CORPORATE SOCIAL RESPONSIBILITY

INTRODUCTION ORGANIZATIONS FOR-PROFIT GOVERNMENTS NON-PROFITS

GOVERNMENT SOCIETY INTERACTION OF THE ORGANIZATIONS (corporations, companies, firms, proprietorships, etc. OTHER STAKEHOLDERS NON-PROFITS

FIRM’S STAKEHOLDERS (R. Edward Freeman. (1984) FIRM’S STAKEHOLDERS (R. Edward Freeman. (1984). ‘Strategic Management: A Stakeholder Approach). SOCIETAL STAKEHOLDERS Communities, Government & Regulators Nonprofits & NGOs Environment ECONOMIC STAKEHOLDERS Customers,Creditors, Distributor Suppliers ORGANIZATIONAL STAKEHOLDERS Employees Managers Stockholders Unions

THINK!!! What is the relationship between a business and the societies within which it operates? What responsibilities do business owe society to self-regulate their actions in pursuit of profit? (William B. Werther, JR & David Chandler. (2006). Stategic Corporate Social Responsibility. U.S: Sage Publication.)

WHAT IS CSR??? “The notion of companies looking beyond profits to their role in society is generally termed corporate social responsibility (CSR)… It refers to a company linking itself with ethical values, transparency, employee relations, compliance with legal requirements and overall respect for communities in which they operate...

… It goes beyond the occasional community service action, however, as CSR is a corporate philosophy that drives strategic decision-making, partner selections, hiring practices and, ultimately, brand development.” (South China Morning Post, 2002).

“CSR is about business and other organizations going beyond the legal obligations to manage the impact they have on environment and society. In particular, this could include how organizations interact with their employees, suppliers, customers and the communities in which they operate, as well as the extent they attempt to protect the environment. (The Institute of Directors, UK, 2002).

“The social responsibility of business encompasses the economic, legal, ethical and discretionary expectations that society has of organizations at a given point in time. (Archie B. Carrol, 1979).

The Hierarchy of Corporate Social Responsibility DISCREATIONARY RESPONSIBILITIES ETHICAL RESPONSIBILITIES LEGAL RESPONSIBILITIES ECONOMIC RESPONSIBILITIES Source: Archie B. Carroll, ‘The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholder,’ Business Horizons, July-August, 1991.

Why is CSR relevant today? Think… Why is CSR important? Why is CSR relevant today?

CSR : THE ISSUES AND CASE STUDIES

STAKEHOLDER CLASSIFICATION GLOBALIZATION SOCIETAL STAKEHOLDERS ECONOMIC STAKEHOLDERS ORGANIZATIONAL STAKEHOLDERS TECHNOLOGY

Organizational Issues Action versus intention Corporate governance – Reporting Principal-agent conflict Auditing CSR Corporate governance – Boards Research and development Compliance – Ethics Corporation Shareholder activism Compliance – Approaches Employee relations Stakeholder relations Corporate charters Hypocrisy Volunteering

Economics Issues Advertising Diversity-Helpful intent Loans Brands Environmental sustainability NGO and corporate cooperation Consumer apathy Fair trade Philanthropy Cultural conflict Finance Profit Diversity-Discrimination Investing Wages

Societal Issues Community Human rights Patriotism Corruption and bribery Internet Science and technology Country of origin Legislation Sex Ethics Litigation Patents Globalization Media University and CSR

Questions to ponder… Why do firm exist? What value do business serve for society? Using a real life examples, list a firm’s stakeholders and attempt to prioritize their importance. What criteria should be used in deciding between competing stakeholder interests? What are the factors make CSR more relevant today?

Questions to ponder… Milton Friedman argued, “Few trends could so thoroughly undermine the very foundations of our free society as the acceptance by corporate officials of a social responsibility other than to make as much money for their stockholders as possible.” What do you think?

Questions to ponder… Is a low paying job better than no job at all? Why are large, multinational firms more likely to be concerned about CSR? Why is top management support for CSR so critical? Can CSR be delegated? If so, why and to whom? What elements should be present for a firm to change the organizational culture toward a more CSR outlook? Which one do you think is the most important? Why?