ACQUIRE THE ADVANTAGE © Acquisition Solutions, Inc. April 25, 2007 National Contract Management Association The Power of Market Research Chip Mather Partner.

Slides:



Advertisements
Similar presentations
B2B Go-To-Market Strategy
Advertisements

Project Management Approaches for IT Projects
Recreational Sport Management & Careers
Acquisition Planning and Adequate Market Research National Oceanic and Atmospheric Administration Acquisition and Grants Office Oversight and Compliance.
Overview What is market research (MR)? Why do MR? Who does MR? When do you do MR? How do you do MR? Market Research Principles.
5th Annual Innovation Challenge Kick-Off and Overview Info Sessions 1 & 2 Fall 2014 September 9 & 22
Vendor Engagement Tips. Pre-solicitation Discussion 2  Review Federal Acquisition Regulation Subpart ” Exchanges with industry before receipt of.
Taking Action on Competitive Strategy.
2nd Annual Innovation Challenge Kick-Off and Overview Information Session #1 & #2 September 27 & 29,
SUPPLEMENTAL WORKSHOP Noncompetitive Justification Market Research Competition California Institute of Technology Purchasing Services Service, Accountability,
Advancing Government through Collaboration, Education and Action Financial Innovation and Transformation Shared Services Workshop March 17, 2015.
4th Annual Innovation Challenge Kick-Off and Overview Fall
Marketing Information and Research
New Employee Training Market Research
CREATING PRODUCT SOLUTIONS
© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
TIDEWATER GOVERNMENT INDUSTRY COUNCIL Acquisition Planning, Procurement Leadtimes, & Market Research Tidewater Government Industry Council.
1 Department of Education Race to the Top Assessment Program Procurement Strategy Discussion Dr. Allan V. Burman President Jefferson Solutions
Growth and Success through Partnering & Outsourcing.
Strategic Management and the Entrepreneur
Predicting Competitors’ Actions.
Shared Services Workshop Break-out Session Summaries July 7, 2015.
1 Presented by: Mr. Chip Summers (703) Contracting: New Initiatives/Issues.
Scenario Planning. A pioneer in business war gaming and an expert in developing custom simulation technologies for business and other.
Donald R. Rainey, Sr., CPPB/VCO Director, Office of General Services Virginia Department of Social Services.
Industrial Buying Decision Process It is also known as organizational buying process or business buying process. Industrial purchasing decision making.
Strategies for Innovation Sourcing 30 August 2007 Paul McGowan Center for Innovative Technology Herndon, VA / Strategies.
European Broadband Portal Phase II Application of the Blueprint for “bottom-up” broadband initiatives.
Sales, Marketing & Retention Strategies September 17, 2009 Presented by: Jodi S. Graham
Overview Lifting the Curtain - Debriefings FAI Acquisition Seminar.
Reaching New Heights... Developing the Strategy Chapter VI Integrating Marketing in the Leisure Industry.
WELCOME to Strategic Management BMGT 481w BRIEF OVERVIEW OF TODAY’S SESSION 1.INTRODUCTIONS 2.ATTENDANCE 3.REVIEW OF COURSE DESCRIPTION, MATERIALS, &
SEMINAR NAIC/ASSAL/SVS REGULATION & SUPERVISION OF MARKET CONDUCT © 2014 National Association of Insurance Commissioners Market Conduct Examination Standards.
FAR Part 10 Market Research. FAR Part 10 - Prescribes policies and procedures for conducting Market Research.
+ Regulation and Compliance Summary “ Making Great Ideas Become Reality”
Joint Program Executive Office for Chemical and Biological Defense _APBI_JPEO 1 INTRODUCTIONS Preparing Proposals and Responses to Solicitations.
1 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall.
2.2 Acquisition Methodology. “Acquisition methodology” – the processes employed and the means used to solicit, request, or invite offers that will normally.
Policies and procedures for developing acquisition plans; determining whether to use commercial or Government resources; whether it is more economical.
Jeff Birch, Acting Director Al Muñoz, CFCM, PMP US Department of Agriculture Meeting the Challenge of Better Outcomes February 5, pm.
Primer Briefing “Brand Name or Equal” Purchase Descriptions Ask a Professor - # Date:
Atlantic Innovation Fund Round VIII February 5, 2008.
Sapient Insurance Partners. Overview & Services We have almost four decades of combined experience in the property & casualty insurance and reinsurance.
Elevating the Quality of Life in the District Contracting and Procurement Division Information Session 2 Request for Proposal November 5, 2015.
Contributors:. Performance Based Services Acquisition Writing a Statement Of Objectives Chip Mather Chip Mather.
Trade Management  Module 8.  Main Topics:  Negotiation Process.
1 SBIR/STTR Overview Wang Yongqiang. 2 Federal SBIR/STTR Program ‣ A +$2Billion funding program set-aside for small businesses seeking to early stage.
Advancing Government through Collaboration, Education and Action Maximizing Your IAC Membership Investment Maximizing Your IAC Membership Investment.
MARINE CORPS INSTALLATIONS EAST CONTRACTING DIVISION DEFINING REQUIREMENTS.
Data-Based Marketing and the Role of Research in Sport Marketing
TECHNOPOLIS OYJ Access to Customers, Capital and Partners Development Services.
Chapter 29 Conducting Market Research. Objectives  Explain the steps in designing and conducting market research  Compare primary and secondary data.
May 9th, 2015 Market Research Describe the purpose of marketing research.
Slide 1 of 54 © Jerome Gabig Federal Bar Symposium Jerry Gabig (Moderator) Professor Ralph Nash Russ McMurry (Boeing) Jennifer Brinkley (QinetiQ)
Reducing Chronic Absence: Why Does It Matter? What Can We Do?1 Module 11: Creating Opportunities for Peer Learning Attendance & Truancy Among Virginia.
Innovation Manager SPECIFIC DUTIES AND RESPONSIBILITIES Manage new product projects from concept through commercialization. Partner with Brand Teams to.
Contracting Officer Podcast Slides
Market Research and ProTech
Contracting Officer Podcast Slides
Market Research and ProTech
2 Selecting a Healthcare Information System.
DAU Hot Topics Forum on:
Outsourcing Testing - Essential Things To Look For.
Contracting by Negotiation Process Map – Part 15 (1 of 3)
Federal Acquisition Service
Environmental Quality Program Strategy
Market Research and ProTech
DAU Hot Topics Forum on:
National HUBZone Contractors National Conference
HealthFitness: Expanding Markets; Expanding Opportunities
Presentation transcript:

ACQUIRE THE ADVANTAGE © Acquisition Solutions, Inc. April 25, 2007 National Contract Management Association The Power of Market Research Chip Mather Partner Acquisition Solutions Inc.

© Acquisition Solutions, Inc. April 25, Market Research n Two Types of Market Research l General – On Going —Keep Up With Market Place –Identify New Capabilities, Technologies, Companies Etc. –Trade Journals, Conferences, Associations l Specific – Tied to Specific Acquisition —FAR (a) “Acquisitions begin with a description of the Government’s needs stated in terms sufficient to allow conduct of market research”

© Acquisition Solutions, Inc. April 25, Specific Market Research n Agencies Required to Conduct Market Research l Before Developing New Requirements —Ensure Legitimate Needs are Identified and Trade Offs Evaluated n Purpose is to Develop Most Suitable Approach (Not Solution) For Acquiring Goods and Services l Essential For Acquiring Best Value Products and Services That Solve Mission Critical Challenges

© Acquisition Solutions, Inc. April 25, FAR Market Research Techniques n Contacting Knowledgeable Individuals In Gov and Industry n Review Results of Recent Research For Similar Items n One on One Meetings with Potential Offerors n Pre-solicitation Notices, Conferences, n Pre-proposal Conferences n Draft RFPs n Site Visits

© Acquisition Solutions, Inc. April 25, Reality Model n User/Requestor Meet Informally With Number of Sales and Marketing Representatives l Find Solution (s) They Like l Develop Requirement Around Preferred Solution — “Wired Specifications” n Your Customers Do Not Trust You or The System To Produce Good Results l Majority of Their Time and Effort Spent Gaming the Process

© Acquisition Solutions, Inc. April 25, Power of Market Research n Done Early and Well l Dramatically Shape the Acquisition —Draw Powerful Solution-Orientated Concepts —Assist in Fundamental Rethinking About the Nature of the Requirement —Identify “Art of the Possible” n Market Research Should Not Be Used To Validate Acquisition Approach/Concept – But Rather to Craft it!

© Acquisition Solutions, Inc. April 25, Performance-Based Acquisition and Management Process

© Acquisition Solutions, Inc. April 25, Done Right n Early Exchange! l Before Solution Locked In! l Nothing to Give Away —No Competitive Advantage to Participants n Most Effective – One on One Market Research Sessions l 30 Major Acquisitions - $20+ Billion n Become the Educated Consumer l Use the Information to Craft Acquisition Strategy

© Acquisition Solutions, Inc. April 25, Done Right n Identify Industry Leaders In Market Space l Who Are the Best in Class? n Invite Them to Participate in One on One Market Research Sessions l Tailored to Size and Scope of Acquisition n Emphasis l On Commercial and Industry Best Practices l Performance Measures and Metrics l Innovative Delivery Methods l Incentive Programs – Shared Goals and Objectives

© Acquisition Solutions, Inc. April 25, Done Right n Steps l Develop High Level “2 pager” on the Problem You Are Looking to Solve l Identify and Invite Potential Participants —Letter of Invitation –Conduct Market Research to Craft Innovative Acquisition Strategy For Mission Critical Agency Need (2 Pager) –Given Operational Focus – Limit Marketers –Operational and Program Managers –If Commercial Division – Bring Some of Them Also! –Include Agenda –Bring Samples, Examples, Best Practices –Performance metrics/SLAs etc. –Information Presented Will Be Treated as Proprietary

© Acquisition Solutions, Inc. April 25, Done Right n Call To Ensure Lead Understands Purpose l Marketing Pitch = Short Meeting l Interested in Learning How To Best Craft Strategy — Results in Shared Goals and Objectives —Any Areas of Specific Interest –How Long Due Diligence Should Take…etc –Special Considerations l Who Will Attend From Government Side l Participation in Market Research Is Not Tied to Actual Competition!

© Acquisition Solutions, Inc. April 25, Done Right n Agenda l 15 Min Introductions l 60 Min Best Practices —What Works, What Doesn’t —“If You Were Us, What Would You Do?” Why! l 60 Min Performance Measures/Metrics —How Do You Measure Success? –Samples and Examples l 60 Min Incentive Plans and Programs —Win - Win Contract Structures and Plans

© Acquisition Solutions, Inc. April 25, Done Right n Conduct of Session-Make it Meaningful l No Recordings! l Open Ended Questions – —If You Were Us, How Would You Approach… —What Are We Doing That is Driving You Crazy! l Interactive – Intent is For Government to Learn! —Ask Questions - Delve Into Advantages and Pitfalls About Various Approaches –No Death By PowerPoint!

© Acquisition Solutions, Inc. April 25, Done Right n Significantly Expands Potential Solution Set l “Art of the Possible” n Provides Insight On Best Approach l Allow You to Craft Acquisition Strategy —Maximize Quality Competition —Solicit Solutions – Not Compliance —Competition Structured Around Quality of Solution –Easier To Recognize Good Idea Than It Is To Develop One

© Acquisition Solutions, Inc. April 25, Done Right n Develop Market Research Document l Capture Best Practices l Maximize Effective Competition —Empowers Competitors —Justify Acquisition Strategies l Structure Shared Goals and Objectives —Contract Written Around Performance Objectives – Not Compliance

© Acquisition Solutions, Inc. April 25, Resources n Federal Acquisition Regulation l Part 10 – Market Research l Part 15 – Contracting By Negotiation n Acquisition Solutions’ Advisory l A Program Manager’s Guide to Realizing Marketplace Potential — n 7 Step Performance Based Acquisition l Visit the OFPP-sponsored website:

© Acquisition Solutions, Inc. April 25, Supported by the OFPP-sponsored Interagency PBSA Working Group: Want vetted PBA samples and examples?