TechCXO Partners’ Meeting August 24, 2012. Kent Elmer Welcome Opening Remarks.

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Presentation transcript:

TechCXO Partners’ Meeting August 24, 2012

Kent Elmer Welcome Opening Remarks

Kent remarks here Welcome and Opening Remarks

Partner Development

CFO – Xx CSO – Xx Partner Development

Kent Elmer Business Update

Significant financial highlight details here 2012 Year to Date Financial Highlights

Operating model TechCXO Unified Operating Model Update

August 2012 Marketing Business Development

1.Outbound integrated marketing 2.Market and Partner Development 3.Website enhancements Marketing Update

-Weekly communication -Salesforce.com data insight -New Client List -New Partner List -Social Media Outbound Integrated Marketing

Experience > Freedom The best executive jobs are no longer full-time gigs – HBR. See exec jobs with profound freedom at TechCXO Experience > Flexibility Board and at the kids’ bus stop at 3? Yes. Exec jobs with total flexibility at TechCXO. Experience > End of Eternal Meetings Do the work you were born to do. Enjoy total autonomy with executive jobs at TechCXO. Experience > Independence Independence equals fun. Challenge without back-office headaches at TechCXO. Experience > An Elite Career Elite means freedom, autonomy, influence and the ability to be compensated commensurately at TechCXO TechCXO Recruitment Ads: Linked to Landing Pages TechCXO.com/independence Market and Partner Development

New Partner Directory Search by Name, Vertical, Specialty, Practice Area or Office VCard Web Site Enhancements

Site Traffic + Scores Increased Twitter, Blogging and LinkedIn activity Inbound traffic from marketing and new content NEED TechCXO Partner & Marketing committee support via ReTweets, LinkedIn discussion, Linkbacks… HubSpot Site Ranking Improved from 48 to 66 Web Site Enhancements

1.BD Support & Collateral 2.Salesforce.com and Vertical Response 3.Pipeline and Forecast Management Business Development Update

Salesforce.com + Outlook integration Individual training available for ALL Partners Business Development

Productized solutions New collateral Hotter proposal materials Resource: TechCXO.com/collateral password: collateral Business Development

Systematic Outbound nurture marketing Vertical Response integrated with Salesforce.com Individual, service line, POD or firm- wide campaigns Campaign metrics and measurements Business Development

Plan and Execute a Three Tiered Events Strategy Venture/Private Equity Local Technology and Industry Associations – TAG, CED, others Banks, CPA firms Business Development

Client and Pipeline Management Populate Salesforce.com with accounts, contacts and sales opportunities Embrace Salesforce.com as a document repository for client contract, billing and work product examples Business Development