2002 09 281 Norwegian news sites Aftenposten (Oslo newspaper) Bergens Tidende (Bergen) Adresseavisen (Trondheim) Stavanger Aftonblad (Stavanger) Verdens.

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Presentation transcript:

Norwegian news sites Aftenposten (Oslo newspaper) Bergens Tidende (Bergen) Adresseavisen (Trondheim) Stavanger Aftonblad (Stavanger) Verdens Gang (VG) Scandinavia online (search engine)

‘Service-based’ thinking Bringing community together: Geography (city, region, country) Affinity (common interests, hobby)

‘Service-based’ thinking elements Electronic newspaper: Breaking news, Weather, 100 most read stories, TV guide, Market of used things, Slide show (pictures), Mobile services, Cartoons, City maps, Calendar of events, Subscription to news (via SMS, ), First page of a newspaper (*.pdf version),

City-guide (Web cams, films, concerts, books Classifieds on the Internet (4 categories: job, real estate, car, boat) Joint project “Football” (Oslo, Bergen, Trondheim, Stavanger)

“Aftenposten” 100%-owned subsidiary of Schibsted ASA. Publishes: 2 daily subscription newspapers in the Oslo area; 1 electronic newspaper; A city-guide for Oslo ( A classified advertisement database on the Internet (

7

8 “Bergens Tidende” Circulation:

10

“Adresseavisen” Circulation:

“Stavanger Aftenblad” Circulation: days per week Staff: 120; Internet staff: 10 The newspaper owns local TV station Publishes city-guide for Stavanger (

Football project 60% of people who go beyond front page go to Football Investing in “Football” project should triple the visitors: Data-base about football players (600 home pages) Vertical and horizontal integration of projects: 3 large newspapers contributing to one sports project

Time spent in reading newspapers vs Internet Min. per day (2000) Newspapers: Internet: 15,723,819,3 EUNOSE