Koert van Ittersum Professor of Marketing and Consumer Well-being Learned when young is done when young: Children's Portions & Obesity 2 nd Annual Healthwise.

Slides:

Advertisements

Similar presentations

Trends in Allergies and Intolerances in Nutrition and Food Service

Advertisements

Adult Learning and Participatory Training

Wansink, Brian and SeaBum Park (2001), At the Movies: How External Cues and Perceived Taste Impact Consumption Volume, Food Quality and Preference, 12:1.

Obesity Trends* Among U.S. Adults BRFSS, 1985 No Data

Laurel Branen, PhD, LD, RD Janice Fletcher, EdD University of Idaho.

360 ° Health ® eTour Local Group Fully Insured. U.S. Obesity Trends in Adults No Data

Promoting Healthier Food Choices in the West Midlands Catherine Goodridge Regional School Food and Health Co-ordinator

Portion Size Me All consumers are subject to portion size unawareness. Wansink, Brian and Koert van Ittersum (2007), “Portion Size Me: Downsizing Our Consumption.

Created by Danielle Payne Proposal Slide Show English 2010 Professor R. Frank PhD.

Kristi Stender-Weessies Borgess Health & Fitness Center February 2013.

Do visuals cues sign the end of a meal? Participates who unknowingly ate from bottomless soup bowls ate 73% more soup, but they did not believe they had.

“ The Global Electricity Revolution for Consumers ” 2 nd December 2014 PRASEG ANNUAL CONFERENCE.

Wansink, Brian and Lawrence W. Linder (2003), “Interactions Between Forms of Fat Consumption and Restaurant Bread Consumption,” International Journal of.

Van Ittersum, Koert, Joost M.E. Pennings, and Brian Wansink (2010), “Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending,” Journal.

The National Symposium on Children’s Wellness, Development & Organized Sports The Center For Kids FIRST In Sports.

Cancer Statistics 2013 A Presentation from the American Cancer Society

Trends of Portion Size and Obesity: What Healthcare providers should know! Amalie Shanks Advisor: Geza Bruckner.

© The Critical Thinking Consortium Children’s Rights – Caring adults # 1.

Public Health Department Creating a Vision for a Healthy Pasadena Pasadena City Council Presentation April 25, 2011.

Obesity Obesity Epidemic in the United States: M. Donoghue I.S. 143 Eleanor Roosevelt What Should Be Done?

Modifying the Food Environment: From Mindless Eating to Mindlessly Eating Better March 6, 2012 Presenter: Brian Wansink, PhD Director, Food and Brand.

Who Wants To Be A Millionaire? Question 1 How many adults and children in the UK are either overweight or obese? A Almost 1/3 adults and 2/3 children.

A GLOBAL PAST TIME Mancala. Its amazing to think that a game that I learned as a young American, has been around for centuries!

Trang Le Kimberly Holland Lexi Smiley. Schlosser’s intentions in this chapter of the novel is primarily to depict Ray Kroc, the market producer of McDonald’s,

RANDOM NUTRITION FACTS…

The difference between “helpings” and “servings”.

Overweight or obese Adults who are obese30.4 Adults who are overweight35.1 Adolescents who are obese14.9 Adolescents who are overweight15.5 Low-income.

IREM Forecast January 26, 2011 The U.S. and Washington Area Economic Performance and Outlook Stephen S. Fuller, PhD Dwight Schar Faculty Chair and University.

Delaware Department of Insurance Reforms Effective September 23 Gaps in Regulatory Authority.

Professor Wasantha Gunathunga.  Importance of nutrition  Diet of an adult  Infant feeding  Feeding of young child  Nutrition during pregnancy  Nutrition.

FOCUS ON NUTRITION The HOME Society Abbotsford, BC.

Mollie Williams Lynn Bitting Nan Danehower Healthful Living and Fitness Class.

Commission for Children with Special Health Care Needs 2007 Conference The National Problem.

GCSE Business Studies Market Segmentation MARKET SEGMENTATION WHY? Target the Market Avoids waste Meeting the needs of people more efficiently and effectively.

ASNNA 2014 Jerold R. Mande, MPH Senior Advisor Food, Nutrition, and Consumer Services.

Research By Megan McGonigle. video Video is a recording or manipulation of moving images. This is used on TV and the internet for leisure, entertainment,

The Ethics of Fast Food Advertising

EDJ1 Consumer Behavior: Converging or Diverging? Eugene D. Jaffe.

Magazine Advertisements. Target Audience: The group of consumers for whom the media text is constructed. Demographics: Measurable characteristics of media.

FOOD ADVERTISING ON CHILDHOOD OBESITY… SHOULD IT BE REGULATED? BY, PHILIP FENNELL.

Evidence-Based Resources

Challenges to effective alcohol policies in the EU Complex Realities - Innovative Solutions: Identifying priorities and mobilising action in the areas.

Meet The Team: Introduction:

Demographics, Psychographics, and Personality

Daegu English Village Partnership

The Negatives of Fast Food

Pop-Up School Pop-Up School: Education Outside Your Door

إعداد المشرفة التربوية نجلاء الجارد

What BGMC Has Done!.

Complex realities – innovative solutions

Overview. Overview NHANES Research – children’s beverage consumption.

2017 Statistician’s Report

Delaware Division of Vocational Rehabilitation

Зан ба насанд хүрэх Character and adult

2017 Statistician’s Report

Adult business digital marketing. What to Expect from adult digital marketing.

Sabbath School Director Southern Union Conference

Markets and Trade.

Plan a school day menu Plan a healthy school breakfast and school hot lunch Plan a healthy home breakfast and school sack lunch What can be done to encourage.

How Humans Change as They Grow.

Visual and Performing Arts

Children’s Cereals Directions: Copy and paste images of cereal for the target market into the following boxes. Directions: What are the characteristics.

Human Growth and Development

Vegetables Eat 2½ cups of fresh, frozen, canned vegetables, or an equivalent amount of dried/dehydrated vegetables.* * Based on a 2,000 calorie daily food.

60 Minutes Questions -1 pg response

Plan a school day menu Plan a healthy school breakfast and school hot lunch Grade school Middle school or high school Plan a healthy home breakfast and.

Why new Healthy Eating Guidelines?

Centers of Excellence for Childhood Obesity

Presentation transcript:

Koert van Ittersum Professor of Marketing and Consumer Well-being Learned when young is done when young: Children's Portions & Obesity 2 nd Annual Healthwise Conference "Quality of Life"

The Problem

The Mindful Marketer

The Mindless Consumer

Visual Illusions and Consumption

The Mindless Consumer Visual Illusions and Consumption

Adults serving themselves OJ Wansink and Van Ittersum (2003) The Mindless Consumer Visual Illusions and Consumption Serving: F(1, 82) = 11.99, p <.05 Perception: F(1, 82) = 81.77, p <.01 N=89 Age=37.2, 22.4% F Jazz Camp

Professional bartender serving drinks Despite 6 years of bartending experience, professional bartenders served 20.5% more into short, wide glasses than tall elongated glasses (Wansink and Van Ittersum 2003) The Mindless Consumer Visual Illusions and Consumption N= % F F(1, 33) = p <.01

Childeren serving themselves OJ Wansink and Van Ittersum (2003) The Mindless Consumer Visual Illusions and Consumption N=97 Age=15.0, 54.6% F Health and Fitness Camp Serving: F(1, 90) = 93.72, p <.05 Perception: F(1, 90) = 3.83, p =.05

THE SIZE OF AMERICAN-MANUFACTURED PLATES APPEARS TO INCREASE FROM 1900 TO 2010 The Mindless Consumer Visual Illusions and Consumption Van Ittersum and Wansink (2012)

The Mindless Consumer Visual Illusions and Consumption

The Mindless Consumer Visual Illusions and Consumption Wansink and Van Ittersum (2005)

Even when nutrition experts were given a larger bowl, they served themselves 31.0% more ice cream without being aware of it Ounces of ice cream The Mindless Consumer Visual Illusions and Consumption N= % F Serving: F(1, 80) = 8.05, p <.01 Perception: F(1, 80) = 2.70, p =.10 Wansink and Van Ittersum (2005)

Adult jazz musicians served themselves 32,5% more cereal Grams of cereal The Mindless Consumer Visual Illusions and Consumption Serving: F(1, 80) = 16.54, p <.01 N=81 Age=37.2, 22.2% F Jazz Camp Van Ittersum and Wansink (2012)

The Mindless Consumer Visual Illusions and Consumption

The Mindless Consumer Visual Illusions and Consumption N=43 Age=40.7, 51.0% F 4 Chinese Buffets Serving: F(1, 35) = 32.7, p <.01 Waste: F(1, 35) = 9.0, p <.01, Wansink and Van Ittersum (2013)

The Mindless Consumer Visual Illusions and Consumption Van Ittersum and Wansink (2012)

The Mindless Consumer Visual Illusions and Consumption Van Ittersum and Wansink (2012)

The Mindless Consumer Visual Illusions and Consumption Van Ittersum and Wansink (2012)

The Mindless Consumer Visual Illusions and Consumption Van Ittersum and Wansink (2012)

The Mindless Consumer Visual Illusions and Consumption Van Ittersum and Wansink (2012)

The Mindless Consumer Visual Illusions and Consumption Study: 2 serving tasks, 2 conditions a) First serving in neutral bowl, second serving in biasing bowl (N=37) b) First serving in biasing bowl, second serving in neutral bowl (N=98) N=135 Age=21.0, 48.9% F Wansink and Van Ittersum (2013)

The Mindless Consumer Visual Illusions and Consumption First serving in neutral bowl, second serving in biasing bowl Training does not eliminate plate-size induced serving biases Wansink and Van Ittersum (2013)

The Mindless Consumer Visual Illusions and Consumption First serving in biasing bowl, second serving in neutral bowl Plate-size induced serving biases change portion norms Wansink and Van Ittersum (2013)

Teenagers Van Ittersum and Wansink (2012) Grams of cereal The Mindless Consumer Visual Illusions and Consumption N=113 Age=11.5, 48.6% F Health and Fitness Camp Serving: F(1, 112) = 27.24, p <.01 Plate-size induced serving biases change portion norms

Schoolkids – adult server Wansink, Van Ittersum, and Payne (2014) Grams of cereal + milk The Mindless Consumer Visual Illusions and Consumption N=18 Age=8.3, 66.7% F 4 breakfasts, summer camp Serving: F(1,17) = 15.2; p <.01 Waste: F(1,17) = 6.13; p <.05 Plate-size induced serving biases change portion norms

Toddlers – parent serves Wansink, Van Ittersum, and Payne (2014) Grams of cereal The Mindless Consumer Visual Illusions and Consumption Serving: p <.001 N=69 Age=4.1, 50.0% F Plate-size induced serving biases change portion norms

Learned when young is done when young: Children's Portions & Obesity