Sharpen The Lead Bash Agency Fall 2012 Sharper Lead. Sharper Minds.

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Presentation transcript:

Sharpen The Lead Bash Agency Fall 2012 Sharper Lead. Sharper Minds.

What is Sharpen The Lead? Sharper Lead. Sharper Minds.

Objective 1: Awareness Who What

Objective 2: Knowledge Who What

Goals Break the barrier between giving and receiving Communicate the mutual benefit of contributing to ECU’s College of Business Raise interest and the desire to become involved and/or aware of current affairs in COB “Donate”

Target Audience Approach of maximizing reach Gender Neutral Age Group – Active on social media – Most likely demographic to be inspired by connectivity Psychographics – Socially conscious – Strong memories or links with ECU

Geographic Scope Campaign area focused around ECU as the center Covers the Atlanta, Washington, Raleigh and Charlotte Particularly low donation rates surrounding ECU

Components Website Social Media StockNotes Newsletter Mobile Phones

1. Website

Home

Gallery

Blog

Sharpen

Facebook

The First Ever COB Alumni Association Page Tweets daily Appreciation to COB and donors Award system appreciation

Newsletter infographic (daniel)

Mobile Phones Benefits of QR Codes Mobile phone data BACK FRONT

Budget breakdown (bryant) Budget Yearly Budget: 60,000 Hologram Cards Facebook 10 dollars a day for every 3 weeks Why we chose this amount?

Sharper Lead, Sharper Minds.

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