Publishing and the Web. What do online customers want? The Google generation expect: To find everything quickly & efficiently Websites to be easy to use.

Slides:



Advertisements
Similar presentations
Library Website 2.0: Integrating Wiki Software to Enhance Content of the Library's Website Justin Robertson, MLIS, AHIP Judy Burnham, MLS, AHIP Jie Li,
Advertisements

Social Media Marketing Presented by Jacob Richman TechShoret Conference, February 26, 2009.
Social Media.
February 6, Background: Where We Are The Internet is changing the way Americans obtain news and information 55 million blogs Explosion of social.
Blogging Towards Scholarship: Using open-source software and free on-line hosting to work with Scholarship students Toni Twiss TIC Media Studies Waikato.
Library 2.0? Adam K. Fantom and Richard W. Smith Instructional Resource Technicians Harford Community College.
Moodle, Blogs, Wikis and More Exploring Web 2.0 Tools: The 2nd Generation of the World Wide Web.
Making the Most of Web 2.0 TEDUniversity -TED2007 César A. Zevallos Heudebert.
What is Web 2.0? Communication, Collaboration & Community.
Social Media & the Enterprise, Part 1 Social Media 101 An Introduction to User-Driven Communities & Content for Business Leaders Presented by Sean Gallagher.
Social media is media for social interaction, using highly accessible and scalable communication techniques.
The adventures of LASSIE: libraries, social software and distance learners Dr Jane Secker London School of Economics and Political Science
Putting Social Media to Work for You By Jay Jenkins With thanks to Connie Hancock and Jenny Nixon UNL Extension Educators.
Incorporating Social Media into Your Marketing Strategy.
Social Media and Marketing Contemporary Issues in Marketing 420 MKT.
Social Media IST Olivier Georgeon April 15 th
Jennifer Ford.  Blog – A type of website or online journal that allows you to publish articles and updates that visitors.
Web – 3 - X.0 Change from static websites to the Metaweb or ‘intelligent web’ Change from static websites to the Metaweb or ‘intelligent web’
Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?
Artur Strzelecki.  10 teams  10 non-profit organizations  6 students per team  2 weeks of developing campaigns  ~50€
The term web2.0 refers to the development of online services that encourage collaboration, communication and information sharing. CILIP Scotland
WEB 2.0: Definitions, glossary, tools and uses. Use web 2.0 tools to create vibrant learning communities.
Social Media IST Olivier Georgeon, Frank Ritter 16 April 2011 Examples Facebook YouTube Myspace Twitter Del.icio.us Digg Etc…
Social Media for Authors Overview by Bennett Gavin Social Media Strategist for eBooks2go.
 Search Engine Optimization (SEO)  Blog marketing  marketing  Affiliate marketing  Viral marketing  Digital Assets Optimization  Search.
Tracy Grand CEO, JacketFlap.com Children’s and Young Adult Literature in a Web 2.0 World October 26, 2010.
Web 2.0: Concepts and Applications 4 Organizing Information.
Meg Swecker  Evaluate Social Media Sites  Develop CRM Strategies ◦ Inbound Marketing  Create an online presence ◦ Content creation.
Social Software & LiBraries Michael Stephens Michael Stephens
Confidential Grow Your Online Lead Flow with the Farmers Agency Website Program.
THE BUSINESS OF BEING AN ARTIST Social Media and the Visual Artist.
What is Social Media? And how best to use it.
The Social Library Twitter, Delicious and FriendFeed.
Use of Electronic and Internet advertising options Standard 3.4.
American Chemical Society Mark Carpenter ACS Leadership Conference January 21, 2011 Social Networking for Technical Divisions.
Podcasting Nick Weare Radio and Recorded Sound Specialist National Film and Sound Archive.
Web 2.0 By Martin King. Features of Web 2.0 Tags: These are one word descriptions of the entire content written by the owner. Extensions: It is software.
WordPress Workshop Part 6: SEO Basics SocialBizNow.com Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow
New Media in the New Economy Strategy: Inbound Marketing.
World English Dictionary Web 2.0 —n the Internet viewed as a medium in which interactive experience, in the form of blogs, wikis, forums, etc, plays.
The New Internet and the Classroom Cool Tools For Teachers.
What Is SEO? Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well for valuable keywords in.
Social Media: Under Construction Building relationships starts with a foundation.
Leveraging Web 2.0 for Prelicensure Education A Presentation for the 2009 CNIA Conference Christine A. Hudak, Ph.D., RN-BC, CPHIMS Case Western Reserve.
Social Computing Social networking, Social software.
Picking The Right Networks and Tools for the Job.
Lecture 5 Web 2.0 Teaser Instructor: Jie Yang Department of Computer Science University of Massachusetts Lowell Exploring the Internet, Fall 2011.
Lecture 11 Emergent Knowledge Management Practices Md. Mahbubul Alam, PhD Associate Professor Dept. of AEIS 1.
Blog Profits Blueprint How to Use a Blog to Make a Six-Figure Income, Become THE Authority in Your Market and Build a Super-Responsive List.
LIBRARY 2.0 Cleveland State University Library July 10, 2008.
What does Web 2.0 mean?  Dictionary.com defines Web 2.0 as the internet as an interactive experience, rather than something to be absorbed  With web.
Craig Gerdes Educational Technology Trainer Shawnee Mission School District
Sue Fidler Charity Web Consultant
Introduction to Social Media October 28, 2010 Green County High School Vickie Buckman.
Social Media & Social Networking 101 Canadian Society of Safety Engineering (CSSE)
Web 2.0 and Other Technologies at UVU UVSELF
Social Media Strategies. Socialnomics Video Markets are conversations Silence is fatal…. The Clue Train Manifesto – published 2000.
Sue Fidler Sue Fidler e-communications on a budget.
ELP2 Project & Web 2.0 Leeds Met. 24 April Introduction ‘Web 2.0’ – what’s out there and what’s it for? Mark Power, CETIS  eLearning Programme.
Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and.
Maximize Your Web site and Build Your Business. ABOUT US Pen Publishing Interactive, Inc.  VP of Marketing  Founded in 1994  Web hosting and software.
Using Social Media to Promote Events By Alan Merriman DL231 N
Sue Fidler
Blogging What, Why and How? Ask the Experts Online 17th July, 2007
Web 2.0.
Web 2.0 and Internet Safety for Educators
The Age of the Human Filter
American Library Association Online Resource Center
Use of Electronic and Internet advertising options
Overview Blogs and wikis are two Web 2.0 tools that allow users to publish content online Blogs function as online journals Wikis are collections of searchable,
Presentation transcript:

Publishing and the Web

What do online customers want? The Google generation expect: To find everything quickly & efficiently Websites to be easy to use Personalisation: recommendations, what others are looking at, sharing favourites All this without need to register

Discoverability and filtering Search Engine Optimization Publishers can help filter for e.g. Related Articles, “most read”, RSS feeds, “virtual collections” Tag content for data mining Publishers and societies provide a stamp of quality to help readers navigate

Usability “Don’t make me think” approach Functionality and ease of use over branding and design Use industry standards and terminology Appropriate tools at each level Links e.g. CrossRef to improve the reader experience

Added value Enhancing the reader experience: Beyond the article: editors’ comments, reviewers reports, authors’ postscripts, video, audio, podcasting, animations, enhanced images Interaction: comments, blogs

Communities Create a community... Or Use existing communities Encourage authors to link from their blogs to their articles and books Allow sharing of links – e.g. via Delicious, CiteULike, Connetea, Digg, Reddit, Facebook etc.

Experiment! Use open source software or free / cheap tools –Blogs, YouTube, iTunes, Flickr Try out blogs and social networking sites Webinars

Publishers’ blogs

Editor/author blogs

Podcasts, audio & video

Community sites

Virtual collections

Future directions Lecturers using Facebook or MySpace instead of VLEs Podcasting feedback on coursework Lectures for distance learning in Second Life Don’t forget the basics Attending a conference in Second Life

Questions?

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.