Does Your Real Estate Career Have a Foundation?

Our Success is Measured by Yours Empower Emerging Associates Identify Opportunity Next Level Initiative Increase Commission Earnings Our Success is Measured by Yours Empower Emerging Associates Identify Opportunity Next Level Initiative Increase Commission Earnings $0……… …..$39,999 $40K+$60K+ $100K+ $18,000 $250,000-2M >1%

No Predictable Recurring Revenue Streams Geographic Farm Area Demographic Farm 16% said they have a Farm 9% said more than 6 months 3% more than a year

Predictable Recurring Revenue Streams Geographic “Subdivision Farm Areas” Demographic “Social & Sphere of Influence” Farming 64% said more than one year! Predictable Recurring Revenue Streams Geographic “Subdivision Farm Areas” Demographic “Social & Sphere of Influence” Farming 64% said more than one year!

Once we noticed the void… We began to see “Farming” as the Cornerstone of… Listing Skills Presentation Skills Marketing Skills Market Share

9 Week Program 78 Days to Change Your Real Estate Career. Farming Friday Week #2… July 25 th, 2014 Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #3 August 1st, 2014 Systematize your farm and create that True Pride In Ownership as it relates to your Geographic Farm

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #4 August 8th, 2014 Create a sense of community and culture that centers around your expertise in your Geographic Farm

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #5 August 22 nd, 2014 Using annual events to drive interest, awareness and commoraderie with your Geographic Farm Area

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #6 August 29 th, 2014 Conduct your Annual Inventory Survey and other telemarketing or doorknocking opportunities.

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #7 September 12 th, 2014 Electronic or Digital Farming techniques that used To be expensive or difficult for small businesses like you

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #8 September 19 th, 2014 Managing your distribution resources… How to get the most bang for the buck!!!

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #9 September 26 th, 2014 Continue the $pend a Dime make a Dollar philosphy Grow your farm and/or partner your farming activities

Set the rules in place to guarantee the success of your Geographic Farm Area Business Plan!

Rule #1 Never enter a Geographic Farm Area Where one (1) LISTING AGENT Closes more than 25% of the Listings in the Geographic Farm. This is a very rare but very dangerous occurance. He/She has already paid the price of time and money to dominate this farm area. Steer Clear of Established Dominance

Rule #2 Never project more than 10% capture of THE LISTING SIDE COMMISSION. During the first year of your Farm!!! “Conservative Business Planning” Simply take a snapshot of the HISTORICAL DATA and determine the Total LISTING SIDE COMMISSION available. Then project 10% as your GROSS REVENUE

Rule #3 Never spend MORE THAN 10% Of your Projected Gross Revenue On Farming Activities That’s it! That’s all the revenue that you have To Work with for the first year of Your Geographic Farm Area! Spend a Dime… Make a Dollar!

Your First Assignment To review the most recent 24 months of closings in your “potential” Farm Area Inventory the Names of the LISTING AGENTs and calculate if any one (1) Agent is closing 25%+ Next… To review the most recent 24 months of closings in your “potential” Farm Area Calculate the TOTAL LISTING SIDE COMMISSION closed per year!!! So what is 10% Finally … Calculate 10% of the 10% to determine your GROSS OPERATING BUDGET We need to evaluate the VIABILITY of this Geographic Farm Area from an ECONOMIC Perspective What’s the budget? With these 3 Simple Rules We can project the viability of your farm We can protect the sustainability of your farm We can Manage Your Expectations of… Monthly Quarterly Annual Results

Hawk’s Landing **** Hawk’s Nest Elementary 1150 Plantation Middle South Plantation High School

32 17 HALF YEAR 10,440,000 12,000,000 6,460,000 28,900,000 29

11,560,000 x.03 = 11,560, ,800 34,680 3,468 7% 28,900,000 / 2.5 =

Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #1

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #2

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #3 Lis Pendens FORECLOSURE NOTICES Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #4 Expired Listing (past 2 years) Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #5 Recent Purchases (past 36 months) Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #6 Renters (probable) Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #7 Absentee Owners Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #8 Established Residence Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn

Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #9 Empty Nester (probable) Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn Name Address Phone Facebook LinkedIn

Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #3 August 1st, 2014 Systematize your farm and create that True Pride In Ownership as it relates to your Geographic Farm