NOKIA Connecting People

Nokia Nokia is a telecommunication company headquarters are located in Espoo, Finland

History History of Nokia goes back to1865 Southern Finnland: Fredrik Idestam built a wood pulp mill on the banks of the Tammerkoski rapids A few years later: Idestam built a second mill by the Nokianvirta river →Nokia became its name Nokia first produced paper  first communication medium 1898: Finnish Rubber Works founded  technological components (rubber)

History Distribution of electricity  foundation of Finnish Cable Works (1912), producing cable for telegraph industry 1912: amalgamation of both companys  Nokia Company is founded Five businesses: rubber, cable, foresty, electronics and power generation 1981: N. built first cable car phone for the net NMT, the first Mobile net of the world (Scandinavia)

History 1987:N. produced the first handhold NMT phone 1991:first GSM call, using Nokia equipment 1992:N. focused on telecommunication 1998:N. becomes world leader in mobile phones 1999: Internet goes mobile NOW: Nokia is still the world‘s number one manufacturer of mobile phones and one of the leading makers of mobile networks

President and CEO of Nokia Corporation- Olli-Pekka Kallasvuo Born on july 13,1953 President and Chief Executive of Nokia as of June 1,2006 Joined Nokia in 1980 as Corporate Counsel 1987: he was appointed Assistant Vice president,Legal Department 1988:Assistant Vice President,Finance

Olli-Pekka Kallasvuo 1990: Senior Vice President, Finance 1992: Executive Vice President and Chief Financial Officier : Corporate Executive Vice President: he was responsible for all Nokia‘s business operations in America October,2005: President and COO April,2007: Chairman of the board of Nokia-Siemens Networks

Number of employees During 2006: employee number grew to approximately persons coming from 120 nationalities 45% are represented in senior management 34% women (12,5% holding senior managment position) Average employee age: 35 years, with 5,1% over 50 years

Height of sales and profit in the recent year Revenue € billion(2006)€2006 Operating income €5.488 billion (2006)€2006 Net income € billion (2006) €2006 Recent ¾ year: delivery of 91,1 billion mobile phones  21% more than the recent year Combination of Nokia&Siemens: heavy disprofit

Find the mistakes! Nokia is a telecommunication company which headquarters are located in Helsinki. Nokia became its name because of a mountain,where Idestam built the second míll. The combination of Nokia and Siemens lead to a high profit. Women are often presented in senior management positions.

Solutions Nokia‘s headquarters are located in Espoo. Nokia became its name because of the Nokianvirta river,where Idestam built the second míll. The combination of Nokia and Siemens lead to a disprofit.

Slogan NOKIA Connecting People Slogan of high importance Nokia‘s vision is a world where everyone can be connected Slogan is repeated several times: pictures with humans slogan for customers and everybody who tasks with the company slogan tries to broadcast the intention to get the people together slogan is even on their logo

Nokia‘s web page

Start page: Choiche between: Africa, Asia Pacific, Europe, Latin America, Middle East and North America  Internationality  Well- structured, clearly arranged  Serious  Many pictures, show Humans (message:connecting people)  Appealing colour (also for youth)

Industry culture of Nokia Basic strategy: relies on growing, transforming and building the Nokia buisness to ensure its future success Growing: increase the number of people using Nokia devices Transforming: transform the devices peolpe use Building: built new businesses

Industry culture of Nokia  Internal communication Gain commitment from employees and employee representatives through ongoing dialogue, employee feedback & participation People have several different channels for expressing their opinions and concern in organization, principles and policies The different channels: -Listening to you- the annual survey for all employees -`Ask HR`  general employee question forum -‘Jazz Cafe‘  a lively discussion forum on the internal website

Industry Culture of Nokia -a mail or address to reach the Board of Directors is available for all employees to express their concerns and give feedback anonymously -employee/employer unions — open discussion and cooperation are ongoing with all relevant unions where we do business. Investing in Peolpe: -The company invested about 125 euro million in employee activitites

Industry Culture Nokia comprises three business groups: 1.) Mobile phones 2.) Multimedia 3.) Enterprise Solutions  Mobile phones connect people by providing expanding mobile voice and data capabilities across a wide range of mobile devices  Multimedia gives people the ability to create,access,experience and share multimedia in the form of advanced mobile multimedia computers  Enterprise solutions offers businesses and institutions a broad range of products and solutions, including enterprise­grade mobile devices, underlying security infrastructure, software and services.

Find the mistakes! Nokia‘s vision is a world where erveryone can be connected. This shows also the web page. But on the whole the slogan‘ Nokia- Connecting people‘ is not of high importance. The coloured wep page is well-structured. The basic stragedy relies on growing, understanding and building. The company invested about 10 euro million in employee activitites.

Solutions The slogan `Nokia- Connecting peolpe‘ is of high importance The basic stragedy relies on growing, transforming and building The company invested about 125 euro million in employee activitites

Corporate Culture “A unique set of new business development tools ensures that there is always an efficient way to proceed even when the ideas are diverse”.  Official business language: Englisch Internaltionality: language, external sources

Corporate Culture Shaping corporate culture, minimizing risk, enhancing efficiency and building reputation  significant position when setting agendas to increase the business value Intention: establish proactive significant position when setting agendas to increase our business value.

Corporate culture Nokia‘s official corporate culture, the Nokia way, emphasizes the speed and flexibility of:  decision maken in a flat  Networked organization  Corporation‘s size

Corporate culture Also stressed are:  Equality of opportunities  Openess of communication  Management leadership  Employee participation

Corporate culture N. spends a significant amount of its revenue on research and development N.: progessive, forward- thinking mobile technology group  often the first on the market with new products

Corporate culture Values: Until May 07: customer satisfaction,respect.achievment and renewal New values: based on employee suggestions: Engaging you  make it happen Achieving together  respect, care, optimism Passion for innovation  live your dreams, courage Very human  willingness to win, co-operation - Values provide a clear sense of direction for all daily decisions as employees and citizens of the world

Engagement Nokia invests in community  important way to put its values into action N. shares the benefits of mobile technology with poorer communities, government and non-govermental agenciesworking in these areas

Engagement Other activities: youth development and education to employee volunteering,disaster relief, and corporate giving Nokia is engaged in saving the environment by use safe substances and materials for the manufacture create effective take-back and recycling programs Together with the International Youth Foundation, Nokia has global youth development initiative in more than 24 countries

Find the mistakes! The official business language of the company is on the one hand english and on the other hand french N. shares the benefits of mobile technology with poorer communities, government and non-govermental agenciesworking in these areas Together with the International Youth Foundation, Nokia has global youth development initiative in more than 100 countries

Solutions The official business language of the company is english Together with the International Youth Foundation, Nokia has global youth development initiative in more than 24 countries

Darina Schrörs, Raphael Hauch, Gregor Gassen