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Presentation transcript:

APPROVED PAP FUNDS ©Copyright All Rights Reserved In All Copyrights, Trademarks Or Other Intellectual Property.

CAMPAIGN PLANNER © Copyright 2014 Team Velocity Marketing. All rights reserved in all copyrights, trademarks and other intellectual property.

1.Sell down remaining truck inventory 2.Source high quality late model trucks 3.Upgrade current customers into new 2014 models 4.Conquest popular crossover brands 5.Turn service lane into a sales lane during truck month Goals & Objectives

Top Trades 1 F Super Duty F Super Duty F Ranger 1 Silverado Ram Ram Dakota 4 Ram Grand Cherokee 6 Wrangler AVERAGE YEAR TRADED..2006AVERAGE MILEAGE AT TRADE..79,148

Strategy

Core Offers

Targeted Mail – 10x6 (front) 1 Dealer Information 3 Campaign Theme 4 Core Sales Offer 2 Special Offer

Targeted Mail – 10x6 (back) 2 Personal Message 1 Core Vehicle Offers Tracking Number 4 Special Offer

Targeted 2 Personal Message 1 Campaign Theme 5 Core Vehicle Offers 3 Special Offer 4 Dealer Information

Campaign Website 2 Dealer Information 1 Campaign Theme

Sales POS Merchandising GoPos Campaign Website Web Banner Hang Tags

3 Package Offerings

To learn more, or get started, please call Team Velocity Marketing ©Copyright All Rights Reserved In All Copyrights, Trademarks Or Other Intellectual Property.