OXFORD CENTRE FOR INNOVATION | New Road, Oxford, OX1 1BY | Office: | | Url: Shop front

MyFamily Mobile (MyF-M) plans to create experience centers in-country in partnership with leading family centric brands. The objective of the centers is to give subscribers and the market a place where they can have a feel of MyF-M products and services. Each Experience Centre shall be complete with a shop front that will hold stock of MyF-M products including; Devices Accessories Marketing collateral The shop front shall also act as an activation/set up centre for new subscribers, a procurement centre where they can pick up accessories and devices and also a customer care centre. The shop front shall essentially be: A display point for MyF-M products and services A sales point for MyF-M products and services A customer care/management centre for MyF-M subscribers The objective of the shop front is to create a single point for customer management. The anticipated foot fall is expected to impact positively on the partner outlet sales by creating repeat calls and attracting new customers to the shop/outlet. Introduction

Shop Provide all display units to be used in shop front Agree with partner on any alternative display systems that may be required or suggested Equip shop front display units with products and services including: Devices Accessories Maintenance tools Supply all marketing collateral including: Flyers Posters Roll up banners Protectors of the Realm (PotR) comics Sale and Support Resources Provide all resources including: Sale Staff Support Staff Support tools Frequently asked questions (FAQ) Signage Produce all outdoor signage and billboards required to the agreed specifications Produce all indoor signage and advertising materials to agreed specification Produce or comply with any joint marketing and signage materials with partner Shop front MyF-M Responsibilities

Shop Provide space within shop/outlet for MyF-M shop front Approve all display units and systems to be installed in shop front Signage Approve all signage ahead of production Specify allowed size of signage and billboards to be utilized Specify locations where outdoor signage and billboards will be placed Specify locations where indoor signage and billboards will be placed Shop front Partner Responsibilities

Shop front MyF-M Deliverables (1) resources shop front resources experience centre resources resources uniform (PotR t-shirt) web tablet (demo kit) demo kit GPS device type 1 (demo kit) - AAGPS GPS device type 2 (demo kit) - Beluvv GPS device type 3 (demo kit) - FOB GPS device type 4 (demo kit) - Aberdeen GPS device type 4 (demo kit) - Best face GPS device type 4 (demo kit) - PG22 GPS device type 4 (demo kit) - QQ GPS device type 4 (demo kit) - Vjoy Car fittings (free standing items) display cabinet (marketing kit) marketing kit children mannequin arms (marketing kit) device posters (marketing kit) PotR posters (marketing kit) leaflet / brochures holder stand (marketing kit) Colouring PotR food mat (marketing kit) PotR Comics (marketing kit) MyF-M brochures (marketing kit) Devices brochures (marketing kit) PotR cutouts (marketing kit)

Shop front MyF-M Deliverables (2) web tablet (e-reg kit) e-reg kit software (e-reg kit) printed experience centre reg forms - Power Steel (e-reg kit) printed experience centre reg forms - Warrior Princess (e-reg kit) printed experience centre reg forms - The Emperor (e-reg kit) printed experience centre reg forms - The Constructor (e-reg kit) internet (sales kit) (e-reg kit) printer (sales kit) sales kit web tablet (sales kit) software (sales kit) printed order book (sales kit) printed receipt book (sales kit) fixtures (bolted to wall, floor or ceiling) indoor fake grass (marketing kit) marketing kit outdoor fake grass (marketing kit) flat screen (marketing kit) Indoor hanged signage (marketing kit) Camera Camera printer Outdoor hanged signage (marketing kit)

OXFORD CENTRE FOR INNOVATION | New Road, Oxford, OX1 1BY | Office: | | Url: MyF-M plans to create experience centers in-country in partnership with leading family centric brands. The objective of the centers is to give subscribers and the market a place where they can have a feel of MyF-M products and services. Shop front