Crowdsourcing how to do it the right way Applications - Benefits - Challenges - How to Do It Right.

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Presentation transcript:

Crowdsourcing how to do it the right way

Applications - Benefits - Challenges - How to Do It Right

So... What IS Crowdsourcing? A company uses people outside of their organization to help them solve problems o Paid or unpaid o Amateur or expert o Variety of fields and tasks "It's Wikipedia... with everything." o Jeff Howe, Author of Crowdsourcing

Applications of Crowdsourcing R&D, Innovation o Inno-Centive, Netflix Market Research o Affinova Forecasting o NewsFutures/Lumenogic Customer Service o User feedback

Applications of Crowdsourcing Knowledge Management o Wikis Systems Testing o NIST cryptography, Peer-to-Patent Crisis Response o Cajun Navy

Applications of Crowdsourcing Knowledge Management o Wikis Systems Testing o NIST cryptography, Peer-to-Patent Crisis Response o Cajun Navy

Benefits Engagement with the customers Rewarding contributors Community of improvement More agile business response

Benefits

Challenges

Challenges Control Misbehavior Diversity vs. ignorance Intellectual property

How NOT to Crowdsource

What is the "right way" ? Mechanisms for control Feedback loop Mutually beneficial Informed Sustainable

Works Cited study-how-to-evolve-from-a-free-community-site-to- successful-business.php facebook-a-brand-ideas-purchases/234086/ Connect-Develop-with-Procter-Gamble.html europe.eu/sites/default/files/1_1_von_Heimburg_a7986. pdf