1 Situational Awareness Board

2 Action Communicate a Situational Awareness Update

3 Conditions Given the position of a Station Commander, all appropriate regulations, a SAB, and command guidance

4 Standard Effectively communicate the Contemporary Operating Environment of the recruiting station

5 Purpose To give Station Commanders a tool to visualize, describe, and direct recruiting operations Intended to be used daily, or as needed, by the Station Commander to focus their team on the assigned mission Create a functional tool No longer a “briefing board” Designed to fit with new doctrinal concepts

6 Comparison With Familiar Army Lingo Sand Table / Battle Board Identifies SWOT Provides visual layout of the battlefield Identifies avenues of approach Identifies high-value target payoffs Identifies boundaries of the battle area Battlefield operation overlays Situational Awareness Board Identifies SWOT Provides visual layout of the market Identifies zip codes by zone Identifies schools, employers, units Recruiter/Station/Compa ny boundaries Recruiting operation overlays

7 SAB MAP + Overlays Recruiting Station Operational Plan (ROP) Short Term (RCM) Mid Term (QTR) Long Term (RY) ROI SWOT Situational Awareness Board (SAB) UF Components of the SAB are: 1.Mission 2. Market 3. SWOT 4. ROP

8 Left - Mission UF A: Provides snap shot of YTD performance levels Use this form in the analysis of the ROS Serves as a daily reminder of the station’s performance posture

A Yearly net totals Snap shot of monthly and quarterly roll-ups are available Compare this data to last FY using like- period trend comparisons Accomplishments are posted as they occur

10 Center - Market Map: Identifies past market achievements Used for planning upcoming operations Depicts the location of each assigned school, major industry, and units within the RS’s boundary 3 Overlays: Used to show specific recruiter zones and station boundaries Shows the ZIP Code correlation to those zones A color-dot system that identifies targets by gender, mental, and education qualifications

11 Right – SWOT SWOT (From ROS analysis) Strengths: Areas to maintain Weaknesses: Zones or zips to improve Opportunities: MOO/Intelligence Threats: Other services, new industry, resource constraints, etc.

12 Right – ROP ROP is presented to show the expected ROI* –Short Term (Month) ROI SASVAB Targeted Prospecting 2 SA FS County Fair (MSB/ASB Support) 2 GA FS –Mid Term (Quarter) Mega-FSTP Function 3 Referrals Seasonal Prospecting 1 Referrals –Long Term (Annual) COI Function 10 Referrals 6 New COIs * ROI = Return on Investment

13 SWOT ANALYSIS Recruiting Operating Systems (ROS) SWOT Analysis Strengths WeaknessesOpportunitiesThreats Intelligence ZIP CODE ZIP CODE 29203Untapped ZipNew Wal-Mart Prospecting Face to Face (Best LSA) Grad Telephone (Worst LSA) SASVAB ListProtesters Processing Flash to BangQC IssuesMEPS Saturday Resources (GOV, Bus, service, etc.) Future Soldiers FunctionsFS Loss RateReferralsInfluencers Training RRS MTT Available OJTLMS New Doctrine Challenges RSS CLT Support TrainingRSB ScheduledNot Enough C4 Information Flow Policy Change Happening Too FastNew Doctrine Change Management

14 Recruiting Station Binder Files in the binder are either paper copy or maintained in the Station Commander’s computer: Synch Matrix (Monthly) LSA (Monthly) Market Share (with zip and recruiter share) (Monthly) MAP/Conversion Data (as necessary) MET/TNE Report (Weekly) FS Log (Weekly) 636/636-B (Monthly) 816 (if required) Missions (Company/Station & Individual)

15 Recruiting Operations Binder Synch Matrix MET TNE Report FS Log LSA MS MAP STATION LEVEL RECRUITING OPERATIONS BINDER B 816 (if required) MNS

16 Synch Matrix Events should be programmed on the ROP section of the SAB

17 Recruiting Operations Binder Synch Matrix MET TNE Report FS Log LSA MS MAP STATION LEVEL RECRUITING OPERATIONS BINDER B 816 (if required) MNS

18 LSA SC needs to guide the prospecting effort to the best performing lead source Train on the weak areas to broaden the station’s effectiveness

19 Recruiting Operations Binder Synch Matrix MET TNE Report FS Log LSA MS MAP STATION LEVEL RECRUITING OPERATIONS BINDER B 816 (if required) MNS

20 Market Share Who is taking the market? Analyze zip code report and prepare the battlefield What does the competition focus on? (Programs and Options) What operations can facilitate a victory? Plan decisive, shaping, and sustaining operations in the Synch Matrix and in the ROP to attack lost markets

21 Recruiting Operations Binder Synch Matrix MET TNE Report FS Log LSA MS MAP STATION LEVEL RECRUITING OPERATIONS BINDER B 816 (if required) MNS

22 MAP Review and compare accomplishments with projected mission requirements Use market share information to guide recruiters to areas of opportunity

23 Recruiting Operations Binder Synch Matrix MET TNE Report FS Log LSA MS MAP STATION LEVEL RECRUITING OPERATIONS BINDER B 816 (if required) MNS

24 MET/TNE Report Who is generating workflow? What category prospect? Quality workflow? Trends?

25 Recruiting Operations Binder Synch Matrix MET TNE Report FS Log LSA MS MAP STATION LEVEL RECRUITING OPERATIONS BINDER B 816 (if required) MNS

26 FS Tracking Log The number of help from Soldiers Analyze for future issues or concerns

27 Recruiting Operations Binder Synch Matrix MET TNE Report FS Log LSA MS MAP STATION LEVEL RECRUITING OPERATIONS BINDER B 816 (if required) MNS

28 UF 636 Review the school information to determine prospecting opportunities Determine if workflow is being conducted in the school recruiting programs Share experiential lessons learned within the group OPEN DISCUSSION

29 UF 636B Review the school information to determine prospecting opportunities Determine if workflow is being conducted in the school recruiting programs Share experiential lessons learned within the group OPEN DISCUSSION

30 Recruiting Operations Binder Synch Matrix MET TNE Report FS Log LSA MS MAP STATION LEVEL RECRUITING OPERATIONS BINDER B 816 (if required) MNS

Top This form, if required to have in binder, is provided by the BN Operations Section

Bottom

33 Recruiting Operations Binder Synch Matrix MET TNE Report FS Log LSA MS MAP STATION LEVEL RECRUITING OPERATIONS BINDER B 816 (if required) MNS

34 Mission Mission forms on hand: - Recruiter Mission - Station Mission - Company Mission Missions are analyzed as a base-line of performance. This form provides a snap shot of performance at all levels.

35 Usage Performance/AAR Meetings (electronic/manual binder) Discuss planning activities Discuss upcoming operations Mission posture Training: Development of recruiters Communicating Performance: Command Group Visits Dignitaries

36 Check on Learning What regulations govern the SAB ? - UM and UR What is posted in each section ? - Center- map and overlays, Left and Right- ROP and SWOT What is the SAB compared to ? - A sand table or battle board How often is the SAB updated ? - As necessary

37 Action Communicate a Situational Awareness Update

38 Conditions Given the position of a Station Commander, all appropriate regulations, a SAB, and command guidance

39 Standard Effectively communicate the Contemporary Operating Environment of the recruiting station

40 Summary The SAB not used merely as a briefing board Compared to operational Army’s Sand- table or Battle-board Gives a snapshot of mission posture and what is happening in the unit’s AO. Used to AAR, give situation updates, and unit training.

41 Questions?