Marketing & Communications Organization Chart

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Presentation transcript:

Marketing & Communications Organization Chart _________________________________________________________________ Executive Director Kim Kennedy Financial Analyst Jerome Fitts Assistant Caitlyn Vo CLINICAL Director Jackie Carr Press Officers Kim Edwards Michelle Brubaker Assistant Melanie Treco RESEARCH Deb Kain Press Officer Scott Lafee Press & Media Relations Production Manager Beth Regan Creative Services Manager Scott Parish Traffic Manager Ronnie Pait Senior Writer Sybilla Dorros Designers Marina Woods (Contract) Writers Freelance Design & Production Service Line Marketing Director of Web Operations Tim Ciraolo Sr Web Designer Amber Shaffer Web Developer Will Hutchinson (contract) Social Media Specialist Logan, Jessica (contract) Service Line Web Manager Sturak, Jennifer (contract) Online Marketing Manager Lawrence, Jennifer Web Author Parks, Ryan (contract) Internet Marketing Director Leslie Webb Specialist Nadia Alvarado Binetti Internal Communications Director of Service Line Marketing Karen Shea SERVICE LINES Service Line Marketing Managers Alma Fisher Anne Santoro Erin Lavigna Jennifer Arevalo Erika Caampued (Contract)

Marketing & Communications Functions _________________________________________________________________ Crisis communications Media monitoring Press releases Press conferences Story development and pitching Video production Press & Media Relations [Corporate Identity] Marketing strategy Advertising and media buying Branding and identity management (logo and naming) Publications Sponsorships [Service Line] Service line marketing strategy Publications and collateral Events Social media Marketing Website management + strategy of health.ucsd.edu Website design, branding + templates Website coding + application development Platform administration Social media and content Web Marketing E-mail Marketing Internet Marketing Making the Rounds All-staff e-mails Screen savers Digital displays Internal communications boards Posters Intranet banners Banners (limited) HR Materials Internal Communications

Press & Media Relations Coverage Jackie Carr Debra Kain Director of Press & Media – Clinical Health System Surgery Director of Press & Media – Research Health Sciences Research Schools of Medicine School of Pharmacy Kim Edwards Michelle Brubaker Scott Lafee PIO Sulpizio Cardiovascular Center Moores Cancer Center Emergency Preparedness PIO Women & Infants Ortho/Trauma/Burn/ED Bariatric Metabolic Institute Emergency Preparedness PIO Basic and Translational Research Neurosciences Melanie Peters Media Relations Assistant Media Relations Support Medscape Outreach Tumblr Blog

Service Line Marketing Chart ____________________________________________________________ Karen Shea Director of Service Line Marketing Cardiovascular Cancer Medical Center Services Misc. Sponsorship and Advertising Manager Advertising Clinical Trials Nursing Function Sponsorships Alma Fisher Anne Santoro Service Line Marketing Manager Surgery Ortho Sports Medicine Neurosurgery Function Online Advertising Event Manager All Service lines Reyna Stallings Service Line Marketing Manager Women and Infants Med Group Guest Relations Concierge Medicine Function Direct Mail Email newsletters Erin Lavigna (Contract) Service Line Marketing Manager Transplant Corporate and Strategic Business Government & Community Affairs Function Writing Sr. Writer Sybilla Dorros Offsite Freelance Writers Jennifer Arevalo Erika Caampued (Contract) Marketing Project Manager Center for the Future of Surgery

Marketing Organization Chart Kim Kennedy Executive Director Design & Production Production Manager Elizabeth Regan o Traffic Creative Services Traffic Manager Ronnie Pait Creative Services Manager Scott Parish Onsite Designer Marina Woods