F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Jim Boykin March 2013 Content, Panda, Links, Penguin,

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Presentation transcript:

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Jim Boykin March 2013 Content, Panda, Links, Penguin, Authors, etc. ( CEO/Founder of Internet Marketing Ninjas) & Owner of Developer Shed Communities (Including SEOChat Forums, DevShed Forums, Scripts.com, etc…) & Owner of Cre8asiteForums, WebmasterWorld, SEOROI, & ThreadWatch

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Many site owners thought their Content and Links were just fine prior to the update that hit them.

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Panda Mostly about Content (Quality and Amount) and Usability (Pogosticking)

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Is More Content Better? Is Fresh Content Better? Is it always a good thing to grow your site? New Ways to Think about Content

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA More is NOT always better Things to consider

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Used to be 1000 pages, but we added 99,000 new pages.

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Fresh Content is Not Always Better.

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Pogosticking vs. Bounce Rate

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Penguin is mostly about Backlinks

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA What’s in a Name? Web Spam Over Optimization Penguin

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Optimize too much and I’ll get you! hehehehehehe hehehehehe

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Did You Buy Links?

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Too Much Exact Match Anchor Text

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Most Common Backlink Anchor Text is all Keyword Phrases and not Branded Phrases BobsWidgets.com Top 5 Most Common Backlink Anchor Text Cheap Widgets Discount Widgets Online Widgets Widget Store buy Widgets Bobs Widgets BobsWidgets.com Bob Jackson Widgets Bob’s Store

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Does your website has thousands of pages, …But only a few of those pages have backlinks to them?

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA If you bought Low Quality Blog reviews, you might be in trouble Example

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Tons of article syndication ArticleJim.com Article Olivier.com AaronsArticleSite.com ArticleMark.com ArticleDick.com ArticleJane.com

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Too Many Links from Homepages of other sites

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Forum posts/Comments by unranked author names

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Too many links from the same C Class IP Range

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA What does you Neighborhood Co Citation Look Like?

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Pages that Link to You Who Else do they Link out to? mages/co-citation3.

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Do you know who your site links OUT to?

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Penguin Solutions The Disavow Backlinks tool

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Don’t Blog this Tool Imninjas.com/google-backlinks/ ses ninja Keep a secret. One week Pass. Public release in a few weeks. Run at night (slows computer down) Use dead links and Patterns to find crap

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Google’s new Find Backlinks by Date Google found them.

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Please let me out of Jail. I will stop chasing short tail and I will do great things to build my brand from now on.

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Reconsideration Requests: Save all the data to google docs or a webpage and reference in your report. Record your entire backlink profile via Majestic, OpenSiteExplorer, and ahrefs….or use Google Webmaster Tools Links by Date Note all links you feel are bad and that you've contacted to have the links removed. Save a few copies of your s you sent to show Google. Show links you were able to remove. Show that you wrote again to s that were bounced. Show them you have done everything you can to get those links removed. Tell them you Fired your SEO Company Tell them you fired the person who hired the SEO Company too. Tell them you’re a converted Matt Cutts and Webmaster Guidelines Fan. Tell them you’re not chasing phases anymore. Tell them you’re all about Branding and doing good things that earn trust Tell them what your future plans are, and how you've changed. Start doing the things you said you’ll do…and don’t buy links again… and Change your strategy from here on out….you’re done with the short-tail game.

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA IMNinjas.com/google-backlinks/ Username: ses Password: ninja Private. Don’t tweet or blog that url

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Where should you be getting links from now ???

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Long Tail vs. Short Tail

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Getting Links/Likes/Signals w/o looking like you’re trying to

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Here’s a few way to get real links. Real Blog Comments on Real Blogs in recent posts Real Forum comments on related forums in recent threads Infographics - Academic Articles promoted to academics Real Guest Posts on Real Sites - Find experts and interview them - Sponsor Events - Tell People about Errors on their site – fix links - Research competitors Backlinks and pages that got backlinks - Charity links - Scholarships - Awards and Badges - Create Viral Content - Widgets – Contests - Hire an Authority to Write for you - Create Guides – Blog to get links - Jobs Page - Videos - Give away stuff

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA I’ll going into more detail about those methods tomorrow during the Filthy Linking Rich: Killer Link Building At 2:15

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Get Links from Trusted People To quote Google’s Agent Patent: Similarly, if the signer has a large reputational score due to the writer having an established reputation for providing accurate reviews, the rank of the referenced content can be raised accordingly.

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA 1. Build Your Brand/Community 2. Stop Chasing the Short Tail 3. Write Great Content to get Links and mentions 4. Start Making Connections with Influencers 5. Only publish new “Main Pages” or pages that will get signals (social, links, referral traffic) 6. Get Signals and Traffic to you site from Social Places 7. Get Signals to your site from Hubs and Authorities in your Industry 8. Find ways to get people to return to your site. 9. Utilize Authors on your site, and get links from authors when possible. 10. Create Great Resources so you don’t have to ask for links. Advice for 2013 from Jim

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Jim Boykin – Link Building After Penguin – Feb 2013 CEO/Founder of Internet Marketing Ninjas CEO Developer Shed – Owner Cre8asiteForums & WebmasterWorld &

F ACEBOOK. COM /SEOJ INJAS M IM B OYKIN IMN INJAS. COM / SES / US: SES PW: NINJA Get 10% off your first 3 months. Just say “I saw Jim Speak at SES” on our contact form on our website. Our Prices Start at $5,000/month For that you get: Strategic Analysis with Recommendations and a Roadmap (month 1) Academic Content Blog Posts (We will blog for your site) Trusted Links (some come naturally, some through outreach) Social Marketing (promoting your author, content and making connections) At $10,000/month You Get More Content, More links, More Blog Posts, More Author Building, Community Engagement, Reputation Monitoring, and much more. We also offer: Panda Analysis, Your Penguin Solution, Web Design, Reputation Management, conversion optimization and more.