Stats… To support the above theory, here are some results of the color associations study which dates back to 2003: What Look Trustworthy:

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Presentation transcript:

Stats…

To support the above theory, here are some results of the color associations study which dates back to 2003: What Look Trustworthy:

What is Most Associated with Speed:

What Looks High-Quality:

What Looks Cheap:

Advice… If you a smart shopper, you will know that: Red makes you feel hungry; so if you see something red and feel like buying and eating that, this may be color, not real you; Orange makes you feel like acting; so if you want to click that pretty orange button that says “BUY NOW”, this may be the button color, not your real wish; Blue makes you trust the buyer; so if some website looks trustworthy enough to share your credit card information with it, this may be the design color choice, not your real feeling. Green makes you want spend your money: in fact, like with blue, it makes you think the seller looks trustworthy enough to entrust him with your money.