Mobile Informate Survey Platform

Online Platform for deploying surveys on the Mobile Surveys can be conducted over WAP & SMS Provides quick & real-time reporting and feedback Capability of Advertising Keywords What is Mobile Informate? Participate in this unique survey and get gifts! To take the survey Reply 1, to decline Reply 2 Text Message Take our simple survey & win discount vouchers! SMS GET to Take our simple survey & win discount vouchers! SMS GET to 54678

How It Works Survey CreationPanel Upload Survey deployment over WAP or SMS Tracking Progress & Results Questionnaire is createdand programmed onMobile Informate’sonline interface. Test Launch – on internalmobile phones Questionnaire is createdand programmed onMobile Informate’sonline interface. Test Launch – on internalmobile phones Survey progress is monitored in real-time Response data can be downloaded at any stage of the survey at any time. Survey progress is monitored in real-time Response data can be downloaded at any stage of the survey at any time. WAP – Panelist gets a link via SMS SMS – Panelist answers by SMSing numbers corresponding to his choice to a shortcode WAP – Panelist gets a link via SMS SMS – Panelist answers by SMSing numbers corresponding to his choice to a shortcode Panel details – Mobilenumbers are uploadedvia simple excel formaton MI online interface Take our simple survey & win discount vouchers! SMS GET to Take our simple survey & win discount vouchers! SMS GET to Ability to ‘advertise’ the survey through a keyword. Respondents can SMS the keyword to a particular number and ‘pull’ the survey

Invite SMSUser receives the question as an SMS Which of the following handset brands have you used? 1.Nokia 2.HTC 3.Sony Ericsson 4.Samsung Reply with numbers next to your choice of answers. Eg. 1, 3, 4 ReplyOptions Participate in this unique survey and get gifts! To take the survey Reply 1, to decline Reply 2 ReplyOptions To Options Send

Click Link in invite text messageSurvey opens in phone browser Which of the following handset brands have you used? Nokia HTC Sony Ericsson Samsung Next

Survey Key Features Question Types: Single select Multiple choice Open ended questions Ability to create complex routing and piping conditions Quota control for multiple variables Which of the following modes of Investments are you currently involved with? Fixed Deposit Recurring Deposit PMS Mutual Funds Stocks Other (Please Specify by entering text into the empty space provided) Next If Q1 = 1 & Q2 = 5, ask Q3 If Q1 = 2 & Q2 ≤ 4, ask Q4 If Q1 = 1 & Q2 = 5, ask Q3 If Q1 = 2 & Q2 ≤ 4, ask Q4 Thanks for your response. Unfortunately the survey quota group that you fit in is already filled. We may contact you next time for other surveys. Which brand of toothpaste have you used before? 1.Colgate 2.Cibaca 3.Close-up 4.Babool Reply with the number next to your choice. Select any One. Eg. 2 ReplyBack Which brand of toothpaste have you used before? 1.Colgate 2.Cibaca 3.Close-up 4.Babool Reply with numbers next to your choice. You can select more than one. Eg. 1,2,3 ReplyBack Which bran’s ad is your favorite? Reply with the name of the brand in less than 160 Characters. Eg. Vodafone ReplyBack Thanks for your response. Unfortunately the survey quota group that you fit in is already filled. We may contact you next time for other surveys. ReplyBack SMS SurveyWAP Survey

Key Propositions 600+ Million mobile users and growing. Wide demographic coverage – Locations, Age group, Gender, Income etc. Reach SMS – Widely used WAP – Emerging feature On the go – Anywhere / Anytime No external pressure Language support Usability Lower Costs Use lesser resources Easy Implementation Quick report delivery Efficient Survey Medium More than just a survey medium Deep understanding of market research Assistance in understanding & analysing the data End-to-end Solution

Background Client - A new telecom provider Launched a new ad campaign Survey Goals Measure Ad-recall Understand audience perception of the ad Mobile Informate Solution Provided a ready panel for instant survey deployment Launched survey to 8332 MI panelists Generated 500 completes in a week (41% completes on the day of launch itself) Provided in-depth analysis to the client Total duration of the project = 10 Days* Case Study * Total duration depends on various factors and can go down or up

Company Overview 2 main products of Informate. Division of Cross- tab. Provider of mobile research solutions An established market research and analytics services company Cross-tab Informate Mobile Intelligence Pvt. Ltd. Mobile Survey Platform Mobile Metering Captures & provides behavioral data from in-device meters gathered from an opt-in panel across a wide network of mobile users. Usage data can be provided on the basis of handset type and/or OS Informate provides syndicated reports as well as offers custom research and analyses Captures & provides behavioral data from in-device meters gathered from an opt-in panel across a wide network of mobile users. Usage data can be provided on the basis of handset type and/or OS Informate provides syndicated reports as well as offers custom research and analyses Enables enterprises to deploy surveys on the mobile phone using SMS & WAP. (Detailed note in subsequent slides)

Thank You! Contact: Informate Mobile Intelligence Pvt. Ltd. 517, Palm Spring, 5th Floor, New Link Road, Malad (W), Mumbai , India Mobile : Office :