Costs, Benefits, Time Horizon and Goals omt365.com online marketing training Link building as a permanent marketing strategy Link building as a supplement to other marketing channels
Link building – Costs omt365.com online marketing training Costs depend on the objectives and the competitive environment; the budget has to be calculated individual Budget depends on how contested the current market is
Link Building - Benefits omt365.com online marketing training better positions in search results long-term strengthening of online presence / branding sustainable increase in sales
Link Building – Time Horizon omt365.com online marketing training Success - better positions in search results are visible only after a few months Continuous link building is necessary to keep up with the competition in the long term
Link Building – Goals omt365.com online marketing training Set realistic goals Placement on the first page of Google Set up realistic, meaningful and objective groups oriented keywords / keyword combinations Set up a realistic time horizon