Briana Nestor Digital Strategies for Health Communication Emerson College/Tufts University School of Medicine Digital Strategies of Three Diabetes Care.

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Presentation transcript:

Briana Nestor Digital Strategies for Health Communication Emerson College/Tufts University School of Medicine Digital Strategies of Three Diabetes Care Organizations

The American Diabetes Association (ADA) Prevent and cure diabetes, and to improve the lives of all people affected by diabetes People affected by the disease Patients Caregivers Medical professionals

Recommendations Low-cost Strategize content for focus Consistent use of themes, colors Higher-cost Social media specialist Redesign homepage

Taking Control of Your Diabetes (TCOYD) Non-profit that educates and motivates people with diabetes to take a more active role in their condition Provides innovative, integrative continuing diabetes education Patients with diabetes Medical professionals

Recommendations Low-cost Language preferences for non-English, Spanish speakers Eliminate “Interest” page Higher-Cost Live tweet

The National Diabetes Information Clearinghouse (NDIC) Service of the NIH and NIDDK Aims to provide information about diabetes to people with diabetes, health care professionals, and the public

Recommendations Low-cost Social media pages Condense topic list Higher-cost New server or host site Social media specialist

Comparison of Strategies Most effective, thorough Well planned, but needs improvements Minimal, needs social media

Resources Diabetes Stops Here Blog. (2013). [Blog]. Retrieved from Google Images The American Diabetes Association. (2013). Retrieved from The American Diabetes Association. (2013). The American Diabetes Association Facebook page. Retrieved from The American Diabetes Association. (2013.) The American Diabetes Association Pinterest account. Retrieved from The American Diabetes Association. (2013). The American Diabetes Association Twitter account. Retrieved from The American Diabetes Association. (2013). The American Diabetes Association YouTube account. Retrieved from The National Diabetes Information Clearinghouse. (2012). Retrieved from Taking Control of Your Diabetes. (2013). Retrieved from Taking Control of Your Diabetes. (2013). TCOYD Facebook page. Retrieved from Taking Control of Your Diabetes. (2013). TCOYD Flickr account. Retrieved from Taking Control of Your Diabetes. (2013). TCOYD LinkedIn account. Retrieved from Taking Control of Your Diabetes. (2013). TCOYD Twitter account. Retrieved from Taking Control of Your Diabetes. (2013). TCOYD YouTube account. Retrieved from

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