Working Together to Entertain - Enlighten - Inspire Donate Life Hollywood Tenaya Wallace OneLegacy Communications Specialist Donate Life Hollywood Campaign.

Slides:

Advertisements

Similar presentations

Options for communicating. A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by.

Advertisements

Welcome The Power of Social Media and e-Resources.

Alumni Communications & Social Media CEU Alumni Leadership Forum May 12, 2011 By Boriana Alexandrova Alumni Communications Coordinator CEU Alumni Relations.

What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales.

Communications. Are you going to keep the secret or spread the word?

What is advocacy and why is it important What is advocacy and why is it important Advocacy during Election Season Advocacy during Election Season Advocacy.

RESULTS You Aren't Dangerous Until You Can Speak Powerfully: Storytelling for Effective Advocacy Meredith Dodson Director of U.S. Poverty Campaigns RESULTS.

In the End, We Believed in Hope. The Heart of the Fringe Fandom Who Are Fringe Fans? Although Fringe’s main network is FOX in the United States, Fringe.

Fact is stranger than Fiction By Rebecca Saba and Michelle Virgona.

The Still Small Voice of Documentary Film: An Antidote to Viral Media Sensationalism AASCU ADP June 2010 AASCU ADP June 2010.

An Environmental and Sustainability Platform Presented by Entercom Portland to KEEN Footwear and STAND.

What is a Centennial Coordinator?

'Viral Marketing' with Prof. Damien McLoughlin MBS '93 and guest speaker Dr. John Fanning BComm '64 Dr. John Fanning Author of 'The Importance of Being.

[ Date ] [insert your community foundation logo here] Give Local America A giving day opportunity.

SOFAA and PETA Combined SOUTHERN OHIO FOUNDATION FOR ABUSED ANIMALS AND PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS Public Relations 450- Rhetoric and.

Taking Action: Informing Policy Makers and the Public NSTA Legislative and Public Affairs April 1, 2008.

Me, Us, Community A celebration of creativity, conversation and growing older Staffordshire University St Quentin Residential and Nursing Home Cambrian.

Workplace Partnership Hospital Campaign Initiatives.

Crowdfunding Anne Strachan. Crowdfunding Anne Strachan.

Communications Grid by Medium by Target Goal: Motivate people to donate on Giving Day Key Message: On North Texas Giving Day, your dollars go further for.

By Myra McGovern Director of Public Information, NAIS Using Social Media to Cultivate Relationships.

Bringing Sustainable Programs to Life. Innovations Academy Beth Foster Sustainability Programs Director

Online and Offline Communication Proposal December 2012.

Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation.

Social Media Strategy Non-profit Organization. Platforms to Establish Facebook Blog Twitter YouTube Linked-In.

MOVIES MOVIES Lidia Parra 3ºA MY FAVOURITE INVENTION…..

Give Hasting Page Creation. Today’s Agenda  Creating Your Page  Online Fundraising Tips  Lets Talk Strategy.

What is Kwanda?… National television that communicates a powerful social message A major community development project that impacts on hundreds of thousands.

Enterprising Community Libraries Tuesday 5 March 2013 Christoph Warrack – CEO, Open Cinema.

Marketing and PR About us Marketing PR Social media How you can help us.

National Donate Life Month Pushing a Tipping Point in Donor Registrations.

BOYS HOPE GIRLS HOPE INSPIRE. EMPOWER. NURTURE. SUCCEED.

2 The highly anticipated Ray Donovan premiered Sunday, June 30th at 10pm. Supported by one of the largest marketing campaigns for a Showtime original.

A New World A world where people everywhere regularly encounter the life of Jesus and his kingdom through the portals that shape the contour of their souls.

Social Media for Credit Unions of All Sizes East Coast Marketing Conference September 25, 2015 Joe Mecca, Coastal Federal Credit

Trends Changing Philanthropy in Canada OFFORD GROUP | MAY, 2015.

National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Content + Intent = Change A formula for catalyzing social change using documentary film.

A New Partnership! Charlene Zettel Chief Executive Officer Donate Life California Joan Cardellino Director of Volunteer Services California Association.

Household name – facebook BIGGEST social networking website Used by 200 million people worldwide every day facebooking has become a common internet activity.

Importance of Sports and Entertainment Marketing.

Accidental Festival Crowdfunding Campaign: Ideas and Strategy.

KIDS HOPE USA builds caring relationships….. One CHILD….

Working with the media Promoting foster care and creating change.

Save The Food: Cooking Up a Food Waste Prevention Campaign for Tompkins County Kat McCarthy, Waste Reduction and Recycling Specialist.

Beauty Industry Consulting and Training Expertise.

Donate Life Ambassadors 101 Orientation. Welcome to our community  Donor families  Transplant recipients  Transplant candidates  Friends, family,

International Fundraising Consultancy Limited LASTING RELATIONSHIPS WITH DONORS Dr John Baguley.

Development 101 Hilary Odom Director of Corporate and Foundation Relations Chicago Shakespeare Theater.

Internet as a campaign tool DA Spain Annual Leadership Meeting October 6, 2006 Marc López Political&PA Consultant.

Membership: Building, Maintaining and Strengthening the Foundation Susan Arnold, Membership Officer Hillarie Logan-Dechene, Director of Philanthropy.

Every donation of organs, eyes and tissue begins an inspiring story that lives on forever. In their passing, deceased donors.

Welcome to the world of social media =jottDMuLesU

Digital Storytelling: SOCIAL MEDIA FOR NONPROFITS.

© Constant Contact Marketing for Success Grow Your Business with Newsletters & Announcements.

Introduction To Crowd Funding Webinar 26 May,

APTA M&C Workshop Feb HOW TO BE AN EXCEPTIONAL SMALL FISH IN A REALLY BIG POND.

CUSTOMER RETENTION YOUR KEY TO GROWTH Julia King Tamang – LERN CPRS Conference 2010.

MOI UNIVERSITY HARAMBEE CENTRE

Creative Director, BBC Learning

Louise Palmer Community Involvement Manager

Importance of Sports and Entertainment Marketing

RESULTS June Global Poverty National Webinar

Transforming the Landscape

The Exchange Club and Center Relationship

Social Media and Branding

Workplace Partners: Outreach, Outcomes & Opportunities in the Hispanic Community Kim McCullough Manager, Public Relations & Donor Family Services Gift.

bag of tea, conversation, Relationship.

You are an Advisor Congratulations! Certificate of Achievement

Candidate Training Presentation

Presentation transcript:

Working Together to Entertain - Enlighten - Inspire Donate Life Hollywood Tenaya Wallace OneLegacy Communications Specialist Donate Life Hollywood Campaign Director

Why Donate Life Hollywood?

Why Donate Life Hollywood? Research Effect of Entertainment Media on Public Willingness to Donate Organs –People believe and are motivated by television storylines, positive and negative –Public does not have personal experience to counter what they see on television

Donate Life Hollywood Goal 1. Increase the number of inspiring organ and tissue donation/transplant storylines 2. Increase the public’s positive perception of organ and tissue donation 3. Increase donor designation and consent

Tell stories of Hope, Generosity, Transformation and Love Donate Life Hollywood Tactics Build relationships Be helpful Engage the Donate Life community

DLH letter for ER’s season premiere –Positive letter built a relationship with Dr. Joe Sachs –Consultation with John Wells –Best “approach” on television in “Old Times” Donate Life Hollywood: Relationships

Engaging celebrities –Donate Life Hollywood Ambassadors –Identifying donors –Person of the Year Donate Life Hollywood: Relationships

Donate Life Hollywood: Consultation Breakfast with Carol Barbee Shared anecdotes Reviewed every script Recommended experts

Donate Life Hollywood: Expose our Stories Support documentaries Work with talk shows Promote reality shows

Donate Life Hollywood: Engage the Donate Life Community Get Activated Join Donate Life Hollywood on Facebook Write letters Promote shows Take surveys Vote Become a Donate Life Hollywood Fan Become an expert Invite Hollywood to the Film Festival

Donate Life Film Festival Workshops Screenings Experts Be a resource! Expand our network!

Donate Life Hollywood Results “The Three Rivers Effect” 6% nationwide increase 4 consents 10 lives saved/enhanced Thousands of registrants CBS partnership