Teacher/Mentor Institute 2012 Rocky Mountain BEST Award: Marketing Presentation David Klein, IDSA Associate Professor of Industrial Design

Page 2 Marketing Presentation As a component of the BEST Award, the evaluation of Marketing presentation are worth 25 points total (25/100) BEST Award Point Values: Project Engineering Notebook25 points Marketing Presentation25 points Team Exhibit and Interviews20 points Spirit and Sportsmanship15 points Robot Performance15 points

Schedule Saturday, Sept.15 Kickoff: Denver South H.S. Saturday, Oct. 6 Deadline to notify for Marketing Presentation participation. Saturday, October 20 Practice Day: Denver West H.S. Friday, October 26 Marketing Presentations on Auraria Campus, TE-121A Saturday, October 27 Game Day: Auraria Events Center, Denver, CO

Schedule Saturday, Oct. 6 Deadline to notify for Marketing Presentation participation: Select a preferred and a backup 25-minute timeslot, either on the hour (i.e. 3:00pm), or half-hour (I.e. 3:30pm), between 8:00am and 5:00pm. These hours could be expanded to include LATER times (after 5:00pm) if high participation requires. Notify David Klein by or telephone, and wait for confirmation

Schedule Saturday, Sept.15 Kickoff: Denver South H.S. Saturday, Oct 6 Deadline to notify for Marketing Presentation participation. Saturday, October 20 Practice Day: Denver West H.S. Friday, October 26 Marketing Presentations Saturday, October 27 Game Day: Auraria Events Center, Denver, CO } A busy weekend!

6 Marketing Presentation Guidelines  A minimum of 4 students must actively participate in the presentation.  Adults/leaders are not allowed to participate, but may be present in the room (counting as one of the 8 representatives)  Representation by student presenters from more than one grade level is encouraged and will be considered in the evaluation as part of the team’s recruitment efforts.  A maximum of 8 representatives for the team may be in the presentation room, including the presenters, photographers, videographers, etc.

7 Marketing Presentation A minimum of 4 maximum of 8 +

8 Marketing Presentation Guidelines (continued) The presentation format is the prerogative of the team. The team may provide any equipment it wishes to use. BEST will provide a computer, projector, and screen for presentations. All other equipment needs are the responsibility of the teams. Direct questions about equipment and facilities to David Klein: Failure to voice equipment needs may result in a team not having the necessary equipment for its presentation.

9 Marketing Presentation Time Breakdown  There will be a check-in station in near the presentation rooms.  Teams should check in 15 minutes prior to their schedules time slot.  Presentation time limits are firm, if teams exceed they will ‘get the hook’ > 5 minutes: Computer set-up (optional) > 12 minutes: Presentation > 5 minutes: Q & A with judges > 3 minutes: Computer break-down (optional) = 25 * 5 minutes will be scheduled between presentation times for judges to confer * Teams not requiring computer set-up or break-down time may utilize that time for their presentation. Practice!

10 Marketing Presentation ‘Company’ Information- 2 points (2/25) Well-defined roles as company employees/owners/managers

11 Marketing Presentation Design/Engineering Process- 4 points (4/25) Brainstorming approaches- Early concepts, alternatives Analytical evaluation of design alternatives- What worked? What didn’t? Why?

12 Marketing Presentation Use of Available Technology- 4 points (4/25) CAD drawings, computer illustrations and/or models, simulations/analysis CAD drawings, computer illustrations and/or models, simulations/analysis WEB-based for promotional and/or recruiting, WEB-based for promotional and/or recruiting, Photography, video, other media. Photography, video, other media.

13 Marketing Presentation Marketing Strategies- 3 points (3/25) Publicity efforts to inform school and community of their product (e.g. school newsletters, presentations to community and/or school groups, fliers/brochures, posters, press releases, etc.). Publicity efforts to inform school and community of their product (e.g. school newsletters, presentations to community and/or school groups, fliers/brochures, posters, press releases, etc.). Team Demographics and Operations- 2 points (2/25) Company team-building (team-building activities, representation and percentage of team involved in development, methods of team decision- making, etc.) Company team-building (team-building activities, representation and percentage of team involved in development, methods of team decision- making, etc.) Company team demographics (evidence of team diversity – male, female, variety of grades represented, minority involvement) Company team demographics (evidence of team diversity – male, female, variety of grades represented, minority involvement)

14 Marketing Presentation Quality of Presentation- 10 points (10/25) Communication skills and professionalism. Organized, prepared. Communication skills and professionalism. Organized, prepared. Meet specifications (time limit, 4 presenters, etc). Meet specifications (time limit, 4 presenters, etc). Creativity of format; visual elements like graphics, typography, images, and information are used in a creative way- to enhance clarity. Creativity of format; visual elements like graphics, typography, images, and information are used in a creative way- to enhance clarity. Quality of Q&A response to judges questions Quality of Q&A response to judges questions

Presentations 15

16 The road to success Apply the engineering/design process: Define the problem and establish constraints  Read the rules and requirements  Research similar designs  Inventory resources available Brainstorm strategy and design possibilities Evaluate the strategies & design approaches Analyze several alternative solutions Select strategy & preliminary design configuration Accomplish final design- Build & test, modify & retest Document process and decisions along the way! Deliver product

17 Marketing Presentation Judges’ Sample Comments: Complimentary  Excellent; presentation was outstanding; this team had lots of practice.  The “Project Manager” was great.  Introductions were excellent; good brochures.  Well-prepared; all elements covered. Prototyping was excellent.  Hit all points. Obvious that the students can follow instructions.  Excellent presentation. Clever approach as a company organization.  Students were involved and enthusiastic.  Eager to respond to questions.  Role-playing was effective in presenting details of design and construction.  Well-prepared for questions.

18 Marketing Presentation Judges’ Sample Comments: Criticism  Speaker spoke too fast during presentation  Visual aids would have helped  Students did not show any enthusiasm  Not dressed suitably  Needed better drawings  No evidence of forethought, or planning  Students did not cover the required items to be accomplished in the presentation; we had to pull these out in the Q&A  Rock and roll music does not add to presentation; video is more effective with a narrator

19 Marketing Presentation Judges’ Advice  Don’t read the presentation verbatim, use cards for notes. Look at your audience, not at the projection screen.  Use visual aids Pictures of people, drawings, mockups, your actual robot, etc. Pictures of people, drawings, mockups, your actual robot, etc. Take advantage of technology- software like PowerPoint, etc. Take advantage of technology- software like PowerPoint, etc.  Dress appropriately, professionally Dress and speak like you’re interviewing for a scholarship Dress and speak like you’re interviewing for a scholarship ‘Casual business’ is expected, or better. ‘Casual business’ is expected, or better.

20 Lessons from a master presenter 1/3Collecting images/info, organizing, sketching the story 1/3Building the presentation 1/3 Rehearsing, and editing in response to realized needs or excesses

21 Begin low-tech

Practice! 22 His sense of informality came after grueling hours of practice.

23 Thank you! Questions? David Klein, IDSA