Highlights of Re-branding and User Experience Release (Phase 1) 1.

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Presentation transcript:

Highlights of Re-branding and User Experience Release (Phase 1) 1

Introducing the New WorldMate (Live) 2

What Was Done New branding (logo, tagline, look and feel, messaging, consistency) Web overhaul – New site structure (Corporate, DC, Web app), design and “skin” – much clearer messaging on core value propositions and how to “Get Started” – streamlined work flows to download and purchase from the new Download Center Updated mobile clients – New home screen, with contextual dashboard (based on member behavior and travel plans) and service carousel (a la Yahoo! Go) – New “skin,” screen transitions and sonic effects – Other style enhancements Communications – Improved messaging and tighter integration across product and marketing vehicles (including mobile, web, member newsletter, system s) 3

WEB BEFORE AND AFTER 4

Old Mobimate.com 5

New Corporate Site 6

New Download Center 7

New ‘Choose Download’ Page 8

Nokia Device Selection: Before 9

Palm Product Selection: Before 10

New Device Selection 11

Blackberry Landing Page: Before 12

Blackberry Landing Page: After 13

Old WorldMate Live Home 14

New WorldMate Live Home 15

Web Application: Before 16

Web Application: Before 17

Web Application: After 18

Old FAQ 19

New FAQ 20

MOBILE BEFORE AND AFTER 21

Blackberry: Home 22 OLDNEW

Blackberry: My Itineraries 23 OLDNEW

Blackberry: Itinerary Details 24 OLDNEW

Blackberry: FST Search 25 OLDNEW

Blackberry: Clocks 26 OLDNEW

Blackberry: Weather 27 OLDNEW

Blackberry: Currency 28 OLDNEW

Windows Mobile: Splash 29 OLDNEW

Windows Mobile: My Itineraries 30 OLDNEW

Windows Mobile: Weather 31 OLDNEW

BEFORE AND AFTER 32

Newsletter: Before 33

Newsletter: After 34