1 Attitudinal Survey 2012 Alberta Adults 18+ March 2012.

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Presentation transcript:

1 Attitudinal Survey 2012 Alberta Adults 18+ March 2012

2 Perceptions of Advertising In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages Year after year television advertising is quoted as the top performer And the survey says…

3 Most Influential Advertising Alberta Adults 18+ Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012 Q. Which ONE of the following media carries advertising that you believe to be the most influential?

4 Most Authoritative Advertising Alberta Adults 18+ Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012 Q. Which ONE of the following media carries advertising that you believe to be the most authoritative?

5 Most Powerful Advertising Alberta Adults 18+ Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012 Q. Which ONE of the following media carries advertising that you believe to be the most powerful?

6 Most Effective Advertising Alberta Adults 18+ Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012 Q. Which ONE of the following media carries advertising that you believe to be the most effective?

7 Most Persuasive Advertising Alberta Adults 18+ Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012 Q. Which ONE of the following media carries advertising that you believe to be the most persuasive?

8 Most Engaging Advertising Alberta Adults 18+ Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012 Q. Which ONE of the following media carries advertising that you believe to be the most engaging?

9 Most Relevant Advertising Alberta Adults 18+ Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012 Q. Which ONE of the following media carries advertising that you believe to be the most relevant?

10 Main Source for News Alberta Adults 18+ Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012 Q. Which ONE of the following media is your primary source for News?