Alone No More: Integrating Learning with Enterprise Content © 2009 Xyleme - All rights reserved April 2009

State of Enterprise Content Management  ECM software market  $3.9 billion in 2008  Knowledge mgmt professionals drive growth  Manage unstructured content  Mitigate content-related risks  Leverage content for use in business © 2009 Xyleme - All rights reserved Learning Content Mgmt

 LCM communicates / interoperates little with ECM  Training professionals cannot effectively leverage content being used in other parts of the organization.  Training professionals are not contributors, but only consumers of shared content. Enterprise CM vs. Learning CM © 2009 Xyleme - All rights reserved ECM LCM E-Learning Reusable learning objects Assessments Workflow Collaboration Web 2.0

 Most enterprise content is useful for training purposes  When LCM operates in isolation, content suffers:  Content development cycles are longer  Customization (derivative work) is manual  It is difficult to leverage content across global business units  Translation costs increase  Lack of consistency Training Needs Enterprise Content © 2009 Xyleme - All rights reserved

Plugging Learning into the Enterprise  ECM has grown into a major software category via consolidation of point solutions to provide:  A cross-departmental scope  Business-process driven implementations  Strong cost savings  Learning is positioned to ride the next wave of consolidation © 2009 Xyleme - All rights reserved

ECM Tools Can Meet Learning Needs © 2008 Xyleme - All rights reserved LCM Stand alone LCM relies on it’s own development of CM functionality. ECM has a mature set of best-of-breed tools that can handle training’s requirements. Workflow Web2.0 Collaboration  Should vendors reinvent the CM wheel or spend valuable resources on unique training requirements?  Training standards: SCORM, QTI, Common Cartridge  Assessments, Adaptive Sequencing, Interactivity  Multiple Delivery Formats, LMS Integration  XML-based content is the enabling technology ECM LCM

Why XML Matters  XML is the standard for content sharing  Often you need more than one XML standard  Learning  SCORM  Common Cartridge  Technical Docs  DITA  S1000D  LCM as a stand-alone system  Most LCMS are not XML-based  LCMS cannot deal with standards outside learning © 2009 Xyleme - All rights reserved

Content Development Challenges © 2009 Xyleme - All rights reserved Top five business pressures and strategic actions for documentation Business PressuresStrategic Actions Increased demand for concise and customized documentation 55% Reuse textual content for documentation 67% Shortened documentation lifecycle constraints 49% Publish in multiple delivery formats (paper, electronic and web) 53% Growing complexity of products 48% Reuse design content for documentation 29% Reduced documentation budgets and resources 44% Reuse existing translated content 23% Increased focus on customer satisfaction 36% Customize documentation for customer segments 23%  Business pressures are similar for training  It takes 34 hours of development to create 1 hour of ILT  It takes 33 hours of development to take ILT and convert it to 1 hour of e-Learning  The biggest barrier to mobile adoption is that the e-learning cannot be effectively transformed to a mobile format Source: Aberdeen

Example – Translation Costs © 2009 Xyleme - All rights reserved Translating Different Versions of the Same Content Enterprise content is recreated for learning purposes Learning content is recreated due to lack of visibility/stand-alone tools Drives translation costs to $0.14 per word from $0.04 Recreating &Translating Media and PowerPoint Content Cannot extract text from graphics, flash or slides Must recreate content, translate manage new version of graphic for translated text

Case Study Case Study © 2009 Xyleme - All rights reserved  Information provider for academic, scientific, professional and commercial business community  10,000 employees, 100 offices in 40 countries  Largest, publically-owned organizer of conferences and courses in the world holding 12,000 events annually  2,000 subscription-based information services  40,000 academic and business books in print Sales, Customer Service, Leadership Project Management, Contract Management Sales Performance Commercial & Consumer Banking

Case Study Case Study  Critical business goals  Create a scalable, single source environment to enable content reuse across Informa’s print-based learning, e- learning courses and knowledge portals.  Enable rapid and cost efficient customization and localization of learning content.  Create an environment for external and globally dispersed subject matter experts (SME) to easily contribute their critical knowledge. © 2009 Xyleme - All rights reserved

Case Study Case Study BeforeAfter Content Silos by company (stage 2, mapped drives) One-offs, highly customized Linear product development Non-integrated workflow Team Room Content Management Workflow Wall Charts Slides Activity Packs Handouts eLearning Participant Guides Facilitator Guides © 2009 Xyleme - All rights reserved

© 2009 Xyleme - All rights reserved Case Study Case Study

© 2009 Xyleme - All rights reserved Case Study Case Study

© 2009 Xyleme - All rights reserved Case Study Case Study

Case Study Case Study  Single-source for multiple outputs  Complete elimination of content silos  Decrease development times:  75% decrease for smaller custom projects  On-demand publishing (auto feed to Docutech)  The ability to customize content for large projects has had significant revenue impact  Facilitation of language translations  Future proof XML content © 2009 Xyleme - All rights reserved

Stages of Content Management © 2009 Xyleme - All rights reserved Bryan Chapman Chief Learning Strategist Chapman Alliance