Compared to the average adult, high mileage drivers are: 19% more likely to own Toyotas 38% more likely to plan to buy a foreign car 40% more likely to plan to buy new 57% more likely to plan to pay $20,000 plus for next vehicle 77% more likely to pay $30,000 plus for next vehicle

Average income of high mileage drivers: $76,457 Combined incomes of high mileage drivers: $75 Billion High mileage drivers have the incomes to buy new cars. They are 33% - 46% more likely than the average adult to have high incomes.

High mileage drivers comprise a significant portion of those who plan to purchase a car Target Number of High Mileage Drivers Who % of Category Who Are High Mileage Drivers PLAN BUY--WILL PAY $30,000 PLUS FOR NEXT VEHICLE43,96758% PLAN BUY--WILL PAY $20,000 PLUS FOR NEXT VEHICLE85,66952% PLAN BUY--NEW CAR/VAN/TRUCK/SUV63,41146% PLAN BUY--FOREIGN CAR/VAN/TRUCK/SUV66,77545% PLAN BUY--VAN/TRUCK/SUV76,49039%

Combining outdoor with late TV news increases reach from 50.8% to 72.8% of those who plan to buy a new vehicle

Strategic placement = maximum effectiveness at minimum cost