The theory of data visualisation v2.0 Simon Andrews, Phil Ewels

Slides:



Advertisements
Similar presentations
VISUAL STRATEGIES. WHY USE VISUAL STRATEGIES? HELPFUL in receptive and expressive communication...
Advertisements

This first sample can be identify as a good CV because: Each section is highlighted making it easier for reader to differentiate the different sections.
1 Human-Computer Interaction Screen Layout and Colour.
ECA 228 Internet Design color. rods & cones electromagnetic radiation.
Cartographic Principles: Map design
The best layout feature with…. Visual Graphics for Instructional Design require a few standard rules.
Kira Jones Oral Communication Instructor
What is color for?.
Images and colour Colour - colours - colour spaces - colour models Raster data - image representations - single and multi-band (multi-channel) images -
Graphic Design: An Overview for Effective Communication.
Designing for the Color Blind Audience Priscilla Rodriguez RHET 5307 Dr. Kuralt.
Types of Color Theories 1. 1.Subtractive Theory The subtractive, or pigment theory deals with how white light is absorbed and reflected off of colored.
Elements of Design. What are they? Line Colour Attributes Shape Categories Space Form.
The Principles of Design
Elements of Art.
Charts and Graphs V
Digital Images The digital representation of visual information.
DIGITAL GRAPHICS & ANIMATION Complete LESSON 5 CREATING SPECIAL EFFECTS.
Color Theory. Color: Enhances a message Enlivens a presentation Gives an object visual weight and emphasis Adds richness and depth to screen design.
Presentation Design: Starting Out. Color Basics There are two types of color models -- Reflective 1. CMYK Model Used in printing Stands for Cyan, Magenta,
Design Principles. Design Process 1. Define the problem 2. Research the project 3. Create thumbnails and roughs ◦ Thumbnail – small, fast sketches that.
When GOOD Maps Go BAD (Cartography) E.J. McNaughton.
CMPT 880/890 Writing labs. Outline Presenting quantitative data in visual form Tables, charts, maps, graphs, and diagrams Information visualization.
Color Management. How does the color work?  Spectrum Spectrum is a contiguous band of wavelengths, which is emitted, reflected or transmitted by different.
In this lesson you will learn about the Elements of Art
Scientific Figure Design v2.0 Simon Andrews, Anne Segonds-Pichon, Boo Virk
THEORY OF COLOR LIGHT THEORY AND MATTER THEORY. COLOR THEORY Color theory encompasses a multitude of definitions, concepts and design applications. All.
Lesson 13 – Color and Typography. 2 Objectives Discuss basic color theory. Understand the color wheel. Understand how color is presented on a computer.
Chapter 3 Space. Three Kinds of Space Space as format: size, scale, and presentation. Space as the relationships among objects and the areas surrounding.
Human Computer Interaction Design and graphics design in computer human interaction by Sylvia Ward.
By Emilio Dixon. Line  Definition: A line is a mark made by a moving point and having psychological impact according to its direction, weight and the.
Chapter 03: Lecture Notes (CSIT 104) 11 Chapter 3 Charts: Delivering a Message Exploring Microsoft Office Excel 2007.
Perception, Cognition and the Visual Seeing, thinking, knowing (link to optical video) (link to optical video) (link to optical video)
©2007 by the McGraw-Hill Companies, Inc. All rights reserved. 2/e PPTPPT.
StatisticsStatistics Graphic distributions. What is Statistics? Statistics is a collection of methods for planning experiments, obtaining data, and then.
Non-designer’s design principles Dr. Shuyan Wang.
Graphics. Graphic is the important media used to show the appearance of integrative media applications. According to DBP dictionary, graphics mean drawing.
MATH 3400 Computer Applications of Statistics Lecture 6 Data Visualization and Presentation.
(c) John Dempsey, University of Central Lancashire Using colours.
How to create a Scientific poster for the Group 4 presentation.
By: Ashley. Spot Color Spot color refers to the process of selecting text or a graphic object such as a circle and then adding a spot of color to it.
Introduction to Computer Graphics
CONFIDENTIAL Data Visualization Katelina Boykova 15 October 2015.
Technical Communication A Practical Approach Chapter 13: Graphics William Sanborn Pfeiffer Kaye Adkins.
Elements of Design 1.02 Investigate Design Principles and Elements.
Intro to Color Theory. Objectives Identify and discuss various color models including RGB, CMYK, Black/white and spot color. Investigate color mixing.
MIS 420: Data Visualization, Representation, and Presentation Content adapted from Chapter 2 and 3 of
Lesson 13 – Color and Typography. 2 Objectives Understand basic color theory. Understand the color wheel. Understand how color is presented on a computer.
COM: 111 Introduction to Computer Applications Department of Information & Communication Technology Panayiotis Christodoulou.
DATA VISUALIZATION BOB MARSHALL, MD MPH MISM FAAFP FACULTY, DOD CLINICAL INFORMATICS FELLOWSHIP.
Integrating Graphics, Illustrations, Figures, Charts.
1 of 32 Computer Graphics Color. 2 of 32 Basics Of Color elements of color:
Survey Training Pack Session 20 – Presentation of Findings.
Graphics and Desktop Publishing Objective 1.02: Investigate Design Principles and Elements.
Plot type specific considerations
Scientific Figure Design
Color Selection in Web Design
The theory of data visualisation
Color Theory.
Pengkayaan Materi: Guidelines, Principles, and Theories -> COLOR
Elements and Principals of Design
Color, Depth, and Space.
Module 6: Presenting Data: Graphs and Charts
Scientific Figure Design
CSc4730/6730 Scientific Visualization
Colour theory.
Art and Design – Formal Elements Miss Brompton
Communication of Color
Color Model By : Mustafa Salam.
Primary and secondary There are two theories about how we can organize the different colours. Physicists explain color as a function of light. This is.
Presentation transcript:

The theory of data visualisation v2.0 Simon Andrews, Phil Ewels

Data Visualisation A scientific discipline involving the creation and study of the visual representation of data whose goal is to communicate information clearly and efficiently to users. Data Visualisation is both an art and a science.

ISBN-10:

Collect Raw Data Process and Filter Data Clean Dataset Exploratory Analysis Generate Conclusion Generate Visualisation Data Viz Process

A data visualisation should… Show the data Focus on the substance of the data, not methodology, technology or design Not distort the data Summarise to make things clearer Serve a clear purpose Link to the accompanying text and statistics

Things you can illustrate

Graphical Representations Basic questions – How are you going to turn the data into a graphical form (weight becomes length etc.) – How are you going to arrange things in space – How are you going to use colours, shapes etc. to clarify the point you want to make

Marks and Channels Marks – Geometric primitives Lines Points Areas – Used to represent data sets Channels – Graphical appearance of a mark Colour Length Position Angle – Used to encode data

Figures are a combination of marks and channels 1 Mark = Rectangle 1 Channel = Length of longest side 1 Mark = Diamond shape 2 Channels = X position, Y position 1 Mark = Circle segment 1 Channel = Angle 1 Mark = Circle 4 Channels: X position Y position Area Colour

Golden Rules Effectiveness – Encode the most important information with the most effective channel Expressiveness – Match the properties of the data and channel

Types of channel Quantitative – Position on scale – Length – Angle – Area – Colour (saturation) – Colour (lightness) Qualitative – Spatial Grouping – Colour (hue) – Shape

Colour Technical representations of colour – Red + Green + Blue (RGB) – Cyan + Magenta + Yellow + Black (CMYK) Perceptual representation of colour – Hue + Saturation + Lightness (HSL)

HSL Representation Hue = Shade of colour = Qualitative Saturation = Amount of colour = Quantitative Lightness = Amount of white = Quantitative Humans have no innate quantitative perception of hue but we have learned some (cold – hot, rainbow etc.) Our perception of hue is not linear

Types of channel Quantitative – Position on scale – Length – Angle – Area – Colour (saturation) – Colour (lightness) Qualitative – Spatial Grouping – Colour (hue) – Shape

Data Types Quantitative – Height, Length, Weight, Expression etc. Ordered – Small, Medium, Large – January, February, March Categorical – WT, Mutant1, Mutant2 – GeneA, GeneB, GeneC

Golden Rules Effectiveness – Encode the most important information with the most effective channel Expressiveness – Match the properties of the data and channel

Golden Rules Effectiveness – Encode the most important information with the most effective channel Expressiveness – Match the properties of the data and channel

Effectiveness of quantitation 4.5X1.8X 2X 16X 7X 3.4X

Quantitation Perception

Golden Rules Effectiveness – Encode the most important information with the most effective channel Expressiveness – Match the properties of the data and channel

Most Quantitative Representations Bar chart Stacked bar chart with common start Stacked bar chart with different starts Pie charts Bubble plots (circular area) Rectangular area Colour (luminance) Colour (saturation) Good quantitation Poor quantitation

Discriminability If you encode categorical data are the differences between categories easy for the user to perceive correctly?

Qualitative Discrimination How many colours can you discriminate?

Qualitative Discrimination How many (fillable) shapes can you discriminate? Can combine with colour, but need to maintain similar fillable areas

Qualitative Discrimination How small an angle difference can you discriminate? ~60, but it depends on the angle!

Separability The effectiveness of a channel does not always survive being combined with a second channel. There are large variations in how much two different channels interfere with each other Trying to put too much information on a figure can erode the impact of the main point you’re trying to make

Separability Larger points are easier to discriminate than smaller ones We tend to focus on the area of the shape rather than the height/width separately Humans are very bad at separating combined colours There is no confusion between the two channels

Popout A distinct item immediately stands out from the others Triggered by our low level visual system You don’t need to actively look at every point (slow!) to see it

Popout (find the red circle)

Popout Speed of identification is independent of the number of distracting points

Popout (Find the circle)

Popout Colour pops out more than shape

Popout Mixing channels removes the effect (Find the red circle)

Multiple Encoding For especially strong points you could use more than one channel to encode the same data

Use of space Where you want a viewer to focus on specific subsets of data you can help their perception by using the layout or highlighting of data to draw their attention to the point you’re making

Grouping

Exon CGI Intron Repeat

Containment

Wild Type Mutant

Linking

Ordering Is a monkey heavier than a dog?

Validation Always try to validate plots you create You have seen your data too often to get an unbiased view Show the plot to someone not familiar with the data – What does this plot tell you? – Is this the message you wanted to convey? – If they pick multiple points, do they choose the most important one first?

General Rules No unnecessary figures – Does a graphical representation make things clearer? – Would a table be better? One point per figure – Design each figure to illustrate a single point – Adding complexity compromises the effectiveness of the main point No absolute reliance on colour – Figures should ideally still work in black and white – Colour should help perception No 3D – 3D is hardly ever justified and makes things less clear Figures should be self-contained – Must be understandable without additional information