SEM1 1.05 A - Selling PE - Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer PI – Determine.

Slides:



Advertisements
Similar presentations
Developing a foundational knowledge of PRICING to understand its role in marketing Unit 4 Objective 4.07.
Advertisements

 PE - Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer PI – Determine sport/event features.
 PE – Acquire foundational knowledge of marketing information management to understand its nature & scope  PI – Explain the need for sport/event marketing.
Chapter 13 beginning the sales process Section 13.1
What Is Sports and Entertainment Marketing?
Marketing B Analyze product information to identify product features and benefits.
SEM A - Professional Development
Sports and Entertainment Marketing © Thomson/South-Western ChapterChapter What Is Sports and Entertainment Marketing? 1.1 Marketing Basics 1.2 Sports Marketing.
SEM PI – Describe target marketing in sport/event marketing.
 PE - Employ product mix strategies to meet customer expectations  PI - Explaining elements of the sport/event product.
SEM A - Professional Development PE - Acquire information about the Sport & Event Industry to aid in Career Choices PI – Explain career opportunities.
SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.
MARKETING I SELLING. WHAT IS SELLING? Any form of direct contact between a salesperson and a customer. Two-way communication! Salesperson is knowledgeable.
1.05 Features and Benefits of Sport and Event products and services
WF SEM I 1.05 A - Selling PE - Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer PI.
Employ product-mix strategies to meet customer expectations.
Indicator 3.06 Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
Standard Two: The FAN The FAN Standard Two Lesson 2.1.
Employ product-mix strategies to meet customer expectations: Using Customer Input to Design Winning Products Created by Alison Garrett, Debbie Pardue,
Daily Motivational Video Your tattoo was $ How much should you tip? How much should you tip the artist?
Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
The FAN Standard Two Lesson 2.1. Standard Two Students will assess the fan’s role in sports marketing as a spectator and consumer.
SEM A - Selling PE - Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer PI – Determine.
SEM A - Professional Development PE - Acquire information about the Sport & Event Industry to aid in Career Choices PI – Explain career opportunities.
PI – Describe target marketing in sport/event marketing
….Marketing 2.08…. 2.08B Analyze product information to identify product features and benefits.
CREATING AND COMMUNICATING VALUE Chapter 7. General Guidelines for Effective Sales Presentations In sales presentations and demonstrations, salespeople.
 Definition of productproduct  Product is a tangible good, an intangible service, or an idea. This is the "output" of any production process. The product.
Chapter 12 Sponsorship, Product Placements, and Branded Entertainment 12-1.
Chapter 13 beginning the sales process Section 13.1
Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer. Objective 1.05.
Chapter 10 Review Intro to Business. 1 Any paid form of communication through mass media directed at identified consumers to provide information and influence.
Objective 2.07 Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
SEM PE - Acquire information about the sport/event industry to aid in making career choices PI - Discuss the nature of the sports/event industries.
SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.
SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.
SEM A - Selling PE - Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer PI – Determine.
Chapter 7 Event Marketing
What Is Selling? Objectives
SEM PI – Explain the nature of branding in sports/events.
Answer in your notes… Describe the difference between features and benefits. Describe the difference between obvious features and hidden benefits. What.
4.00 Acquire a foundational knowledge of promotion to understand its nature and scope 4.01A Explain the role of promotion as a marketing function.
MARKETING I SELLING. WHAT IS SELLING? Any form of direct contact between a salesperson and a customer. Two-way communication! Salesperson is knowledgeable.
Your task is to create a new sport.  What is the name of the sport?  What are the rules?  How do you keep score?  What equipment is needed?  Would.
SEMI 1.05 Acquire Product Knowledge to communicate Product Benefits and to Ensure Appropriateness of product for the consumer.
Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.
SEM A - Selling Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer PI – Determine.
SEM A - Selling PE - Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer PI – Determine.
Sponsorship, Product Placements, and Branded Entertainment
SEM A - Selling PE - Acquire product knowledge to communicate features and benefits to the consumer PI – Determine sport/event features and benefits.
SEM A - Selling PE - Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer PI – Determine.
Marketing Analyze product information to identify product features and benefits.
Analyze product information to identify product features and benefits
SEM A- Product Service Management
SEM A - Professional Development
SEM A - Professional Development
SEM A - Professional Development
SEM A - Selling PE - Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer PI – Determine.
WF SEM I 1.05 A - Selling PE - Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer PI.
Entrepreneurship I Employ product-mix strategies to meet customer expectations. Created by Alison Garrett, Debbie Pardue, Cara Midyette & Terry.
SEM A - Selling PE - Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer PI – Determine.
1.05 Product Knowledge.
SEM A - Selling PE - Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer PI – Determine.
SEM A - Professional Development
Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.
SEM A- Product Service Management
Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.
1.05 Product Knowledge.
Sports and Entertainment Marketing 1
Presentation transcript:

SEM1 1.05 A - Selling PE - Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer PI – Determine sport/event features and benefits PI – Describe factors that motivate people to participate in/attend sport/events

What do you see?

What do you see?

What do you see?

Feature and Benefit Feature: Benefit: Describes an actual part of a product or service Benefit: Describes how a product or service will directly offer a user a solution Answers the question “What’s in it for me?” For every feature, there should be a corresponding benefit for a consumer

Define and Identify: Obvious Benefits and Unique Benefits Easy to recognize Example: Alloy Rims vs Factory Grade – Status Symbol Example: 4G – Connectivity Availability Example: NASCAR- 200+ MPH wins races! Unique Benefits: Specific to the product or service Example: Iphone 4S “Siri” – Handsfree Example: Victoria Beckham Edition – Exclusive style Example: NASCAR – Safety seats – Specially made for the driver

Define and Identify: Hidden Benefits &Feature Benefit Selling Implied but not obvious Example: Hybrid Cars = Better gas mileage Example: Sketchers Shape-Ups = Ergonomics Example: NASCAR – Provided research for automobile creation and innovation Feature Benefit Selling Selling style in which a salesperson relates product features to satisfy consumers offering them a benefit they need or want

Feature-Benefit Chart

Feature-Benefit Chart Example

Identify sources of feature/benefit information Consumer Reports Company Websites Angie’s List Blogs Government Websites (ie: FDA) Social Media Twitter

Distinguish between features and benefits for services versus those for tangible sport/event products Service Product Example: Sports Spa/Gym Features: Massages, Yoga Classes, Weight lifting classes Benefits: Better health, fewer injuries, better performance Example: Golf Clubs Features: Loft, weight, graphite vs. steel, woods vs. irons Benefits: Control, durability, backspin, low score

Describe how to prepare a feature-benefit chart for a product Identify each feature Align each feature with benefit(s) Keeping in mind your target market/customers

Prepare a feature-benefit chart for a product Teacher assigns product for students to use in filling out a chart

Explain the importance of understanding why people participate in/attend sports/events Target marketing – help to key on your customers Assist in market(ing) planning – where to market Economic analysis Health

Explain the importance of understanding why people participate in/attend sports/events Significant others - A strong motivator for many people to attend sports events is their interaction with significant others, such as family members, coaches, or peers. Mark's memories of attending games with his father motivate him to take his own family to games. Affordability Entertainment value - There are many reasons why fans attend sporting events, and a primary factor is the entertainment value.

Describe techniques for identifying sport/event motivators Surveys Social Media Blogs Face to face Blind sampling Focus groups Promotions

Describe ways that salespeople can use sport/event motivators to sell products Sample Discounts Testimonials Endorsement Exclusive Prestige Patronage

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.