Maryland Small Business Development Center Network. Copyright © 2011 by University of Maryland, College Park. All rights reserved. Strategic Growth Consulting Transform Your Business: Accelerate Your Growth “The SBDC’s strategic growth system not only expedited my business growth, but it also helped solidify creating the life I want. Without the guidance and encouragement provided by others who have already walked this journey, how could you sustain your journey? Join me on Inc. Magazine’s 5,000 Fastest Growing Companies in America.” Karen Barbour, President, Barbour Group

Maryland Small Business Development Center Network. Copyright © 2011 by University of Maryland, College Park. All rights reserved. “Thanks to the SBDC, Beacon Staffing Alternatives is more like a business than a job. Now I have more time to focus on my real dream, improving my golf game so that I can break 80.” Sheryl Davis Kohl, Owner of Beacon Staffing Alternatives, is among the Top 50 Largest Woman-owned Businesses in Maryland

Maryland Small Business Development Center Network. Copyright © 2011 by University of Maryland, College Park. All rights reserved. Prospects x Conversion Rate = Customers X Transactions/Customer x Purchase Amount /Customer = Revenue x Profit Margins = $ Profit $ 7,500 x 10% = 750 x 3.5 x $267 = $700,875 x 9.4% = $65,882 #1#2#3#4#5

Maryland Small Business Development Center Network. Copyright © 2011 by University of Maryland, College Park. All rights reserved. CurrentYear 1 Prospects7,500 xXx Conversion Rate10.0% ⁼⁼⁼ Customers750 xXx Purchase Amount/Customer$267 xXx Transactions/ Customer3.5 ⁼⁼⁼ Revenue$700,875 xXx Profit Margin9.4% ⁼⁼⁼ Profit$65,882 Growth in Profit Job creation Potential

Maryland Small Business Development Center Network. Copyright © 2011 by University of Maryland, College Park. All rights reserved. CurrentYear 1 Prospects7,500 xXx Conversion Rate10.0% ⁼⁼⁼ Customers750 xXx Purchase Amount/Customer$267 xXx Transactions/ Customer3.5 ⁼⁼⁼ Revenue$700,875 xXx Profit Margin9.4% 10% → 10.3% ⁼⁼⁼ Profit$65,882 Growth in Profit Job creation Potential

Maryland Small Business Development Center Network. Copyright © 2011 by University of Maryland, College Park. All rights reserved. CurrentYear 1 Prospects7,500 xXx Conversion Rate10.0% 10% → 11.0% ⁼⁼⁼ Customers750 xXx Purchase Amount/Customer$267 xXx Transactions/ Customer3.5 ⁼⁼⁼ Revenue$700,875 xXx Profit Margin9.4% 10% → 10.3% ⁼⁼⁼ Profit$65,882 Growth in Profit Job creation Potential

Maryland Small Business Development Center Network. Copyright © 2011 by University of Maryland, College Park. All rights reserved. CurrentYear 1 Prospects7,500 xXx Conversion Rate10.0% 10% → 11.0% ⁼⁼⁼ Customers750 xXx Purchase Amount/Customer$267 10% → $294 xXx Transactions/ Customer3.5 ⁼⁼⁼ Revenue$700,875 xXx Profit Margin9.4% 10% → 10.3% ⁼⁼⁼ Profit$65,882 Growth in Profit Job creation Potential

Maryland Small Business Development Center Network. Copyright © 2011 by University of Maryland, College Park. All rights reserved. CurrentYear 1 Prospects7,500 xXx Conversion Rate10.0% 10% → 11.0% ⁼⁼⁼ Customers750 xXx Purchase Amount/Customer$267 10% → $294 xXx Transactions/ Customer3.5 10% → 3.9 ⁼⁼⁼ Revenue$700,875 xXx Profit Margin9.4% 10% → 10.3% ⁼⁼⁼ Profit$65,882 Growth in Profit Job creation Potential

Maryland Small Business Development Center Network. Copyright © 2011 by University of Maryland, College Park. All rights reserved. CurrentYear 1 Prospects7,500 10% → 8,250 xXx Conversion Rate10.0% 10% → 11.0% ⁼⁼⁼ Customers750 xXx Purchase Amount/Customer$267 10% → $294 xXx Transactions/ Customer3.5 10% → 3.9 ⁼⁼⁼ Revenue$700,875 xXx Profit Margin9.4% 10% → 10.3% ⁼⁼⁼ Profit$65,882 Growth in Profit Job creation Potential

Maryland Small Business Development Center Network. Copyright © 2011 by University of Maryland, College Park. All rights reserved. CurrentYear 1 Prospects7,500 10% → 8,250 xXx Conversion Rate10.0% 10% → 11.0% ⁼⁼⁼ Customers xXx Purchase Amount/Customer$267 10% → $294 xXx Transactions/ Customer3.5 10% → 3.9 ⁼⁼⁼ Revenue$700,875$1,026,151 xXx Profit Margin9.4% 10% → 10.3% ⁼⁼⁼ Profit$65,882$106,104 Growth in Profit Job creation Potential

Maryland Small Business Development Center Network. Copyright © 2011 by University of Maryland, College Park. All rights reserved. CurrentYear 1 Prospects7,500 10% → 8,250 xXx Conversion Rate10.0% 10% → 11.0% ⁼⁼⁼ Customers xXx Purchase Amount/Customer$267 10% → $294 xXx Transactions/ Customer3.5 10% → 3.9 ⁼⁼⁼ Revenue$700,875$1,026,151 xXx Profit Margin9.4% 10% → 10.3% ⁼⁼⁼ Profit$65,882$106,104 Growth in Profit 61% Job creation Potential1-3

Maryland Small Business Development Center Network. Copyright © 2011 by University of Maryland, College Park. All rights reserved. CurrentYear 1Year 2Year 3Year 4Year 5 Prospects7,500 10% → 8,2509,0759,98310,98112,079 xXxxxxx Conversion Rate10.0% 10% → 11.0%12.1%13.3%14.6%16.1% ⁼⁼⁼⁼⁼⁼⁼ Customers ,0981,3281,6031,945 xXxxxxx Purchase Amount/Customer$267 10% → $294$323$355$391$430 xXxxxxx Transactions/ Customer3.5 10% → ⁼⁼⁼⁼⁼⁼⁼ Revenue$700,875$1,026,151$1,502,388$2,199,646$3,220,502$4,715,137 xXxxxxx Profit Margin9.4% 10% → 10.3%11.4%12.5%13.8%15.1% ⁼⁼⁼⁼⁼⁼⁼ Profit$65,882$106,104$170,882$275,207$443,223$713,815 Growth in Profit 61%159%318%573%983% Job creation Potential Numbers are rounded; verifying the math as it is written will yield different results. Maryland Small Business Development Center Network. Copyright © 2011 by University of Maryland, College Park. All rights reserved.

CurrentYear 1 Prospects7,500 10% → 8,250 xXx Conversion Rate10.0% 10% → 11.0% ⁼⁼⁼ Customers xXx Purchase Amount/Customer$267 10% → $294 xXx Transactions/ Customer3.5 10% → 3.9 ⁼⁼⁼ Revenue$700,875$1,026,151 xXx Profit Margin9.4% 10% → 10.3% ⁼⁼⁼ Profit$65,882$106,104 Growth in Profit 61% Job creation Potential1-3

Maryland Small Business Development Center Network. Copyright © 2011 by University of Maryland, College Park. All rights reserved. Strategic Growth Consulting Transform Your Business: Accelerate Your Growth