OUTLINING A FUTURE STATISTICAL PUBLICATION: FEWER NUMBERS, MORE ANALYSIS The presentation of supporting Paper Submitted by Statistics Finland Prepared by Special Editor Maija Metsä-Pauri,

FEWER NUMBERS, MORE ANALYSIS February 15th The idea of the presentation point out how changes in operating environment challenge dissemination and bring pressure to product development enlighten a bit Statistics Finland’s new product development procedure present its first results by reviewing the experiences of the ‘pilot case’: Ten-Year Review highlight the need for continuous innovative process of outlining a future statistical publication and its characteristics

FEWER NUMBERS, MORE ANALYSIS February 15th Challenges due to changing operating environment new technology constitute challenges and opportunities for new publication formulas compendium-type publications/magazines survive as print publications? - if they succeed in offering value added to customers socio-economic changes more profound and complex - growing demand for analysis and intepretation: telling the story behind the numbers product development and marketing strategies needed to encounter the challenges

FEWER NUMBERS, MORE ANALYSIS February 15th The product development procedure (of Statistics Finland) supports the process by providing a specified procedure to help gathering different views on the potential of the product plan communicates the plan inside the organisation and encourages discussion to find the best co-operation teams and to support the co-ordination assures that the plans for marketing, allocation of resources and technical solutions are made carefully Ten-Year Review served as a “pilot case”

FEWER NUMBERS, MORE ANALYSIS February 15th Results of the product development of the Ten-Year Review looks into all the key areas of Finnish economy and society (17 statistical topics) and shows ten-year trends via intelligible graphs contains a special theme on entrepreneurship provides the customer value added in the form of in- depth but journalistic articles is supplemented with a CD-ROM containing more detailed time series offers comparable data on Finland and other EU countries (EU-15) quality is improved by the new production process For more details on the Ten-Year Review please contact Project Manager Jaakko Autio