Event date: August Kick-off 2015 All events: 60 speakers, 33 internationals

Registration opens 7am 7:30 - 8:30 Breakfast served in XXX rooms 8:15/8:30Doors open 8:15/8:30 8:45Jodie Welcome - 10mins 8:55Sponsor welcome - 5mins Four Keynotes 35mins + 5mins Q&A 9:00 - 9:40Keynote 1 - Inspirational 9: :20Keynote 2 – Thought-leadership 10: :50 Morning Tea served in innovation zone 10: :30Keynote 3 – Tactical 11: :10Keynote 4 – Disruptive 12:10 - 1:10 Lunch served in innovation zone Four sessions - 30min sessions 5 Q&A 5 changeover 1:10 – 1:15Sponsor welcome 1:15 - 1:55Session 1 1:55 - 2:25Session 2 2:25 - 2:50 Afternoon tea served on all levels 2:50 - 3:30Session 3 3:30 - 4:10Session 4 One lock-note - 35mins + 5mins Q&A – Marketing outlook FORUM at a glance Streams Day One 1.Content 2.Customer Acquisition 3. Customer Retention & Loyalty Day Two 1. B2B Marketing 2. Data 3. Technology 7. Media 5:15 – 7:00pm Networking drinks in Zeta Side-events 1.All attendees breakfast (one each day) 2.Round table lunches invite only 3. New member lunch invite only 4. Exec dinners – 6x invite only 5. Grill the honcho Experiential 1.Innovation Zone – expo space 2. Tech Theatre – 10minute Ted Style presentations Marketing Forum: 10 international keynotes, 28 speakers across 7 streams with 4 speakers each (14 international)

Side-events – all across the week All attendee breakfast Invite only Exec dinners Grill the Chief Experiential 1.Innovation Zone on main floor 8:15 – 8:45Doors Open 8:45 – 9:00 Welcome: Jodie Sangster, CEO, ADMA 9:00 – 9:45 INSPIRATION: Putting data science into practice: building multiliteracies in data science Chris Wiggins, Prof. Columbia; Chief Data Scientist, New York Times (US) 9:45 – 10:30 KEYNOTE: MACHINE LEARNING: Is machine learning the end of data scientists? Usama Fayyad, Chief Data Officer & Group MD, Barclays (UK) 10:30 – 11:00 Morning Tea served in Innovation Zone 11:00 – 11:30 Session 1: TECH SYS: The latest in open source & Hadoop – Spark Dr Ion Stoica, Berkeley/Co-founder Databricks & Conviva (US) 11:30 – 12:00 Session 2: BUSINESS VALUE: Getting the organisation on-board the analytics drive 12:00 – 12:30 Session 3: EMERGING TECH: Is emotion and sentiment analysis the secret to customer engagement? Stephen Pulman, Professor, Oxford University; Co-founder of TheySay (UK) 12:30 – 1:30 Lunch served in Innovation Zone 1:30 – 2:00 Session 4: DATA & ANALYTICS Algorithms and Machine Learning Claudia Perlich, Chief Scientist, Dstillery (US) 2:00 – 2:30 Session 5: DATA & ANALYTICS Operational and Marketing Analytics Thomas Olavson, Director Operations Decision Support, Google (US) 2:30 – 3:00 Session 6: DATA & ANALYTICS: Using weather analytics to create powerful customer intelligence Paul Walsh, VP, Weather Analytics, The Weather Channel (US) 3:00 – 3:30 Afternoon tea served on all levels 3:30 – 4:00 Session 7: DATA: Predictive / prescriptive modelling Jing Shyr, Chief Statistician, IBM Watson (US) 4:00 – 4:30 Session 8: BUSINESS VALUE: Data & analytics as a strategic asset 4:30 – 5:15 LOCK-NOTE: INSPIRATION: The human side of data and analytics – can data really make a difference to humanity? Juergen Urbanski, Chief Technology Officer, Deutsche Telekom (DE) 5:15 – 6:00 Drinks served in Zeta Bar OR Pre-function space IAPA at a glance IAPA: 5 internationals, 6 local

SessionTimeDetailWho 9:30am - 9:45am15WelcomeJodie Sangster, Chief Executive Officer, ADMA 9:45am - 10:30am45KeynoteCreative Inspirational - Anne Buist and Graeme Simsion (Confirmed) 10:30am - 11:15am45KeynoteCreative Insightful – Ashish Goel, d.school (Confirmed) 11:15am - 11:45am30BreakMorning tea 11:45am - 12:15pm30SessionCreative Inspirational 12:15pm - 12:45pm30SessionCreative Insightful 12:45pm - 1:15pm30SessionCreative practical: 1:15pm - 2:15pm1 hourBreakLunch 2:15pm - 2:45pm30SessionCreative Inspirational 2:45pm - 3:15pm30SessionCreative Insightful 3:15pm - 3:45pm30SessionCreative Practical 3:45pm - 4:15pm30BreakAfternoon Tea 4:15pm - 4:50pm35KeynoteCreative Inspirational - Aaron Koblin, Google Creative Labs 4:50pm - 5:25pm35KeynoteCreative Insightful - Bill Sorrentino, WIRED/ 5:25pm - 5:30pm5Wrap upConference Wrap up - Jodie Sangster, Chief Executive Officer, ADMA 5:30pm1 hourCocktailsPost event drinks CREATIVE FUEL at a glance Creative Fuel: to come, estimating 4 internationals, 8 local Side-events – at Creative Fuel Gallery - 5 artists showcases Possible all attendee breakfast Possible invite only dinner

Monday - August 3 Level 2 State Room Not held Foyer Pre- function Level 3 Grand Ballroom Bump-in Exhibition build Tech theatre bump-in Tuesday - August 4 Level 2 State room IAPA National Conference foyerSponsor breakfast Sponsor lunch Spare or Staff lunch Content & filming Speaker room Media room Level 3 Grand ballroom Marketing Forum – day 1 Stream 1 - Content Exhibition Zone Tech theatre Level 4 Stream 2 - Retention & Loyalty Stream 3 – Acquisition/Lead gen ADMA Staff lunch Drinks in Zeta Wednesday – August 5 Level 2 State Room Not held FoyerSponsor breakfast Sponsor lunch Spare or Staff lunch Content & filming Speaker room Media room Level 3 Grand ballroom Marketing Forum - day 2 Stream 1 - Technology Exhibition Zone Tech theatre Level 4 Stream 2 - B2B Marketing Stream 3 – Data Stream 4 –Media Drinks in Zeta Hilton Hotel I August 3-5 Bump in – Monday 3 rd IAPA National Conference – Tuesday 4 th Marketing day 1 – Tuesday 4 th Tracks: Content, Retention & Loyalty, Acquisition/Lead-gen Marketing day 2 – Wednesday 5 th Tracks: Tech, B2B, Data, Media ROOMS