PENDEKATAN EFISIENSI PEMASARAN Untuk mengukur market performance (penampilan pasar) Zainal Abidin, S.Pi, MP, M.BA PERTEMUAN ke-4. Lanjutan Bab 2. Beberapa.

Slides:

Advertisements

Similar presentations

Gender in Value Chain Toolkit Result from cooperation in Network Result from cooperation A road map for practitioners interested in making their value.

Advertisements

Trends in Minority Earnings Krishna Pendakur and Ravi Pendakur Simon Fraser University and University of Ottawa.

Total Cost, Total Revenue, and Profit Change as You Sell More Shoes.

THE MARKETING MIX Product Place Price Promotion

Economic Circular Flow

USING DUMMY VARIABLES IN REGRESSION MODELS. Qualitative Variables Qualitative variables can be introduced into regression models using dummy variables.

The Regression Equation  A predicted value on the DV in the bi-variate case is found with the following formula: Ŷ = a + B (X1)

1 STATISTICAL METHODS IN AGRICULTURAL RESEARCH Dummy Variables = Peubah Boneka = Peubah Sandi.

TURUNAN/ DIFERENSIAL.

TIME USE AND GENDER INEQUALITY IN KOREA: DIFFERENCES IN PAID, UNPAID AND NON-PRODUCTIVE ACTIVITIES Mi Young An Kookmin University International Seminar.

PROJECT OF CONSUMER AWARENESS

School Store Operations Chapter 1

Gender Wage Gaps in Hong Kong Junsen Zhang Department of Economics

Lecture 26 Model Building (Chapters ) HW6 due Wednesday, April 23 rd by 5 p.m. Problem 3(d): Use JMP to calculate the prediction interval rather.

Married Parents’ Time Use at Home, at Play, and with Children: Variations by Labor Force Status Ariel Kalil, Ph.D. and Kathleen M. Ziol-Guest, Ph.D. Harris.

Dependent (Criterion) Variable – Academic Success: Academic Major Grade Point Average (Major_GPA) Independent (Predictor) Variables: Socio Economic Status.

1 Project One Carpoll. 2 3 Excel Convert categorical data into dummy variables Type of vehicle: family, sporty, work Sort type Select some of family.

NYS Unemployment Rate By Gender Source: Current Population Survey. Graph Prepared by NYS Dept of Labor.

Sociology 601 Class 26: December 1, 2009 (partial) Review –curvilinear regression results –cubic polynomial Interaction effects –example: earnings on married.

Marketing Indicator 1.02 – Employ marketing information to develop a marketing plan.

WHO IS OUR TARGET MARKET? Write a brief description of our SBE’s target market. IMPLEMENTING AUTOMATED RETAIL: PEOPLE.

The effects of persistent poverty on children’s outcomes Dr Jung-Sook Lee University of New South Wales.

Page 1 Walk Through the 2011 Recreational Boating Statistical Abstract Section 1 Boating Population 1.Participation Estimates Participation Study.

Economics of Gender Chapter 8 Assist.Prof.Dr.Meltem INCE YENILMEZ.

IDENTIFY AND MEET A MARKET NEED

Marketing Indicator 1.04 – Employ marketing information to develop a marketing plan.

Modern Labour Economics

Whistler Mountain Bike Survey Results Where our riders come from Canada42%46%54% US19%27%21% UK1384 Other destination 26%19%21%

Women and Class Should women be classed according to their husbands?

Structure presentation and diagrams Gender Equality in Value Chains Writeshop.

2.3 RATES OF CHANGE Calc 10/1/14. Warm-up 2.3 Rates of Change - Marginals What were the rates in the warm-up problem?

Vancouver Clinic. Population  Estimated population – 158,800  51% female  49% male  Median age – 33.1 years  Median household income – $46,574 

Modelling Charitable Donations: A Latent Class Panel Approach Sarah Brown (Sheffield) William Greene (New York) Mark Harris (Monash) Karl Taylor (Sheffield)

Sinead Mackin. What is ‘Print it’? ‘Print it’ is an online website where users can view different T-Shirt designs. As this is only a developing website,

Economic Conditions of Female- headed Households in Taiwan in Comparison to the United States and Sweden Some reflections on the measurement of social.

The Marketing Plan Chapter #2.

Distribution of marginal effective tax rate in Croatia: do taxes and benefits prevent people from getting employed? Slavko Bezeredi & Ivica Urban Institute.

Department of Labor Grant UTMB Work School Program June 30, 2004 Education Task Force August 3, 2004.

Acquire foundational knowledge of marketing-information management to understand its nature and scope Marketing Marketing Indicator 1.03 Indicator 1.03.

Marriage and the Family: An Economic Approach Chapter 3 Part II.

Effect of Food Stamp Program on Nutrient Intake Xiaowen Liu Department of Agricultural Economics.

Changing Economic Vulnerability of Thai elderly in 2002 & 2007 (Target Journal: IPSR Journal) ANLAYA SMUSENEETO.

Product Place Price Promotion. Product is important to obtain or develop the best product mix within your market and your target market. Place is important.

GCSE Business Studies Market Segmentation MARKET SEGMENTATION WHY? Target the Market Avoids waste Meeting the needs of people more efficiently and effectively.

Over 2.7 Million Users Per Month Over 16.8 Million Page Views Per Month.

1 MARKETING CHANNELS The Channel Environment Berman Chapter 2 Version 3.0.

TriCities Regional Airport 2006 Budget Proposal 2006 Budget Proposal.

Walton County Demographics 2006 Sources: Georgia Department of Revenue, Georgia Department of Labor, U.S. Census.

Habersham County Demographics 2006 Sources: Georgia Department of Revenue, Georgia Department of Labor, U.S. Census.

Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

14-1 The Nation’s Sick Economy. Economic Troubles on the Horizon How did diminished demand affect farmers and businesses in the 1920s? How did falling.

Least Cost Rule When the last dollar spent on each resource yields the same marginal product.

WHO BUYS? HOMEOWNERSHIP TRAJECTORIES FOR CANADIAN IMMIGRANTS BARRY EDMONSTON

Western Ontario CFDCs Rural-Urban Divisions 2011 (Source: Statistics Canada Census of Population, 2011, Census Subdivision Data) 1.

Advertising and Audiences Stage 2 Media Studies Topic 1.

Demographics and Target Markets. Demographic factors age, gender, income, education, occupation, household size, marital status, home ownership or other.

3.10 Business and Economic Applications.

For each of the products listed below, describe who you feel is most likely to purchase the product. Be as descriptive as possible. Nike running shoes.

___________________________ Characteristics of rural- urban elderly living in poverty ELDERLY IN MALAYSIA SAIDATULAKMAL MOHD, Ph.D. This study benefits.

Korean American Population in the U.S. Hansa Institute Growth from 2000 Census Impact of to 2007 Recession Status in 2012 Five Year ACS.

Rufai A.M., Salman K.K. and Salawu M.B

Algorithmic Transparency with Quantitative Input Influence

3.10 Business and Economic Applications

BUSINESS HIGH SCHOOL-ACCOUNTING II

The Circular Flow of the

Four Phases of the Business Cycle

ECONOMICS / BAUMOL & BLINDER

Presentation transcript:

PENDEKATAN EFISIENSI PEMASARAN Untuk mengukur market performance (penampilan pasar) Zainal Abidin, S.Pi, MP, M.BA PERTEMUAN ke-4. Lanjutan Bab 2. Beberapa pendekatan untuk menganalisis permasalahan dalam pemasaran

I. Marketing Margin

Contoh Menghitung Marketing Margin, etc: =(7297/ )*100 Marketing Margin merupakan Marketing Cost + Profit Sehingga, Jika marketing Margin = 38,376; Marketing cost Share = 6,178; maka Profit share = 38,376 – 6,178= 32,198 Marketing Cost Share = (marketing cost /retail price) x 100

The Effect of Marketing Cost on Selling Price

Margin Price

II. Marketing Efficiency Analysis 1. The Sherpherd’s formular for marketing efficiency is given as:

2. The Sherpherd’-Futrel method for marketing efficiency is given as:

The influence of socio-economic factors on catfish marketing income The multiple regression model employed to examine the influence of socio-economic factors on catfish marketing income was implicitly defined as: Marketing Income (MKI) = f (GEN + AGE + MAS +EDU + EXP + ACC + COM + HOS) Where: GEN = marketers’ gender (Dummy: male=1; female=0) AGE = marketers ’age in years MAS = marketers’ marital status (Dummy: married=1; otherwise=0) EDU = marketers’ education (years of schooling obtained). EXP = marketers’ experience (years already spent in the business) ACC = access to credit (Dummy: accessed credit=1; otherwise=0) COM = cost of maketing in Naira (N) (note: $1= N145) HOS = household size (number of persons in the household).

A case study: Vertical Cooperation and marketing efficiency in the aquaculture products marketing chain: a national perspective from Vietnam