Presented by Adair

It Takes More Than Hardware Many printers have added the digital or “Print-On-Demand” option to their services. Having the equipment is just the beginning. In this presentation we will review the possibilities that become available when some creative ideas are leveraged with the latest digital printing equipment. Print-On-DemandVariable Data PrintingOn-Demand CompositionCross Media Marketing

Event Specific Products Low quantity with high quality allows you to be more flexible at events. Instead of standard marketing materials your materials can carry specific messages for the event.  Catalogs with event specific covers  Marketing materials with local sales contact information  Limited Edition Products  Training Materials

Reprints Back issues and older publications are often unavailable. The initial print-run is long out of stock and demand is just not enough to justify a back on press order. The right digital solution can offer high quality on the same stock as the original. Some products include:  Classic Vehicle Literature  Magazine Back Issues  Hard to Find Publications

Market Specific Products Variable Data Printing allows each product to have a unique characteristic. For example in a post card mailing each address on each item must be unique. Creatively we can take this much further by inserting an unlimited number of unique words and graphics to create a unique experience for each recipient like:  Name  Location  Business Type  Personal Like/Dislike NameURLAddress Image

Location/Subject Specific Variable Data Printing in combination with On-Demand Composition can create products targeted to a specific market or location. Some solutions include:  Directories based on location or postal code  Location Specific Pricing Materials  Date/Time of Year Specific  Version Control (always latest version)

Attract, Interact, React A Cross Media Solution uses all the attributes of Print-On-Demand (POD), Variable Data Printing (VDP) and Personal URLs (PURL) to create a powerful toolset for marketing. Cross Media Solutions are good returns on investment in:  Marketing Campaigns  Event Promotions  Product Research Instant feedback let’s you know the level of success in a very short time. VDP print materials with message and PURL PURL tracks hits and gathers information about the user. Instant feedback received by e- mail. Detailed reports available showing activity and response rates.

Know What the True Costs Are Many of the costs related to marketing collateral documents and other marketing materials are invisible to company managers. Most companies can easily identify what they’re paying to outside suppliers such as marketing services firms, graphic designers, and printers for marketing materials. But, the same visibility doesn’t exist for many other collateral-related costs. obsolescence storage/ handling labor

E-Commerce / Management Systems A marketing collateral management system can automate the process of ordering, producing, and fulfilling requests for marketing materials and thus streamline your marketing collateral supply chain. Some advantages include:  Marketing Collateral Control  Location Specific Products  Update-to-Date Products  Reporting  who  when  what  cost

Adair Digital Services 7850 Second St., Dexter, MI Phone: Toll Free: Fax: