The Informative Speech Chapter Twenty-Three The Informative Speech

Chapter Twenty-Three Table of Contents Informative Speaking Goals and Strategies Categories of Informative Speeches Subject Matter of Informative Speeches Guidelines for Effective Informative Speeches

Informative Speaking Goals and Strategies Building Understanding and Awareness Gauging the Audience’s Informational Needs

Informative Speaking Goals and Strategies: Building Understanding and Awareness Before we can retain information, we must be able to recognize and understand it.

The audience’s comprehension is aided by: Organizational pattern Informative Speaking Goals and Strategies: Building Understanding and Awareness The audience’s comprehension is aided by: Organizational pattern Effective previews and transitions Language Presentation aids

Informative Speaking Goals and Strategies: Gauging Audience Needs An understanding of the audience and the factors affecting it are important. Listeners must be able to see the relevance of the topic.

Categories of Informative Speeches Speech of Definition Speech of Description Speech of Explanation Speech of Demonstration

Categories of Informative Speeches Speech of Definition Operational definition: defines something by explaining what it does Definition by negation: defines something by explaining what it is not Continued on next slide

Categories of Informative Speeches Speech of Definition Definition by example: provides examples of the subject Definition by synonym: defines one term by comparing it to another Definition by etymology: illustrates the definition by explaining the root of the term

Categories of Informative Speeches: Speech of Description Be as vivid as you can in your descriptions of people, places, events, processes, and objects.

Categories of Informative Speeches: Speech of Explanation Explanations focus on reasons or causes, and demonstrate relationships by relying on interpretation and analysis.

Categories of Informative Speeches: Speech of Demonstration Demonstrations generally focus on how to do something or how something works.

Subject matter of informative speeches Speeches about Objects Speeches about People Speeches about Events Speeches about Processes Speeches about Concepts Speeches about Issues

Subject matter of Informative Speeches: Speeches about Objects Discuss anything that is not human, including both animate and inanimate objects.

Subject matter of Informative Speeches: Speeches about People Inform about historically significant individuals and groups, those who have made contributions to society, or those whom we find compelling.

Subject matter of Informative Speeches: Speeches about Events Focus on noteworthy occurrences, past and present

Subject matter of Informative Speeches: Speeches about Processes Refer to a series of steps that lead to a finished product or end result how something is done how it is made how it works

Subject matter of Informative Speeches: Speeches about Concepts Focus on abstract or complex ideas or theories and an attempt to make them concrete and understandable

Subject matter of Informative Speeches: Speeches about Issues Provide a report or overview of problems

Informative Speeches Guidelines for Effective Speeches

Guidelines for Effective Informative Speeches: Strive for Balance When planning a speech, critically evaluate the amount of content to include in terms of your listener’s interests and needs.

Guidelines for Effective Informative Speeches: Define Your Terms Define terms if you are unsure if the audience knows what you are talking about.

Guidelines for Effective Informative Speeches: Reinforce Your Message through Repetition Repeat key words or phrases to create a distinctive rhythm and thereby implant important ideas in listeners’ minds.

Draw comparisons to concepts the audience is familiar with. Guidelines for Effective Informative Speeches: Relate Old Ideas to New Ones Draw comparisons to concepts the audience is familiar with.

Try to uncover information that is fresh and compelling. Guidelines for Effective Informative Speeches: Present New and Interesting Information Try to uncover information that is fresh and compelling.

Guidelines for Effective Informative Speeches: Strive for Clarity Tell the audience exactly what you want them to get out of the speech.

Guidelines for Effective Informative Speeches: Use Visualization Visualization is an effective way to ensure the audience has a solid grasp of what you are talking about. Visualization helps build interest.

Guidelines for Effective Informative Speeches: Incorporate Presentation Aids Informative messages that are visually reinforced are often more understandable and believable.