Wireless Application Protocol Forum Ltd.  2001 Wireless Application Protocol Forum Ltd. The Future of WAP Scott Goldman CEO - WAP Forum Ltd. M-Commerce World London, February 2001

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 2 The WAP Standard Is…  Open, global and non- proprietary  Device and bearer independent  A full-fledged Internet citizen  Built by consensus by members of the WAP Forum

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 3 WAP Forum Membership  600+ Members - more than double in ten months  Manufacturers of 99% of the world’s handsets  Carriers with 300+ million subscribers  Internet and wireless infrastructure makers  Software - billing, customer care, call management  Developers - content, applications, portals

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 4 WAP Forum Structure

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 5 Where WAP is Going… Driving  Market Demand  Interoperability  Internet / WWW Evolution Doing  Convergence  Feature Innovation  Conformance Enabling Handset evolution Standardization Wireless net evolution

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 6  139 carriers deployed or in final testing (Mobile Lifestreams)  Tens of thousands of developers creating apps and content (WAP Forum)  10,000 WAP sites from 95 countries (Cellmania.com)  7.8 million WAP-readable pages (Pinpoint Networks)  50 million WAP-enabled handsets in circulation worldwide (International Data Corp.) Global Snapshot

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 7 WAP Success Indicators Today  BT Cellnet tripled WAP users in six months to 660,000+  Digital Bridges WAP game site has had 23 MILLION hits in six months (Digital Bridges Corporation)  DHL Worldwide Express - 250,000 hits on WAP tracking site in first year (compare to 36,000 web hits the first year)  61% of WAP users: satisfied with their WAP experience (Strand Consult)  71% of WAP users: WAP is meeting or exceeding expectations (Teleconomy)

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 8 WAP Success Indicators Tomorrow  WAP content and applications rapidly increasing  SMS started slowly - now 15 BILLION messages/month (GSMA)  Virtually every mobile phone will be WAP-enabled by EOY 2001 (IDC)  10% of Sprint’s subscribers already use their wireless web service; they expect that to increase to 60% by 2005 (Sprint)

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 9 Over 50 Million WAP Devices Shipped Worldwide:  Alcatel One Touch View  Ericsson MC218  Ericsson R 320  Motorola L Series  Nokia 7110  Panasonic GD 90  Phillips - Xenium  Siemens S 35i’s  Sony CMD-Z5  Many more - including new WAP/Bluetooth/GPRS handsets coming

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 10 Source: Pinpoint Networks 8 MILLION pages online! WAP Content Is EXPLODING! WML Pages From 12/99-10/00 HTML Pages From 6/93-3/94

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 11 Thousands of WAPplications  M-commerce - shopping, ticket purchases, reservations, comparison shopping  Finance - statements, funds transfer, shares trading  M-billing - notification, presentation and payment of bills  Enterprise access - inventory, shipment/sales updates, access  M-care - customer service, payment status, other backroom operations  Entertainment - games, gambling, interactive multi- player events  Messaging - communication and collaboration  Travel - scheduling, advisories, reservations  Location-smart services - traffic reports, parking information, store discounts, event recommendations

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 12 Portals And Directories Thousands of sites categorized, indexed and viewable through emulators

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 13 Continually Improving The User Experience  Interoperability starts with:  Clear specifications  Developer guidance and education  A reference pool of products  Covers all components  Objective and confidential certification process already in place (March 2000)  Logo use reflects certification

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 14 Predictions for mCommerce Success  Strategy Analytics:  2000:  Under $1 billion in transactions  2004:  130 million customers  14 billion transactions per year  2006:  $230 billion in transactions

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 15 Predictions for mCommerce Success Ovum Research Expenditure Projections

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 16 A Secure Foundation For Wireless Commerce  Transactions demanding security already happening over WAP  Banking (Citicorp, Deutsche, Allied Irish Bank, Schwab)  Finance (Abbey National and Halifax Bank mortgages online)  M-Commerce (Amazon.com, MySimon)  Basing their future mobile commerce plans on WAP:

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 17 Security Experts speak:  “For consumers worldwide, the Visa brand represents confidence and trust. Visa supports WAP-enabled phones and sites. WAP provides a rich set of security features,... we are confident that WAP will inevitably evolve to meet even more stringent security requirements to enable secure guaranteed payment transactions.”  Joe Chouinard, Vice President, New e- Commerce Channels, Visa International

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 18 Security Experts speak:  "WAP provides a sound foundation upon which to build the security technology necessary to support secure mobile commerce. Many of these technologies are currently under development by WAP, and we look forward to their availability in future releases of the WAP specifications."  Simon Pugh, vice president, Mobile Commerce, MasterCard Int’l..

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 19 WAP: Essential In a 3G/GPRS World  WML browsers are prerequisite, and optimized, for wireless’:  Unique ergonomics  Small screens  Location information  Telephony integration  Transactions, not browsing  Pushed info One-finger navigation Any content must always be reformatted HTML not designed to handle this Call a number that appears on-screen It’s not a buffet, it’s room service Create a profile and let WAP do the work Standards and platforms will always be needed to deliver the CONTENT

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 20 WAP Maximizes Bandwidth  Spectrum isn’t free - now or ever  Must optimize; WAP does so superbly  Data rates can vary from kbps depending on demand and system configuration  384 kb can be used for many phone calls, users will pay to use all that bandwidth  2G/3G Interoperability boosts coverage, capacity

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 21 What’s Next?  WAP 2.0 will support:  XHTML (WML2)  TCP  Color graphics  Animation  Large file downloading  Location-smart services  Pop-up/context sensitive menus  Data synchronization with desktop PIM

27-Apr-15  2001 Wireless Application Protocol Forum Ltd. 22 In Summary, WAP…  Is commercial today, built for tomorrow  Has a huge, growing base of developers, content, phones and carriers  Helps carriers optimize bandwidth  Is secure by design  Is based on tomorrow’s Internet - XML  Rapidly developing advanced features

Wireless Application Protocol Forum Ltd.  2001 Wireless Application Protocol Forum Ltd. So, what’s in the future For WAP? Success!