An Insight on Browser Games’ Breakthroughs and Challenges Case Study: Canaan An Insight on Browser Games’ Breakthroughs and Challenges Aaron Hsu Chairman, XPEC Entertainment

Browser Games What is a Browser Game? Basic characteristics of a browser game: Typical Online Game Browser Games Web Browser Technology

Genres of Browser Games What is a Browser Game? Genres of Browser Games

Genres of Browser Games What is a Browser Game? Genres of Browser Games Simulation Game Travian Ikariam Farmville Barbie Girls

Fallen Empire: Legions What is a Browser Game? Genres of Browser Games First Person Shooter Quake Live Fallen Empire: Legions Brave Arms Battlefield Heroes

Genres of Browser Games What is a Browser Game? Genres of Browser Games Casual Games Partypoker Bejeweled Zuma Blitz Chess Game World

Genres of Browser Games What is a Browser Game? Genres of Browser Games Massively Multi-player Online Role Playing Game Runescape Dofus Dark Orbit Canaan

What is Canaan? Browser Based and Flash Game Massively Multi-player Online Role Playing Game - MMORPG

What is Canaan? Cute and Attractive Intelligent Navigation System Very low minimum computer requirements SNS integrated

Released in 11 languages in 9 Regions Canaan Languages China North America Europe Japan Korea Indonesia Taiwan Spain Released in 11 languages in 9 Regions

Canaan’s Achievements 50 Million Registered Users!! Awards China Web Games Summit 2008 Best Browser Game Bahamut Players’ Community Most Popular Browser Game 2010 Taiwan Game Show 2010 Gamestar Browser Game 3rd place 17173.com Top 10 most popular browser games 2010

How Canaan Became a Success Superb Graphics Customizable Avatar Unique fashion system that shows the distinction of the character Flexible wardrobe system that adjusts to the characters movement

How Canaan Became a Success Using particle systems to create special effects All 64 kinds of special effects’ file size are only 232KB!!! High Rendering performance : the page simultaneously support the fighting units of 20 cast skills

How Canaan Became a Success Smooth game loading Well-designed data compression and storage format, reducing the size of the web client greatly. 10 Map of the World, 12 copies of maps, battlefield maps 3 1,000 kinds of equipment, 1,500 species of props 700 monsters, 100 species of pets 1000 NPC game Game client resources do not exceed the total size of 100MB!

How Canaan Became a Success Flow Saving technology The average single-user message traffic (both directions): less than 3Kbps Reasonable segmentation of the resource loading mechanism, allowing the player to more quickly enter the game Map the size of public resources (login to the game download only once): 4MB A map size of the resource: 4MB For the first time into the game resource downloads: 4 +4 = 8MB Loaded again with a map downloaded (buffered): 0MB 512Kbps speed conditions, for the first time login to the game just time-consuming: 8MB/512Kbps ≈ 2 分钟 512Kbps speed conditions, the switch only takes a map: 4MB/512Kbps ≈ 1 分钟

How Canaan Became a Success Rich Game Content pet mailbox union combat system seamless base map equipment system religion shops friends Instance dungeon skill auction PK Avatar

XPEC web game technology UI Modular, highly customizable UI system, greatly improving the efficiency of the development of the game interface Client Logic UI UI Module A UI Module B UI Module C Other Client Engine Module Client Logic UI UI ClientTightly Coupled UIClientLoosely Coupled

Browser Game’s Challenges Perform the same way client based games do! Limitations Hardware Software Strategic game design is the only way to go around these limitations.

Browser MMORPG’s Potentials Browser based games have a very promising future. The technology enables the game to be accessed anywhere without the need of specific hardware.

Browser MMORPG’s Potentials Growing list of internet capable devices

Browser MMORPG’s Potentials MMORPG Factor Role-playing Social interaction Culture Economics Development This genre has a unique stimulus on gamers. It has the tendency to attract and retain more players longer compared to others. Competition is continuous and the challenge is never ending.

Browser MMORPG’s Potentials The inevitable growth of social networking services that helps in promoting social gaming. Technology keeps being updated every now and then, developing a browser game as good as client based games is not too distant.

Browser MMORPG’s Potentials Cloud Computing Technology will impact on Web Games progress Netbooks Mac PC PC Yahoo Bing Bounty Hounds MySpace Facebook Online Games Google XPEC Canaan Microsoft Ipad Consoles Smartphones

Conclusion Browser MMORPG is fast advancing with today’s technologies. The future of gaming appears to be in browser based game’s direction. It’s only a matter of time when the advantages of other gaming technologies can be experienced in browser games

Q & A