Positive, Neutral, and Social Business Messages Chapter 7 Positive, Neutral, and Social Business Messages Student slides Business Communication Krizan, Merrier, Logan, & Williams

Learning Objective 1 Describe positive and neutral messages. Student slides Business Communication Krizan, Merrier, Logan, & Williams

Positive and Neutral Messages Convey information that is pleasant, favorable, or neutral to the receiver Use the direct plan because the receiver will accept the message easily Student slides Business Communication Krizan, Merrier, Logan, & Williams

Learning Objective 2 Describe the four specific guidelines for using the direct plan. Student slides Business Communication Krizan, Merrier, Logan, & Williams

Four Guidelines - Direct Plan Open with the positive or neutral information Present the explanation concisely and objectively Consider using a sales appeal End with a friendly close Student slides Business Communication Krizan, Merrier, Logan, & Williams

Learning Objective 3 Distinguish between poor and good positive and neutral messages. Student slides Business Communication Krizan, Merrier, Logan, & Williams

Positive and Neutral Messages Good Messages You-viewpoint Positive, friendly style Concise, yet complete You-viewpoint sales appeal Concludes with a friendly close Poor Messages I-viewpoint Impersonal style Incomplete information Impersonal sales message No friendly close Student slides Business Communication Krizan, Merrier, Logan, & Williams

Learning Objective 4 Prepare effective positive and neutral messages for a variety of purposes using the direct plan. Student slides Business Communication Krizan, Merrier, Logan, & Williams

Positive and Neutral Messages Present the information optimistically Use the you-viewpoint Use the direct plan Opening Explanation Sales Appeal (where appropriate) Close Student slides Business Communication Krizan, Merrier, Logan, & Williams

Use the Direct Plan for: Requests for information or action Request approvals Claims Claim adjustments Student slides Business Communication Krizan, Merrier, Logan, & Williams

Learning Objective 5 Compose the six common types of social business messages. Student slides Business Communication Krizan, Merrier, Logan, & Williams

Social Business Messages Congratulations Condolence Appreciation Invitation Holiday greetings Welcome Student slides Business Communication Krizan, Merrier, Logan, & Williams

Learning Objective 6 Describe the criteria for selecting the style for a social business message. Student slides Business Communication Krizan, Merrier, Logan, & Williams

Styles of Social Business Messages Handwritten in times of sorrow Printed invitation for a formal social function Computer-printed message to welcome an employee or customer Commercially produced cards for brief personal messages Computer-printed letters for purely business situations E-mail and electronic greeting cards for personal messages, not social business messages Student slides Business Communication Krizan, Merrier, Logan, & Williams