Hazel team – Senior Management Objectives: Long-term vision Focus on core business Geographic scope Innovation – look for the competitive advantage Adolescent/

Slides:



Advertisements
Similar presentations
Market Analysis and Strategy
Advertisements

Team #1 Yi Fei Ma Mallory Haynes. History Mission Statement Strategies S.W.O.T. Analysis Core issue Actions Recommendation.
Developing Marketing Strategies and Plans
2-1 MARKETING MANAGEMENT Developing Marketing Strategies and Plans.
Developing Marketing Strategies and Plans
Business Plan Preparation: Killer Slide Presentation Business Plan Preparation Frank Moyes Leeds College of Business University of Colorado Boulder, Colorado.
2-1 MARKETING MANAGEMENT Canadian Twelfth Edition Developing Marketing Strategies and Plans.
2-1 MARKETING MANAGEMENT Developing Marketing Strategies and Plans.
Subtitle Selling a Product or Service. Briefly introduce yourself and your colleagues. Describe the products or services your company provides at a high.
2-1 MARKETING MANAGEMENT Developing Marketing Strategies and Plans.
SWOT Understanding SWOT Analysis. What’s Coming Up What is SWOT SWOT Overview Links with Strategy Strengths Weaknesses Opportunities Threats Examples.
SWOT Understanding SWOT Analysis. What’s Coming Up What is SWOT SWOT Overview Strengths Weaknesses Opportunities Threats Examples.
Marketing Plan.
Tyrza Nanlohij Jasper Zaar Michelle Ponty The New Strategy.
Chapter 2 Retail Strategic Planning & Operations Management
1 Sarthi Angels Venture Foundation – Business Plan Template 1 Name of the Organization.
STRATEGIC MANAGEMENT INTRODUCTION AND OVERVIEW WHAT IS IT? WHY IS IT IMPORTANT?
SWOT Analysis of Sarah Taqui.
Chapter 2 Business, Strategic, and Direct Marketing Planning.
Elevator’s Pitch Template CULTWAyS Business Plan Competition Riva del Garda, 4-5 October 2012.
BUAD 307—MARKETING FUNDAMENTALS MARKETING STRATEGY.
MARKETING MANAGEMENT 12 th edition 2 Developing Marketing Strategies and Plans KotlerKeller.
The Marketing Process, Planning & The Marketing Plan.
Supply Chain Management: From Vision to Implementation Chapter 4: New Product Development Process: Managing the Idea Infrastructure.
SWOT ANALYSIS.
Core Benefit:Trendy functional bags for kids and parents Basic product:Trendy bags that create a relationship with their families. Expected Product: free.
Paper Three: SWOT, Target Market, Positioning MKTG 241 Due: March 8, points.
Making change work for you THE SME PERSPECTIVE Tom Abram.
SWOT Analysis CHAPTER 7. What is SWOT? SWOT is a business or strategic planning technique used to summarise the key components of your strategic environments.
BUSINESS PLAN MISSIONVISION. PURPOSE 1.Helps focus and research the business’s development development 2.Provides framework for strategies over the next.
[INSERT NAME] KEY ACCOUNT PROFILE [INSERT PERIOD].
8- 0 Learning Objective Explain the components of a SWOT Analysis. 1 1.
SWOT Understanding SWOT Analysis. What’s Coming Up What is SWOT SWOT Overview Strengths Weaknesses Opportunities Threats.
Group 12: Onelio Francisco Maduabuchi Nkwodinma Adrian Reyes Amanda Rodriguez.
2 Developing Marketing Strategies and Plans
FORD: TAURUS TEAM Group 2: Reena Villamor Mabel De Guzman Irene Mojica
Principles and Practice of Marketing David Jobber Chapter 2 Market Planning: An Overview of Marketing.
STRATEGIC FOCUS AND COMPETITIVE ADVANTAGES. STRATEGIC PLANNING: EVALUATE THE ENVIRONMENT: SWOT ANALYSIS SWOT Analysis Assessment of Organization’s Internal.
Retailing Strategy Def:- Retail Strategy would mean clear and definite plan that the retailer outlines to tap the market and build a long-term relationship.
2 Developing Marketing Strategies and Plans
1 of 12 Defining the Organization’s Business, Mission, and Goals Business Definition (Who are we?)  scope of the organization’s operations  customers.
NIKE, Inc. Introduces 2015 Global Growth Strategy
Bella Boutique Rapid City, SD Direct Competitors Bella Boutique competes with other boutiques located in downtown Rapid City Also competes with department.
Elements of a Marketing Plan situational analysis including SWOT and product life cycle establishing market objectives identifying target market developing.
Developing Marketing Strategies and Plans Marketing Management, 13 th ed 2.
Global MILLING TOOLS Industry 2016 Market Research Report Gosreports has announced a new report titled “Global MILLING TOOLS Industry 2016 Market Research.
2 Developing Marketing Strategies and Plans 1. Chapter Questions  How does marketing affect customer value?  How is strategic planning carried out at.
2-1 Figure 2.1 The Value Delivery Process V’s Approach to Marketing Define the value segment Define the value proposition Define the value network.
A Framework for Marketing Management International Edition 2 Developing Marketing Strategies and Plans 1.
4.06 ASSESS MARKETING STRATEGIES TO IMPROVE RETURN ON MARKETING INVESTMENT Monitor and evaluate performance of marketing plan.
Blue Bull >Englisholic Englisholic< Julie Sherry Peggy Tanya Tammy.
MISSION Strategy Opportunities Objectives Targets Change Environment
Competitor Analysis Templates

MISSION Strategy Opportunities Objectives Targets Change Environment
Hazel Cosmetics Strategic new vision by the Senior Management
Business Plan Final Presentation.
INSERT YOUR COMPANY’S NAME HERE
کنکور کارشناسی ارشد 93 مدیریت
کارگاه آموزشی : راهکار های استفاده از مزیت نسبی وایجاد مزیت رقابتی
الفصل السادس التخطيط الاستراتيجي الأنشطة التسويقية
نظام تحسين العمليات المستمر وفرق العمل
כלי אבחון.
Developing Marketing Strategies and Plans
التخطيط الاستراتيجي الأنشطة التسويقية
European Operations Company Confidential.
Developing Marketing Strategies and Plans
CLASS BUSINESS PROPOSAL
“Қазіргі таңда жастарға ақпараттық технологиямен байланысты әлемдік стандартқа сай мүдделі жаңа білім беру өте-мөте қажет” Н.Ә. Назарбаев.
Welcome slide (insert title)
Presentation transcript:

Hazel team – Senior Management Objectives: Long-term vision Focus on core business Geographic scope Innovation – look for the competitive advantage Adolescent/ „Teenager“

Table of contents  Introduction  SWOT  New Strategy  Expenditures  Marketing  Introduction of the new product  Mission Statement  Q&A

“SWOT” Analysis of 2011 Strengths Established for many years Many key sectors Global sales $ 140 billion Net sales in different regions Weaknesses Sapless sectors Unsatisfied customers Old-fashioned Product variety waerisome Opportunities New logo, new image New potential target group More innovation Threats Competitors Economic decline FSA’s can be imitated

New Strategy  Focus on “teenagers”  5 key sectors  Asian market unviable, closing market activity  New logo  New innovative product / less old products  Bonus for sales reps when exceeding quota  Electronic Data Interchange (EDI)

Marketing  Make-up your friend in 500 stores  New advertising campaign  “Teen Vogue”  “Hazel - New Product”  & Investment R&D

Vogue

Introducing new product Kommt heute nacht hier rein. Unser neues Product sind „eye shadows“ So was in der Art wird das sein, benutze viele begriffe die die schönheit, glanz usw beschreiben

Mission Statement  Beauty products of high quality  Adolescents using our products are beautiful  Strong R&D, continuously improved products  Relationship with costumer base, involvement of consumer for innovating products

Q&A Contact  Dodds, Rachel Senior Manager - Marketing or office number  Berger, Nick Senior Manager - Strategy or office number