Lecture 1: 7-ELEVEn by Group 5 Class 1

catalog Our Guess History of 7-ElEVEn Mode of Operation Mode of Distribution Affiliate Program

Our guess:

In 1927,7-ELEVEN (7-11) 's predecessor Southland Ice Company was founded in the United States (Dallas, Texas), the main business is to sell ice cream, milk and egg. In 1946, Southern Co (The Southland Corporation) business hours will be extended to 7 o'clock in the morning to 11 at night, and so was born the "7-ELEVEN". In ELEVEN started franchising management (FC). In 1990,The Southland Company go bankrupts. In 1991, Ito Yokado bought 73% of the company's shares, becoming the largest shareholder of The Southland Company. In April 28, 1999, the Southland Company officially changed its name to 7-ELEVENINC.

子页３ 7-Eleven locates in many countries, so it’s efficient to reduce the prime cost and to create a unique product by international common procurement.

7-11 in Japan is a chain store with an advanced logistics system. A convenience store depends on frequent purchase of goods, and only by taking advantage of advanced logistics system can it develop into a chain store can develop efficient distribution channels to connect with all stores by making an agreement of sale with wholesalers and manufacturers.

Beijing : 7-11 in Beijing conduct franchising business in the form of combining resources and in the condition of some existing stores. Taiwan In Taiwan, 7-11 has two forms of franchising: one is Franchisees have their own property, and asset ; another is the franchise, 7-11 will entrust its stores to franchisee. In general, the franchisee needs several interviews.

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