June 3, 2014 Marsha S. Myers, MS Program Coordinator - Certificate and Outreach Programs University of North Carolina at Chapel Hill – School of Medicine

So how do we reach new target populations and get them enrolled in our programs?

Source: Saunders-McDermott

Source: Noel-Levitz Median cost to recruit an undergraduate was $2,185 among private colleges and universities

Emergency Management Homeland Security Solutions Public Health Core

Relevancy

Inter-disciplinary

Core Content

Public Health Emergency Management Homeland Security

Best practices and innovative approaches to  medical disaster management  crisis management challenges  community preparedness in health and medical impacts of disasters

 “I work in Environmental Health and Public Health”  “I work with people that are already sick or newly diagnosed with an illness”  “I am a Chief Master Sergeant and a member of the Air National Guard. My job is a Health Systems Specialist”  “I currently work as a pediatric nurse”

 “I am currently working in infectious disease control at a Veterans Hospital”  ”I work at a hospital in critical care as a Technician assisting nurses and doctors with patient care”  “I am an Air Force medical laboratory technician”  ”I’m currently serving in the Army as a radiologic technologist”  “My specialty in the Air Force is Emergency Management”  “I am an Explosive Ordnance Disposal Tech (EOD)”  ”I volunteer as the emergency planner and preparedness coordinator for members of my church”

Marketing/Recruitment of Students “Executive” is used both as: A noun— “a person or group of persons having administrative or supervisory authority in an organization. “ An adjective--- “pertaining to or charged with the execution of laws and policies or the administration of public affairs: executive appointments; executive committees” A “Crisis” is a condition of instability or danger, as in social, economic, political, or international affairs, leading to a decisive change. Source: dictionary.com

Student occupations upon entering the program: UNLV Police Dept Local County-level Emergency Managers in Ohio and Missouri National Guard US Marshal Las Vegas Metropolitan Police City Public Works and Engineering Department Private Security Company State Health Department Clark County NV Fire Las Vegas PBS TV Red Cross Disaster Response Coordinator Las Vegas McCarron Airport EM Los Alamos National Lab Nevada Nuclear Test Site

“I am a Family Resource Specialist working very closely with the County Courthouse and the County Children and Youth Services” “I work for PNC Financial Services” “I’m an Asset Protection Leader for Target” “I work as a Juvenile Probation officer. Eventually I would ultimately like to be on an anti-terror task force or a specialized police response team focusing on terrorism” “I currently work a full time job in a court-ordered, adult, inpatient substance abuse facility”

“I currently work as a police officer” “I am currently a Sergeant with the Bureau of Police. I am also on the department's Rapid Emergency Deployment Team, which is trained to deal with CBRNE emergencies as well as being the department's primary riot control element” “I am a Litigation Paralegal” “I work two different Chemist jobs. One as a R&D Head Chemist and another is a Catalyst Chemist” “I'm an Intelligence Analyst working mostly with gangs” “I work as part of the Continuity of Operations planning team, in charge of helping the government do IT & Physical Security risk assessments”

You Will Need… Back to Basics Theoretical Foundation Focus Target specific Professions Relevancy Practical application for the workplace

and also …. Inter- disciplinary Cross train Creativity Face-to-face Online Hybrid Best Practices What works/doesn’t work

Marsha S. Myers, MS Program Coordinator - Certificate and Outreach Programs University of North Carolina at Chapel Hill – School of Medicine