AS Leisure Studies Unit 2 – A People Business. Starter Why is good customer service so important for a leisure organisation? Increased sales More customers.

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AS Leisure Studies Unit 2 – A People Business

Starter Why is good customer service so important for a leisure organisation? Increased sales More customers Better public image An edge over the competition Happier and more efficient work force Satisfied customers Customer loyalty and repeat business

The Big Picture

Objectives Customers provide the revenue required for an organisation to continue operating or, in the case of not for profit organisations, to justify its existence. You need to understand a number of commercial benefits that customers provide for, and encourage in, a leisure organisation.

True or false?

Why is customer service so important?

Activity There are seven key benefits of good customer service. These are: Increased sales More customers Better public image An edge over the competition Happier and more efficient work force Satisfied customers Customer loyalty and repeat business Using Collins Advanced Vocational Leisure and Recreation - Textbook - p produce research notes about each of the above

Review Identify three things you have learned today Identify questions you have Identify 1 thing you already knew

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