon and help sell it faster.

Your Property Showing Strategies to target the most interested buyers: Real estate agent previews Controlled access to your property Activity updates Buyer qualification

Here is Slide Presentation regarding Pricing and Preparing your home for sale!

the best season to buy or sell. When’s the Best Time to Buy or Sell? There are 2 of these slides: one is for the Northwest and one is for the Southwest. I selected the Southwest slide. Any season can be the best season to buy or sell.

Key Market Factors Recognizing We do not control: We can control: Location Competition Market Conditions We can control: Condition of the house Terms Price

All of this information I pulled directly off of the MLS Market Positioning There are 1002 homes for sale in your area (502), priced from $249,900 to $9,450,000. The total number of homes currently on the market is 17,174 We don’t control: location, competition or timing. We do control: condition, terms and price. All of this information I pulled directly off of the MLS

Pricing Your Property Pricing strategy depends on market conditions Best exposure during the first 3 to 5 weeks Well-priced homes sell quickly The longer a home is on the market, the lower the selling price The “right” price attracts qualified buyers Overpricing a property loses buyers that would purchase at the “right” price

Or add what you think is important in the market at the time The 80/20 Rule There are two major factors in selling your home: 80% Price 20% Effective Marketing Or add what you think is important in the market at the time

If you are doing a listing presentation for a million $ plus home, you may want to use this slide presentation

Premier Luxury Properties Windermere’s Premier Program for Luxury Properties The Premier program was created more than a decade ago to address the special needs of our clients in the high-end market. Premier

Premier Exceptional Properties An exceptional program for Since its creation, we’ve developed a reputation for our: Unparalleled expertise Expansive network of agents experienced in the upscale market Pioneering marketing strategies Premier

Premier Special Expertise Your sophisticated lifestyle requires Special Expertise I understand the cultured preferences of homebuyers and sellers in the upscale market. I consistently provide extraordinary expertise to my clients interested in homes in some of our most refined and exclusive neighborhoods. Premier

Premier Work for You How I will I’ll listen to your needs and work with you to identify your special desires and use my resources and connections to your advantage. Premier

Premier LJ Berarducci Professional Profile Experience Training 17 years experience helping my clients buy and sell in California, Washington and Nevada Specializing in luxury homes and estates Training Home Marketing Specialist Hold several designations including CRS, ABR e-PRO Premier

Premier Network for You I’ll maximize my Network for You Windermere’s network of luxury home experts stretches throughout the West, representing a large selection of homes in the upscale market. Drawing on the strength of the personal and professional network I have built, I will be able to attract qualified buyers to your home. Premier

Premier Here for You My support team is My support team helps me provide top-notch customer service to you and to potential buyers, ensuring that every detail of your transaction is handled with the utmost care. Premier

Premier Distinctive Marketing Unique properties require Only Windermere associates have access to the Premier program’s proven strategies to market your home. The Premier program includes several tools I can use to draw the attention of qualified buyers looking for luxury properties. Premier

Premier Premier Living Our own luxury lifestyle magazine Exclusive luxury lifestyle publication featuring stunning properties. Circulation of more than 30,000 including 300 Windermere offices and the Fortune 500 executive list. Targeted mailing to upscale audiences. Premier

Premier WindermerePremier.com The home for upscale properties online WindermerePremier.com An enhanced online presence that is crafted to highlight the distinctive and inviting features of your Premier property. Premier

Premier WindermerePremier.com Online features include: Photo Gallery The home for upscale properties online WindermerePremier.com Online features include: Photo Gallery Community profiles Detailed property information These features help create a marketing perspective for your property second only to an in-person tour. Premier

Premier Logo and Signage Windermere’s Premier Program Windermere has developed and refined a logo that has come to represent quality. I can use this logo in all advertising and marketing pieces, helping to set your property apart. Premier

Elegant and classic Marketing Publications Premier

Premier Luxury Properties Additional resources include: Windermere’s Premier Program for Luxury Properties Additional resources include: Direct mail lists to target specific buyers Artists who can render a drawing of your home for use in special publications Staging professionals who can help prepare your home ready for the market Windermere Destinations marketing program and Web site for second and vacation homes Premier

Put Your Listing Presentation in a Windermere Blue Padded Binder or you can use the standard Windermere Portfolio

Today’s Technology is Today’s Marketing Remember: Today’s Technology is Today’s Marketing