Title slide CTIA Compliance Interacting with your customers wherever they are!

Title slide CTIA Compliance CTIA Audit Standards, Policies, and Procedures The CTIA audit standards combine the Mobile Marketing Association (MMA) Consumers Best Practices (CBP) guidelines with individual carrier requirements. For the most part, rules contained in the CTIA audit standards can be traced back to the CBP. The format is different because while the CBP is composed of broad rules, the CTIA audit standards contain specific tests that evaluate compliance with the rules. Mobile Marketing Association Website US Consumer Best Practices

Title slide CTIA Compliance Audit Frequency Audits are performed weekly Any new violations are issued on Mondays Severity Levels 2 – 5 days to correct the issue 1 – 2 days to correct the issue 0 – Correct the issue immediately

Title slide CTIA Compliance How we handle Audits New violations are sent to us by every Monday The severity level is how long we have to “Respond” to the violation - Call CTIA - Confirm details of the violation - Check into the issue - Reply to CTIA Compliance Team with proposed fixes There is then a 30 day “Grace Period” for the proposed changes to go into affect and be retested

Title slide CTIA Compliance Online Advertising CTIA gives the exact URL of the violation Contact owner of the websites Correct violations Notify CTIA Compliance Team URL Checked TV, Print, Radio Advertising CTIA gives us the location of the violation Contact Owner of the advertisements Correct violiations Notify CTIA Compliance Team of the “Retest Date” Violation status is changed to “Pending Retest” Advertising checked on Retest Date

Title slide CTIA Compliance Message Flow CTIA gives the exact Keyword with message flow violation Correct violations Give CTIA Compliance Team updated message flow Keyword retested

Title slide CTIA Compliance Call to Action All mediums that a Mobile Marketing Call to Action is displayed, fall under the rules of the CTIA Audits See Chris Larson hit the New Stadium in San Fran! Text DEMARINI to KEYWORD (CHANGES) SHORTCODE (STAYS THE SAME) To: MSG: demarini AWA: You have registered for one FREE hunt! Must be 21, register now reply STOP 2quit When client texts, They are entered Into the database!

Title slide CTIA Compliance Categories of Compliance for Standard Rates Advertising Program Pricing Terms & Conditions Charges and Billing Full CTIA compliance Playbook here

Title slide CTIA Compliance Call to Action All mediums that a Mobile Marketing Call to Action is displayed, fall under the rules of the CTIA Audits See Chris Larson hit the New Stadium in San Fran! Text DEMARINI to KEYWORD (CHANGES) SHORTCODE (STAYS THE SAME) To: MSG: demarini AWA: You have registered for one FREE hunt! Must be 21, register now reply STOP 2quit When client texts, They are entered Into the database!

Title slide CTIA Compliance Program Description Must contain Sponsor Information Must contain frequency of messaging No Unapproved or Inappropriate content as defined by individual carriers e.g., illegal drug use, explicit sexual content, violence, profanity, hate speech, etc No Superimposed Text No AT&T logos Only use approved Carrier Logos

Title slide CTIA Compliance Pricing DO NOT USE THE TERM “FREE” These are “Standard Rate” campaigns There is a charge for the text message If there is no other charge or fee other than the standard messaging and data charges, you can use a synonym of the word “free” in your advertising E.g., complimentary, bonus, etc

Title slide CTIA Compliance Terms & Conditions Must display Terms & Conditions Must Contain HELP instructions in bold lettering Must Contain STOP instructions in bold lettering Must contain privacy statement or link to privacy statement If a checkbox is used, it must not be pre-checked

Title slide CTIA Compliance Terms & Conditions Must display Terms & Conditions Must Contain HELP instructions in bold lettering Must Contain STOP instructions in bold lettering Must contain privacy statement or link to privacy statement If a checkbox is used, it must not be pre-checked Charges and Billing Must contain the statement “Message and Data Rates May Apply” Msg&Data rates may apply Msg&data rates may aply

More Engagements with Mobile TEXT WILSON to Get an Instant response with the web address and personal VIP Code to Save! Join the Team and shop your pro deals. To: Msg: Wilson TEXT WILSON to Wilson/Demarini Insider Pro: enter code BASE-000D F465, Follow prompts and complete start Saving! Watch for more savings from us! Reply STOP 2quit Customer’s instant Response to their phone after they Text!

Title slide CTIA Compliance Program Description Violations Must contain frequency of messaging Pricing Violations Improper use of the term “FREE” Terms & Conditions Violations Must display Terms & Conditions Must Contain HELP instructions HELP instructions must be bold Must contain STOP instructions STOP instructions must be bold Must contain privacy statement Charges and Billing Violations Must contain the statement “Message and Data Rates May Apply”

More Engagements with Mobile TEXT WILSON to Get an Instant response with the web address and personal VIP Code to Save! Join the Team and shop your pro deals. Receive up to 4 msgs/mo. Reply HELP for help. Reply STOP to stop. Msg&data rates may apply. We will never share your data with anyone. To: Msg: Wilson TEXT WILSON to Wilson/Demarini Insider Pro: enter code BASE-000D F465, Follow prompts and complete start Saving! Watch for more savings from us! Reply STOP 2quit Customer’s instant Response to their phone after they Text!

More Engagements with Mobile To: Msg: Wilson DeMarini: To get our exclusive Ransom shirt visit: Watch for more savings and tips from us! Reply STOP 2quit Customer’s instant Response to their phone after they Text! To Get your $10 DeMarini T-Shirt! Text DEMARINI to 72727

Title slide CTIA Compliance Program Description Violations Must contain frequency of messaging Pricing Violations NONE YAY!!!! Terms & Conditions Violations Must Contain HELP instructions HELP instructions must be bold Must contain STOP instructions STOP instructions must be bold Must contain privacy statement Charges and Billing Violations Must contain the statement “Message and Data Rates May Apply”

More Engagements with Mobile To: Msg: Wilson DeMarini: To get our exclusive Ransom shirt visit: Watch for more savings and tips from us! Reply STOP 2quit Customer’s instant Response to their phone after they Text! To Get your $10 DeMarini T-Shirt! Text DEMARINI to Receive up to 4 msgs/mo with additional offers from DeMarini. Reply HELP for help. Reply STOP to end. See our full Privacy Policy at Message and Data rates may apply.

Title slide CTIA Compliance Standard Rate Message Flow Initial Message Program description Frequency Sponor Help information Stop information Msg&Data rates may aply AdvaTEXT LLC., 1400A South 7 Hwy, Blue Springs, MO Tel: +1 (816) | WILSON VIP, Follow us on Facebook NOW and see our just released A2000 Line-up Reply STOP 2end. WILSON VIP, Follow us on Facebook NOW and see our just released A2000 Line-up Upto 2msg/mo. Reply HELP for help, Reply STOP to end. Msg&Data rates may aply. WILSON VIP, Follow us on Facebook NOW and see our just released A2000 Line-up Upto 2msg/mo. Reply HELP for help, Reply STOP to end.

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