Overview Andrew McPherson - known for his technological innovation Established winery in 1968 Traditional winemaking craftwork with state-of-the-art technology Committed to producing high quality, affordable wines for over 45 years Easy drinking, fruit-driven wines with generous flavors

Victoria, Australia Located in southeastern Australia Comprises ≈15% of Australia's total wine production Most densely populated state with 500+ wineries Diverse areas ranging from wet, temperate climates to snow-covered alpine areas Chardonnay, Shiraz, and Pinot Noir dominate Victoria's wine regions

Victoria

Croftwood Vineyard Established in the Murray Darling region in Acres Varietals: Chardonnay, Merlot, Shiraz, Cabernet Sauvignon Known for producing soft, generously flavored wines Warm, dry climate Brick red soils Fruit forward wines with structure and intensity

Croftwood Vineyard

Sinclair Vineyard Located in the Goulburn Valley 350 acres Varietals: Chardonnay, Sauvignon Blanc, Marsanne, Verdello, Shiraz, Merlot, Cabernet Sauvignon Unique meso-climate with moderate temperatures Influenced by system of rivers, lakes, and creeks Produces elegant, finessed white wines Rich and robustly flavored red wines

Sinclair Vineyard

Winemaking Joanne Nash, Winemaker Been with the estate for 9 years Won over 65 medals at major competition for wines Most recent Gold for Shiraz at 2013 Decanter World Wine Awards State-of-the-art winemaking facility Cold fermentation systems High-speed centrifugation Rotary drum vacuum filtration

Wines Varietals Chardonnay Shiraz

Selling Strategy Share the story of Andrew McPherson as a technological innovator Educate on the Murray Darling and Goulburn Valley growing regions Focus on quality and value Competitive Benchmarks Peter Lehmann St. Hallett Wolf Blass Yellow Label Red Knot

Support Material Brand One Pager Fact Sheets Shelftalkers Tasting Kits

Summary Andrew McPherson - technological pioneer in the wine industry Family owned winery established in 1968 Two key vineyards in Victoria: Croftwood in Murray Darling and Sinclair in Goulburn Valley Fruit forward wines with structure and intensity Over deliver on quality