Chapter Improvement: Communications Lia Kalliath, Alabama ’14, chair, Council on Communications Kim Schneider, publications manager.

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Presentation transcript:

Chapter Improvement: Communications Lia Kalliath, Alabama ’14, chair, Council on Communications Kim Schneider, publications manager

@ASDAnet #ASDAnet Overview of Workshop What makes good chapter communication? GCA-worthy Newsletter GCA-worthy Website GCA-worthy Social Media Case Studies Critique of YOUR Media

@ASDAnet #ASDAnet What makes good communication? Clear and concise Quality Information Interactive Aesthetic Usability Creativity

@ASDAnet #ASDAnet Design Content GCA-worthy Newsletter

@ASDAnet #ASDAnet Newsletter Design Well-branded Nameplate design incorporates ASDA logo Use of photos and graphics Good typography (clear, eye-catching) Visually organized Tennessee won the 2013 Gold Crown Award for newsletter design & layout.

@ASDAnet #ASDAnet Newsletter Content Exceptional writing and research Timely articles Variety of topics Quality content: not just event recaps Variety of authors Useful info (calendars, deadlines, clinic quiz) Well-edited All examples are from newsletters submitted for the 2014 Gold Crown Awards in media.

@ASDAnet #ASDAnet Design Content GCA-worthy Website

@ASDAnet #ASDAnet Accessibility –Compatible with different browsers? –Load times? Navigation and Ease of Use –Broken links? Aesthetics –ASDA branding? Creativity Website Design

@ASDAnet #ASDAnet Purpose –Mission? –Reason to return? Interactivity –Social media integration? –Forums, chats, etc. Quality of Information –Balanced content Website Content

@ASDAnet #ASDAnet Variety –Different outlets Engagement –Regular postings –Member engagement evident Content –Quality of information Creativity GCA- worthy Social Media

@ASDAnet #ASDAnet GCA winner VCU: “The Probe”

@ASDAnet #ASDAnet What makes it special? –“Content is king” –Articles from students and faculty –Fun stuff like photos and a recipe –Great visual organization Virginia won quality of newsletter information in 2013 Gold Crown Awards. GCA Newsletter Winner Virginia

@ASDAnet #ASDAnet What makes it special? –Integration with social media –Interaction with members –Frequently updated –Good branding Arizona won quality of website information in 2013 Gold Crown Awards. GCA Website Winner: Arizona

@ASDAnet #ASDAnet Facebook Re-launch –Contest Twitter feed Vimeo and YouTube Google+ GCA Winner Social Media: Oklahoma

@ASDAnet #ASDAnet Volunteer Chapter Critique Your turn!

@ASDAnet #ASDAnet Feel free to contact us: Lia Kalliath Kim Schneider Questions?

@ASDAnet #ASDAnet PACE Code The PACE verification code for this session is: AS1410